{"id":83070,"date":"2025-08-14T20:46:09","date_gmt":"2025-08-14T20:46:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/83070\/"},"modified":"2025-08-14T20:46:09","modified_gmt":"2025-08-14T20:46:09","slug":"10x-healths-brandon-dawson-on-the-future-of-fitness","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/83070\/","title":{"rendered":"10X Health’s Brandon Dawson on the Future of Fitness"},"content":{"rendered":"

10X Health\u2019s CEO believes individualized, data-backed optimization is no longer optional for fitness professionals. Those who resist it may not survive the next wave of tech-fueled disruption, he says<\/p>\n

Brandon Dawson is on a mission to transform how fitness professionals approach performance, health and human potential. As CEO of 10X Health and co-founder of Cardone Ventures, Dawson has helped a quarter of a million people apply advanced diagnostics \u2014 genetics, bloodwork, wearables and more \u2014 to create highly personalized health and wellness strategies. <\/p>\n

Now, he\u2019s looking at the fitness industry and issuing a stark warning: evolve or become irrelevant.<\/p>\n

\u201cMost training is still built around averages,\u201d Dawson says. \u201cBut what if we could move from averages to precision, where everything, from your nutrition to your training to your supplements, is tailored specifically to you?\u201d<\/p>\n

That\u2019s the promise of 10X Health\u2019s precision platform<\/a>. It starts with genetic testing that maps 55 single nucleotide polymorphisms (SNPs) to determine how your body processes food, responds to training and where it\u2019s likely to fall short. Then comes bloodwork, which shows what\u2019s happening in real time \u2013 what\u2019s depleted, what\u2019s overloaded, what needs adjusting. The result is a detailed, science-backed report trainers can use to help clients achieve real results faster.<\/p>\n

And Dawson<\/a> insists: this isn\u2019t theory.<\/p>\n

\u201cOur platform generates exactly what a person should be eating and avoiding, based on their genetics and updated bloodwork,\u201d he says. \u201cThen it builds a training recommendation around their goals, whether it\u2019s gaining muscle, maintaining weight or leaning out. This isn\u2019t guesswork. It\u2019s precision.\u201d<\/p>\n

\"\"credit: 10X Health<\/p>\n

Watermelon, Coffee & the Myth of Universality<\/p>\n

Even Dawson was surprised by what the data revealed about his own body.<\/p>\n

\u201cMy favorite snack used to be chilled watermelon,\u201d he says. \u201cTurns out, it\u2019s the worst thing for me genetically. I swapped it for green grapes and immediately felt better, like night and day.\u201d<\/p>\n

The lesson: what works for one person can be harmful to another. Coffee is a prime example. <\/p>\n

\u201cFor some people, coffee\u2019s actually doing the opposite of what they think it\u2019s doing,\u201d Dawson explains. \u201cBut we all drink it, assuming it gives us energy. If you\u2019re genetically sensitive, it could be slowing you down.\u201d<\/p>\n

It\u2019s this kind of information that Dawson believes can change everything about how fitness professionals work with clients. <\/p>\n

\u201cWe\u2019ve been throwing things at the wall hoping they stick. Keto works for one person, not the next. Intermittent fasting, juice cleanses, carnivore diets, you name it. People are frustrated. Trainers are frustrated.\u201d<\/p>\n

With a precision system, he says, both sides can stop guessing and start managing real, individualized data.<\/p>\n

\"\"credit: 10X Health<\/p>\n

Trainers as Managers, Not Prescribers<\/p>\n

What about scope of practice concerns? Can trainers legally use this kind of information?<\/p>\n

Dawson says yes, because they\u2019re not giving the advice themselves.<\/p>\n

\u201cAll of this is scientifically backed,\u201d he explains. \u201cThe trainers aren\u2019t prescribing anything. They\u2019re managing to a report. The nutrition guidance and training strategy are already mapped based on genetic data, bloodwork and physician-reviewed protocols. It\u2019s like a 400-page manual written specifically for the client.\u201d<\/p>\n

Supplements, too, are custom-built.\u00a0<\/p>\n

\u201cWe manufacture precision supplements in 90-day increments, with up to 100 nutrients where the client is deficient. It has their name on it. One batch a day. They\u2019re not peeing out random pills or taking things that cancel each other out.\u201d<\/p>\n

For trainers, this becomes a tool and an ally, not a liability. \u201cThey\u2019re finally working with the body, not against it,\u201d he adds.<\/p>\n

