{"id":833399,"date":"2026-09-01T20:44:10","date_gmt":"2026-09-01T20:44:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/833399\/"},"modified":"2026-09-01T20:44:10","modified_gmt":"2026-09-01T20:44:10","slug":"apple-teases-huge-launch-next-week","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/833399\/","title":{"rendered":"Apple Teases ‘Huge Launch’ Next Week"},"content":{"rendered":"

In his first memo to Apple employees<\/a> as CEO today, John Ternus teased a “huge launch next week that’s going to be phenomenal.”<\/p>\n

\"Surprise
In a social media post today, Apple’s marketing chief Greg Joswiak teased<\/a> that Apple has “more to say” on Wednesday, September 9, which is when the company will be holding its next special event<\/a>, starting at 10 a.m. Pacific Time.<\/p>\n

During the event, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, its first-ever foldable iPhone, the Apple Watch Series 12 and Apple Watch Ultra 4, and potentially AirPods 5<\/a>. Of course, there could be other announcements and surprises too. MacRumors will be providing live coverage of the event from Steve Jobs Theater.
\nPopular StoriesiPhone 18 Pro and iPhone Ultra: When is the Next Apple Event?<\/a><\/p>\n

It is now mid-August, meaning that Apple’s annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not…<\/p>\n

iPhone 18 Pro and iPhone Ultra: New Details Leak as Apple Event Nears<\/a><\/p>\n

“iPhone Ultra” supply will be very limited when the foldable device is first released later this year, according to Fixed Focus Digital, a known leaker on the Chinese social media platform Weibo. The account also claimed that the iPhone 18 Pro’s A20 Pro chip will be up to 18% faster and up to 30% more power efficient compared to the iPhone 17 Pro’s A19 Pro chip. The A20 Pro chip will be the…<\/p>\n

iPhone 18 Pro and iPhone Ultra: When Will Apple Event Be Announced?<\/a><\/p>\n

It is now late August, meaning that Apple’s annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not…<\/p>\n","protected":false},"excerpt":{"rendered":"In his first memo to Apple employees as CEO today, John Ternus teased a “huge launch next week…\n","protected":false},"author":2,"featured_media":833400,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[44123,831,253967,154868,74],"class_list":["post-833399","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple-event","tag-featured","tag-greg-joswiak","tag-john-ternus","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/833399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=833399"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/833399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/833400"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=833399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=833399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=833399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}