{"id":835499,"date":"2026-09-03T22:16:10","date_gmt":"2026-09-03T22:16:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/835499\/"},"modified":"2026-09-03T22:16:10","modified_gmt":"2026-09-03T22:16:10","slug":"the-odyssey-to-just-go-on-conquering-imax-screens-for-another-month","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/835499\/","title":{"rendered":"The Odyssey to just go on conquering IMAX screens for another month"},"content":{"rendered":"

The battle for America\u2019s limited supply of certified IMAX screens<\/a> has become an increasingly fractious one in recent years, as studios have all quietly acknowledged that slapping their films onto bigger screens supported by louder sound systems is one of the only reliable ways to get audiences to shell out extra for a viewing. (It\u2019s a more reliable money making strategy than trying to invent ever-more sexualized popcorn buckets, leastways.) Few directors are more in tune with the Canadian theater company\u2019s whole deal, meanwhile, than Christopher Nolan, who not only favors the kinds of big, expansive shots that lend themselves to the biggest theatrical presentations possible, but also literally filmed his latest movie, The Odyssey<\/a>, on the company\u2019s 70mm cameras.<\/p>\n

Which probably goes some way toward explaining why IMAX has decided that, sure,\u00a0The Odyssey\u00a0can have its screens for a little longer, as\u00a0Variety\u00a0reports<\/a> that Nolan\u2019s movie has just extended its run in the format. The film will now stay on IMAX through the end of September, where it\u2019ll likely squeeze out at least some showings for both\u00a0Resident Evil and\u00a0Avengers Endgame: Encore, which we have to assume made somebody at Disney\u2019s eye twitch just the teensiest bit. (The company was already mad enough that Dune: Part Three\u00a0boxed\u00a0Avengers: Doomsday\u00a0out of IMAX theaters this December that most people assume it invented its own \u201cInfinity Vision\u201d theater grading scheme just to try to score some of that \u201cpremium showing\u201d money off of moviegoers for itself.)<\/p>\n

It\u2019s hard to blame IMAX, though:\u00a0The Odyssey\u00a0has been the format\u2019s biggest box office success ever, making more on the company\u2019s screens than the vast majority of other movies make in theaters, period. (To the tune of $457 million and counting, more than doubling\u00a0Avatar\u2018s previous record-setting IMAX haul back in 2009.) That includes $66 million alone from IMAX\u2019s massive 70mm screens, of which there are only 41 in the world; call it marketing, or filmmaking brio, or just the natural human desire to see the biggest possible version of Matt Damon\u2019s face, but audiences embraced the idea that The Odyssey\u00a0on IMAX was an event, and the company is clearly happy to let the good times keep rolling for another month.<\/p>\n","protected":false},"excerpt":{"rendered":"The battle for America\u2019s limited supply of certified IMAX screens has become an increasingly fractious one in recent…\n","protected":false},"author":2,"featured_media":835500,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[88,206],"class_list":["post-835499","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-entertainment","tag-movies"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/835499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=835499"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/835499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/835500"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=835499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=835499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=835499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}