{"id":849105,"date":"2026-09-15T22:56:09","date_gmt":"2026-09-15T22:56:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/849105\/"},"modified":"2026-09-15T22:56:09","modified_gmt":"2026-09-15T22:56:09","slug":"nbc-sports-delivers-25-million-viewers-for-both-nfl-kickoff-game-and-sunday-night-football-opener-for-first-time-since-2015","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/849105\/","title":{"rendered":"NBC SPORTS DELIVERS 25+ MILLION VIEWERS FOR BOTH NFL KICKOFF GAME AND SUNDAY NIGHT FOOTBALL OPENER FOR FIRST TIME SINCE 2015"},"content":{"rendered":"

Cowboys-Giants is Most-Watched Sunday Night Football Opener since 2015, Averaging 25.7 Million Viewers on NBC and Peacock<\/p>\n

Cowboys-Giants Audience Peaked at 29.0 Million Viewers in Second Quarter<\/p>\n

STAMFORD, Conn. \u2013 Sept. 15, 2026 \u2013 NBC Sports kicked off the 21st season of Sunday Night Football \u2013 primetime\u2019s #1 show for an unprecedented 15 consecutive years \u2013 with a pair of games on NBC and Peacock that both averaged at least 25 million viewers \u2013 marking the first time since 2015 that the NFL Kickoff Game and the SNF opener each topped 25 million viewers.<\/p>\n

Sunday\u2019s Dallas Cowboys-New York Giants matchup averaged 25.7 million on NBC and Peacock, marking the most watched NBC Sunday Night Football season opener since 2015 (Giants at Cowboys), based on Nielsen Big Data inclusive of first party data. Cowboys-Giants also topped last season\u2019s thrilling SNF opener (Bills 41, Ravens 40) by 4%.<\/p>\n

Including last Wednesday\u2019s average audience of 25.1 million viewers for Patriots-Seahawks<\/a> in the NFL Kickoff Game, both NBC Sports NFL games on the opening weekend averaged 25+ million viewers for the first time since 2015, which featured Steelers-Patriots (Thursday) and Giants-Cowboys (Sunday) games both decided by one score.<\/p>\n

The audience for Sunday\u2019s Cowboys-Giants matchup (8:25-11:29 p.m. ET), a 28-20 New York victory, peaked at 29.0 million viewers on NBC and Peacock in the second quarter (9-9:15 p.m. ET).<\/p>\n

–NBC SPORTS–<\/p>\n","protected":false},"excerpt":{"rendered":"Cowboys-Giants is Most-Watched Sunday Night Football Opener since 2015, Averaging 25.7 Million Viewers on NBC and Peacock Cowboys-Giants…\n","protected":false},"author":2,"featured_media":849106,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[88,92],"class_list":["post-849105","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/849105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=849105"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/849105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/849106"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=849105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=849105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=849105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}