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<\/p>\n\n\tSATURDAY AM: Rentrak reports that we\u2019re $112.2 million away from having a record summer at the domestic box office, the previous high being 2013 with $4.756 billion. Per sources this morning, it looks like we\u2019re going to get there with the Friday-Monday Labor Day frame ringing up over $118M. <\/p>\n
\n\tFor the period of May 1-Sept 3, Rentrak had the domestic marketplace at $4.643 billion and if we hit the forecast that studios are seeing for the weekend, we\u2019ll be at $4.76B. Rentrak had a footnote on its summer note yesterday saying that there\u2019s a chance that summer 2026 could finish $8 million\u2013$23 million below the 2013 record of $4.756B. Remember, this summer was longer than 2013\u2019s record: 130 days versus 123 days. <\/p>\n
\n\tIt\u2019s not often that Labor Day becomes this nail-biting at the box office. Studios often use the frame as a dumping ground, rarely attempting to lure moviegoers out. The only time really they appealed to the masses was 2021 when Disney booked Destin Daniel Cretton\u2019s Marvel title Shang-Chi and the Legend of the Ten Rings in an effort to get moviegoers back into cinemas post Covid, that title still owning the best opening for the holiday at $94.6M. <\/p>\n
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\n\tWith an eye at $22M (and maybe $23M) over 4-days, Sony\/Marvel Studio\u2019s Spider-Man: Brand New Day<\/a> is one of the best holdovers for the holiday frame after The Sixth Sense ($29.2M), Crazy Rich Asians ($28.5M), and Marvel\u2019s Guardians of the Galaxy ($22.9M). As we\u2019ve already written, the movie is chasing history, and ultimately in the next few weeks, or even days, will step on 2015\u2019s Star Wars: Force Awakens ($936.6M) to become the highest grossing movie of all-time at the domestic B.O. <\/p>\n \n\tAlso, let\u2019s not ignore the holdover power of Universal\u2019s The Odyssey<\/a> which by the end of this weekend after its eighth sesh of $16.4M over 4-days, will stand at $588.1M, Universal\u2019s second-highest grossing movie at the domestic box office after Jurassic World ($653.4M) and ahead of Super Mario Bros Movie ($574.1M). <\/p>\n \n\tThe rest of the newcomers are quite light, though Paramount\u2019s Mark Wahlberg-Yahya Abdul-Mateen II Civil rights action thriller By Any Means<\/a> is coming in higher than the $6M spotted with $8.5M over 4-days and a B+ CinemaScore. Lionsgate Grindstone\u2019s Fall 2: Deadpoint<\/a> is looking at $2.7M over 4-days in 12th place with a B- while A24\u2019s Onslaught<\/a> isn\u2019t igniting hipsters with $2.3M over 4-days and a C CinemaScore.<\/p>\n \t\t\t\t\t\t \t\t\t\t\t\t\t\t\tToro<\/p>\n \n\tBusting into the top 10 is Sony Pictures\/Crunchyroll\u2019s re-release of the 1988\u00a0Akira\u00a0which made $1.215 million on Friday from 787 locations for what\u2019s looking $3.5M over 4-days, $2.8M over 3-days. <\/p>\n \n\tFor all the pom-poms about the comeback of theatrical, smaller films have a very hard time, bad reviews or good reviews. To have something akin to A24\u2019s specialty win, The Invite, ($25.6M, 96% critical Rotten Tomatoes score, 89% audience), a distributor needs to invest and push. However, the reality of the situation for many who aren\u2019t opting for an awards season or even a genre audience pull is that they\u2019re often using theatrical as a means of marketing to get a film into the next home window. It\u2019s the primary financial model for many distributors, even the big studios.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tFrom left: Delaney Quinn, Tristan Borders (behind Quinn), Madison Skyy Polan and Cristin Milioti,in \u2018Buddy\u2019<\/p>\n \t\t\t\t\t\t\t\t\tRoadside Attractions\/Everett Collection<\/p>\n \n\tThat said, one of the exceptions is Roadside Attractions and Saban\u2019s Buddy which is having an exceptional hold and speaking to its under 25 audience (at a huge 44% per PostTrak). Buddy could wind up as the distributor\u2019s second or third highest grossing movie ever behind I Can Only Imagine ($83.4M domestic) and ahead of either Judy ($24.3M) or Peanut Butter Falcon ($20.4M). This is all with a P&A spend under $5M for the Sundance acquisition. The 3-day on Buddy is $5.9M (+9%) while the 4-day is looking like $7.4M in 7th for a running total by EOD Monday of $15.98M at 1,771 theaters. The 18-34 crowd here alone is driving 73% of business. Pic is drawing mostly men at 52% and it has a 55% definite recommend. Best definite recommends of 66% and 67% are respectively coming from the 25-34 and 45-54 age brackets. <\/p>\n \n\tFun stunt: Buddy gets kicked out of Universal\u2019s Halloween Horror Nights\u2026<\/p>\n \n\t1.) Spider-Man: Brand New Day (Sony) 3,520 (-158) theaters, Fri $3.86M (-30% from previous Friday), 3-day $17.25M (-23%), 4-day $22M, Total $922M\/Wk 6 <\/p>\n \n\t2.) The Odyssey (Uni) 2,312 (-305) theaters, Fri $3M (-19%), 3-day $12.4M (-13%), 4-day $16.4M, Total $588.1M\/Wk 8<\/p>\n \n\t3.) Coyote vs. Acme (Ketch) 3,727 (+152) theaters, Fri $2.6M (-51%), 3-day $11.5M (-23%), 4-day $14.5M, total $37M\/Wk 2 <\/p>\n \n\t4.) By Any Means (Par) 2,903 theaters, Fri $2.67M, 3-day $7M, 4-day $8.55M\/Wk 1 \n\t5.) Insidious: Out of the Further (Sony) 2,897 (-406) theaters, Fri $1.63M (-45%), 3-day $6M (-41%), 4-day $7.5M, Total $55M\/Wk 3<\/p>\n \n\t6.) Buddy (RSA\/Saban) 1,771 (+513) theaters, Fri $1.52M (-31%), 3-day $5.9M (+9%), 4-day $7.46M, Total $15.98M\/Wk 2 <\/p>\n \n\t7.) Cars 20th Anniversary (Dis) 2,900 theaters Fri $2.9M, 3-day $5.8M 4-day $7.2M, Lifetime total $251.2M \/Wk 1 or re-release<\/p>\n \n\t8.) Paw Patrol: Dino Movie (Par) 2,613 (-497) theaters, Fri $700K (-38%), 3-day $3.46M (-31%), 4-day $4.68M, Total $49.8M\/Wk 4<\/p>\n \n\t9.) Akira (Sony\/Crunchy) 787 theaters, Fri $1.2M, 3-day $2.8M, 4-day $3.5M\/Wk 1 of re-release <\/p>\n \n\t9.) Dog Stars (20th) Fri $700K (-77%) 3-day $2.8M (-64%) 4-day $3.5M \/total $13.8M\/Wk 2 \n\tNotables:<\/p>\n \n\tFall 2: Deadpoint (LG Grind) 1,704 theaters, Fri $720K, 3-day $2M 4-day $2.7M\/Wk 1 \n\tOnslaught (A24) 1,918 theaters, Fri $782K, 3-day $2M 4-day $2.3M\/Wk 1 \n\tFRIDAY PM: With a four-day weekend estimated to be around $21 million, Sony\/Marvel Studios\u2019 Spider-Man: Brand New Day will be less than $16M away by EOD of Monday of overtaking Star Wars: Force Awakens ($936.6M) as the highest-grossing movie of all time at the domestic box office. The pic\u2019s running cume by the end of Labor Day is looking like $921M.<\/p>\n \n\tWith grosses like this, you don\u2019t get there without audiences seeing a movie at least two to three times. Today, we told you that the Destin Daniel Cretton-directed movie is the fastest to cross $900M<\/a> at 36 days and the second ever to fly past that point after Force Awakens 10 years ago. Spider-Man: Brand New Day is booked at 3,520 theaters and is looking at $3.7M today, and a sixth 3-day of $16.7M, -26%. Spidey still has PLF screens.<\/p>\n \n\tA bit of box office trivia: Daniel Cretton stills own the record for the best opening ever over Labor Day with Disney\/Marvel Studios\u2019 Shang-Chi and the Legend of the Ten Rings at $94.6M in 2021.<\/p>\n \n\tSecond place will go to Universal\u2019s eighth weekend of The Odyssey at 2,312 theaters with a Friday of $2.8M, 3-day of $11.5M, -20%, a 4-day of $15.2M for a running cume of $586.98M. With a global cume currently at $1.59 billion, the question is whether it topples Jurassic World\u2018s global haul of $1.67 billion to become the highest-grossing movie ever for Universal; Nolan\u2019s all-time highest is roughly $80M away from hitting that record. On a worldwide basis it seems feasible, while beating Jurassic World\u2018s domestic record of $653.4M (Uni\u2019s best ever stateside) might be a stretch.<\/p>\n<\/p>\n<\/p>\n
69% male leaning, 25-34 and the over 55 bunch tied for the best demos at 23%. A pretty good 64% definite recommend from the audience. Diversity demos are 38% Caucasian, 27% Black, 21% Latino and Hispanic, 10% Asian American and 4% Native American and other. Handful of PLFs repping 5% of ticket sales. Best areas of play are South, South Central and West with the AMC Burbank the highest grossing location at $12,4k. Again, this movie was financed by Hammerstone for $29M. Paramount is in it for a domestic distribution deal, so it\u2019s gravy for them. <\/p>\n
Last year\u2019s Labor Day auteur driven movie with burgeoning star Austin Butler, Caught Stealing, launched over Labor Day weekend, so by the time it got to the end of its second weekend, the pic\u2019s running cume stood at $14.8M. Dog Stars at a cost of $70M is looking very similar to Caught Stealing, if not less, that pic ending its run at $19M stateside. <\/p>\n
Poor 34% definite recommend from the audience with women the dominant at 55% and the best demo being 25-34 at 43%. Diversity demos are 33% Latino and Hispanic, 29% Caucasian, 19% Asian American, 13% Black and 5% Native American\/other. Pretty even sales across the nation with AMC\u2019s Topanga 12 the top grossing location with close to $4K through Friday. <\/p>\n
Nobody liked this at a 33% definite recommend on PostTrak and the biggest turnout by the 25-34 demo at 35%. Very light business in East and West with the AMC Americana in Glendale, CA putting up the best grosses through yesterday with a near $6k. 72% guys. 61% Caucasian, 21% Latino and Hispanic, 13% Black, 2% Asian American and 3% Native American showed up. The consensus is that the campaign never started a fire on this $15M Adam Wingard directed genre title. <\/p>\n