{"id":844959,"date":"2026-09-12T05:52:20","date_gmt":"2026-09-12T05:52:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/844959\/"},"modified":"2026-09-12T05:52:20","modified_gmt":"2026-09-12T05:52:20","slug":"the-days-of-the-sub-100-smartphone-may-be-numbered","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/844959\/","title":{"rendered":"The days of the sub-$100 smartphone may be numbered"},"content":{"rendered":"<p>The days of the sub-$100 smartphone may be numbered as memory costs soar, with China seeing one of the more dramatic shakeups in price points. <\/p>\n<p>Some 173 million smartphones priced below $100 were shipped globally last year. In the second quarter of 2026, shipments in that segment fell almost 60% from a year earlier, <a href=\"https:\/\/www.idc.com\/resource-center\/blog\/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force\/\" target=\"_blank\" rel=\"nofollow noopener\">IDC data showed<\/a>. Sub-$100 devices accounted for 27.7% of global shipments for China&#8217;s Xiaomi in the first half of 2025. A year later, that share had fallen to just 11.2%.<\/p>\n<p>Blame, in part, artificial intelligence&#8217;s voracious appetite for memory. Chipmakers have prioritized higher-value products used in AI infrastructure, squeezing supplies of those used in smartphones and pushing up costs.<\/p>\n<p>Memory now accounts for almost 60% of the bill of materials for smartphones priced below $200, according to Omdia&#8217;s Chow Sheng Win. <\/p>\n<p>&#8220;Low-end phones are becoming uneconomic to manufacture,&#8221; IDC Vice President of Client Device Research Bryan Ma said.<\/p>\n<p>In a bid to lift margins, Chinese manufacturers are moving up-market. As cheaper models become uneconomic to produce, manufacturers are pruning them from their line-ups, pushing the overall market higher. Neil Shah at Counterpoint Research estimates Xiaomi&#8217;s average selling price has risen about 30% since 2023 to $197, while Oppo&#8217;s has climbed by a similar amount to $300.<\/p>\n<p>Xiaomi&#8217;s sub-$200 share of shipments fell from 60% to 52.5% over the same period, according to IDC data. <\/p>\n<p>In mainland China, less than 20% of Xiaomi&#8217;s volume is below $200, according to Chow. <\/p>\n<p>That shift was on display this week when Xiaomi unveiled its higher-end 18 Fold, starting at 10,999 yuan ($1,640) and aimed squarely at the premium segment. Xiaomi didn&#8217;t immediately respond to a request for comment outside normal business hours.<\/p>\n<p>Chinese vendors are able to counter some of the pricing pressure, as they earn lucrative internet services and app revenues at home. Still, prices are unlikely to retreat anytime soon.<\/p>\n<p>Shah says it is difficult to see prices returning to 2024 or early-2025 levels because memory manufacturers have little incentive to add capacity for the low end.<\/p>\n<p>Even if the memory crunch eases, Ma said, &#8220;that just means that the price increases moderate,&#8221; not reverse.<\/p>\n","protected":false},"excerpt":{"rendered":"The days of the sub-$100 smartphone may be numbered as memory costs soar, with China seeing one of&hellip;\n","protected":false},"author":2,"featured_media":844960,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,11623,181,507,122,144,357610,74],"class_list":["post-844959","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-apple-inc","tag-artificial-intelligence","tag-artificialintelligence","tag-business-news","tag-china","tag-rivernorth-opportunities-fund-inc","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/844959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=844959"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/844959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/844960"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=844959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=844959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=844959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}