{"id":851971,"date":"2026-09-18T09:52:14","date_gmt":"2026-09-18T09:52:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/851971\/"},"modified":"2026-09-18T09:52:14","modified_gmt":"2026-09-18T09:52:14","slug":"apple-ceo-john-ternus-teases-iphone-18-pro-launch-day","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/851971\/","title":{"rendered":"Apple CEO John Ternus Teases iPhone 18 Pro Launch Day"},"content":{"rendered":"<p><img decoding=\"async\" fetchpriority=\"high\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/09\/Apple-Fifth-Avenue-iPhone-18-Pro.jpeg\"   alt=\"Apple Fifth Avenue iPhone 18 Pro\" width=\"1600\" height=\"1067\" class=\"brief size-full wp-image-1065896\"\/>Apple Fifth Avenue in New York is ready for iPhone 18 Pro launch day.<\/p>\n<p>The store&#8217;s iconic glass cube entrance has received a colorful makeover that matches the iPhone 18 Pro&#8217;s new Burgundy and Glacier finishes. &#8220;So excited for tomorrow,&#8221; <a href=\"https:\/\/x.com\/johnternus\/status\/2100774575957037387\" rel=\"nofollow\">said<\/a> Apple CEO John Ternus, who will likely be at the store for the launch tomorrow.<\/p>\n<p>Popular Stories<a href=\"https:\/\/www.macrumors.com\/2026\/09\/09\/apple-event-live-blog-september-2026\/\" class=\"related\" rel=\"nofollow noopener\" target=\"_blank\">Apple Event Live Blog: iPhone Duo, iPhone 18 Pro, and More<\/a><\/p>\n<p>Apple&#8217;s &#8220;Surprise and Shine&#8221; event kicks off today at 10:00 a.m. Pacific Time, where we&#8217;re expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.&#13;Apple is providing a live video stream on its website, on YouTube, and in the company&#8217;s TV app across various platforms. We&#8230;<\/p>\n<p><a href=\"https:\/\/www.macrumors.com\/2026\/09\/03\/iphone-18-pro-prices-apple-event-next-week\/\" class=\"related\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 18 Pro Prices Estimated Ahead of September 9 Apple Event<\/a><\/p>\n<p>Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce estimated the prices of the devices based on the latest hardware cost environment.&#13;TrendForce&#8217;s price estimates compared to last year&#8217;s models look like this:&#13;&#13;  &#13;    Model&#13;    Starting Price&#13;    Model&#13;    Starting Price&#13;    Change&#13;  &#13;  &#13;    iPhone 17 Pro&#13;    $1,099&#13;    iPhone 18 Pro&#13;    $1,24&#8230;<\/p>\n<p><a href=\"https:\/\/www.macrumors.com\/2026\/09\/08\/apple-event-week-iphone-18-pro-cheat-sheet\/\" class=\"related\" rel=\"nofollow noopener\" target=\"_blank\">Apple Event Today: iPhone 18 Pro and iPhone Duo Cheat Sheet<\/a><\/p>\n<p>Apple&#8217;s biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple&#8217;s &#8220;Surprise and Shine&#8221; event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.&#13;To get you up to speed, here&#8217;s a quick reference&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Apple Fifth Avenue in New York is ready for iPhone 18 Pro launch day. The store&#8217;s iconic glass&hellip;\n","protected":false},"author":2,"featured_media":851972,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[32470,198374,154868,358617,74],"class_list":["post-851971","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple-store","tag-iphone-18-pro","tag-john-ternus","tag-no-linkback","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/851971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=851971"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/851971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/851972"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=851971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=851971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=851971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}