Turning Wearables Into Strategy<\/p>\n

While wearables have become ubiquitous in fitness, Dawson believes their full potential is only unlocked when paired with deeper biological insights. \u201cGenetics is your baseline. Blood shows the variation. Wearables provide real-time feedback <\/a>on what\u2019s happening.\u201d<\/p>\n

With that trifecta in place, clients and trainers can stop guessing. \u201cYou know exactly what your body needs. You know how to fix it. And you can see the proof when things start working,\u201d Dawson says.<\/p>\n

It\u2019s not just about aesthetics, either. It\u2019s about healthspan. \u201cThere\u2019s a strong correlation between muscle and longevity,\u201d he adds. \u201cStronger people live longer, assuming they\u2019re not doing other things that shorten their lives.\u201d<\/p>\n

The combination of strength training, precision nutrition, regular diagnostics and precision supplementation isn\u2019t just the future; it\u2019s the standard Dawson believes every serious fitness business must adopt.<\/p>\n

However, Dawson is quick to acknowledge that the healthcare industry isn\u2019t immune to the same pitfalls he sees in fitness.<\/p>\n

\u201cHealthcare has been mistreating and misdiagnosing people for years because everything is based on averages, even the studies,\u201d he says. \u201cThat\u2019s how you get blanket protocols that don\u2019t work for half the population.\u201d<\/p>\n

Instead of focusing solely on long-term clinical trials and averages, Dawson advocates for \u201cevidence in the moment.\u201d<\/p>\n

\u201cWhat\u2019s happening in this person\u2019s body, right now? That\u2019s what matters,\u201d he says. \u201cJust because something worked for four out of 10 people doesn\u2019t mean it\u2019ll work for the other six.\u201d<\/p>\n

For fitness professionals, the takeaway is clear: be cautious of trends, but be aggressive about tools that let you understand and optimize the individual.<\/p>\n

\"\"credit: 10X Health<\/p>\n

See Also<\/p>\n

\"Personal<\/a><\/p>\n

Building Culture Through Outcomes<\/p>\n

Dawson, who advises and scales multimillion-dollar businesses across industries, believes the key to culture in fitness isn\u2019t just community, it\u2019s results.<\/p>\n

\u201cTo create a culture people are deeply invested in, you have to provide significant value,\u201d he says. \u201cThat means improving people\u2019s lives personally, professionally, financially through what you do.\u201d<\/p>\n

And to grow? \u201cOnce you perfect that for one person, replicate it. Ten trainers. One hundred. One thousand. The only way to scale is to develop people who can deliver that same result across the board.\u201d<\/p>\n

Dawson is clear: culture without success doesn\u2019t last. \u201cYou\u2019ll burn yourself out trying to do it all yourself. You have to build systems and people around the impact you want to make.\u201d<\/p>\n

When it comes to building those systems, Dawson shares what he wishes every fitness entrepreneur understood before launching. <\/p>\n

\u201cMany don\u2019t know how to build a business,\u201d he says. \u201cThey know how to deliver a service, but they don\u2019t know how to promote it, convert it to revenue and replicate it. If you don\u2019t learn to duplicate best practices and multiply through other people, you will burn out,\u201d he says. \u201cThen the same passion that got you into the business will drive you out of it.\u201d<\/p>\n

AI, Digital Avatars & the Pressure to Evolve<\/p>\n

What does the next 5 years look like for the industry? Dawson doesn\u2019t mince words.<\/p>\n

\u201cIf I\u2019m training the way I\u2019ve always trained, and I\u2019m just doing my thing because I found my stick, you\u2019re going to be irrelevant in five years.\u201d<\/p>\n

He envisions a future where clients use AI-powered avatars of elite athletes to guide their training , complete with wearables syncing data in real time, motivational nudges via text and fully interactive programming. \u201cYou\u2019ll be getting coached by \u2018Tom Brady\u2019 from your phone and it\u2019ll feel real,\u201d he says.<\/p>\n

That\u2019s why he\u2019s urging trainers to get educated, certified and aligned with systems that support individualized, data-backed approaches. \u201cIf you\u2019re not in the flow of that, you\u2019re going to get replaced,\u201d he warns.<\/p>\n

10X Health is currently building out a network of certified providers across the U.S.- trainers, fitness professionals and wellness experts who want to integrate precision wellness into their business model.<\/p>\n

\u201cWe\u2019ve had a quarter million people work with us in 48 months,\u201d Dawson says. \u201cThey\u2019re already bought in. They\u2019ve already spent the money. They just need someone to help them manage the data.\u201d<\/p>\n

His advice: don\u2019t wait.<\/p>\n

\u201cRegister to become a partner or provider. We\u2019re looking for professionals who want to do it right and do it at scale.\u201d<\/p>\n

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