{"id":840643,"date":"2026-09-08T14:02:18","date_gmt":"2026-09-08T14:02:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/840643\/"},"modified":"2026-09-08T14:02:18","modified_gmt":"2026-09-08T14:02:18","slug":"global-smartwatch-shipments-fall-4-in-q2-2026-huawei-reaches-its-record-share","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/840643\/","title":{"rendered":"Global Smartwatch Shipments Fall 4% in Q2 2026; Huawei Reaches its Record Share"},"content":{"rendered":"

Beijing, Berlin, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Seoul, Taipei, Tokyo \u2013 September 7, 2026<\/p>\n

Global smartwatch shipments declined by 4% YoY in Q2 2026, according to Counterpoint Research\u2019s Global Smartwatch Shipments Tracker, Q2 2026<\/a>. This marked the first market decline in a year. The decline was primarily driven by continued weakness in the basic smartwatch segment, as consumers delayed upgrades of low-cost devices due to limited monitoring capabilities. At the same time, users of premium smartwatches postponed purchases in anticipation of upcoming product launches, leading to longer replacement cycles.<\/p>\n

Commenting on brand performance, Principal Analyst Anshika Jain<\/a> said, \u201cHuawei led the market shipments in Q2 2026, while Apple<\/a> recorded the fastest YoY growth among the top five brands. Apple<\/a> recorded growth across all regions, driven by the continued adoption of its refreshed late-2025 lineup. The Apple<\/a> Watch Series 11 and Watch SE 3 together accounted for over 80% of Apple\u2019s global shipments in Q2 2026. China was the primary driver of Huawei\u2019s growth, accounting for approximately 80% of its global shipments.\u201d<\/p>\n

Global Smartwatch Shipments Market Share, Q2 2026 vs Q2 2025\"GlobalSource: Counterpoint Research’s Global Smartwatch Shipments Tracker by Model, Q2 2026<\/p>\n

Regionally, China<\/a> sustained its leadership in global smartwatch<\/a> shipments, reaching its highest-ever shipment share of 38% in Q2 2026. China witnessed 7% YoY shipment growth, just behind North America. This was driven by strong consumer preference for local brands, namely Huawei and Imoo. However, Apple<\/a> recorded the fastest growth among the top five brands in the region, signaling its recovery following the decline seen in the same quarter of 2025. In addition, China\u2019s consumer electronics subsidy program helped boost smartwatch sales in the market.<\/p>\n

Commenting on the global smartwatch market outlook<\/a>, Research Director Mohit Agrawal<\/a> said, \u201cPremium users are holding on to their watches longer and the basic segment continues to shrink, so we expect shipments to grow only around 1% in 2026. However, Edge AI<\/a> in smartwatches, blood pressure tracking<\/a> and the race towards non-invasive blood glucose monitoring give consumers a reason to upgrade. That is what underpins our 3% CAGR through 2030.\u201d<\/p>\n

About Counterpoint Research<\/p>\n

Counterpoint Research is a global market research firm specializing in products across the technology ecosystem. We advise a diverse range of clients \u2013 from smartphone OEMs to chipmakers and channel players to Big Tech \u2013 through our offices located in the world’s major innovation hubs, manufacturing clusters and commercial centers. Our analyst team, led by seasoned experts, engages with stakeholders across the enterprise \u2013 from the C-suite to professionals in strategy, analyst relations (AR), market intelligence (MI), business intelligence (BI), product and marketing \u2013 to deliver services spanning market data, industry thought leadership and consulting. Our core areas of coverage include AI, Automotive, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks and Infrastructure, Semiconductors, Smartphones and Wearables. Visit our\u00a0Insights page<\/a>\u00a0to explore our publicly available market data, insights and thought leadership, and to understand our focus, meet our analysts and start a conversation.<\/p>\n

Follow Counterpoint Research<\/p>\n

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