latest lawsuit<\/a>\u00a0alleges that telehealth pioneer\u00a0Hims & Hers\u00a0engaged in all of those tactics, running afoul of U.S. consumer protection laws.<\/p>\nHims has disputed the government\u2019s claims, calling them \u201can effort to generate headlines at our expense.\u201d<\/p>\n
In recent years, FTC officials have filed similar cases against more than a half-dozen telehealth companies, including online therapy provider\u00a0BetterHelp\u00a0and\u00a0pharmacy discount service GoodRx. In both cases, regulators said the companies shared users\u2019 health data with online platforms such as Meta and Google, without getting permission.<\/p>\n
Experts say part of the problem is that federal laws that govern the handling of health information generally don\u2019t apply to telehealth companies.<\/p>\n
\u201cThere\u2019s an entire universe of companies collecting huge amounts of consumer health data every day that aren\u2019t covered by our current health sector-specific laws,\u201d said Andrew Crawford, an attorney with the nonprofit Center for Democracy and Technology.<\/p>\n
Here are some things to know before signing up for a telehealth service:<\/p>\n
Don\u2019t expect to actually talk to a physician<\/p>\n
Nearly all telehealth visits begin with a questionnaire in which users provide details about their medical history and possible medications they\u2019re interested in.<\/p>\n
According to the FTC\u2019s lawsuit, Hims customers were automatically enrolled and billed for recurring prescriptions with \u201cvirtually no opportunity to review the provider\u2019s recommended treatment.\u201d<\/p>\n
Researchers have documented similar practices across the industry, even for injectable weight-loss drugs that typically require a physical exam and other precautions before beginning treatment.<\/p>\n
A recent analysis of nearly 50 telehealth companies selling\u00a0GLP-1 drugs\u00a0found that less than a third actually required any real-time video or audio consultation with a physician. In some cases, the prescriptions were approved within minutes.<\/p>\n
Your data may be shared with advertisers, social media companies and others<\/p>\n
![\"A](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/09\/hims-website-displayed-smartphone-philadelphia-141760241.jpg\")
The Hims website. AP Photo\/Jonathan Poet<\/p>\n
Americans often assume that any personal health information they share is protected by HIPAA, the\u00a0federal privacy law\u00a0that governs the handling of medical information. But the law generally only applies to specific types of health businesses, including medical offices, hospitals and insurers, not telehealth companies offering prescriptions, counseling, DNA tests and other online services.<\/p>\n
Privacy experts say that legal gap is one reason companies continue to disclose sensitive health information to advertisers and search engines.<\/p>\n
\u201cThere isn\u2019t a clear federal law saying: \u2018Don\u2019t do this,\u2019\u201d said Justin Brookman, Consumer Reports\u2019 director of technology policy. \u201cThere\u2019s just a body of soft law and settled cases with the FTC that many companies probably aren\u2019t even aware of.\u201d<\/p>\n
Because HIPAA does not cover every direct-to-consumer health platform, the FTC has generally used its broader authority to take action against \u201cfraudulent, deceptive or unethical business methods.\u201d In practice, that means showing that telehealth companies disclosed their customers\u2019 health information after initially saying they wouldn\u2019t.<\/p>\n
Hims told customers that its platform offered a \u201c100% online, private and secure\u201d means of sharing information with the company\u2019s medical professionals, according to the FTC complaint. But instead the company shared the data with Meta and other online platforms, the FTC alleges.<\/p>\n
Still, experts say the penalties available to regulators are limited. In most cases, companies sign a legal agreement stating that they\u2019ll stop the practices cited by regulators.<\/p>\n
Lawmakers in California, Connecticut, Maryland and other states have passed new online privacy laws that include special protections for health information. But there\u2019s been little enforcement against telehealth companies that break those rules.<\/p>\n
Online privacy tools offer a bit of protection<\/p>\n
For now, privacy experts recommend using ad blockers and private web browsers \u2014 sometimes called \u201cincognito\u201d windows \u2014 when logging onto telehealth websites. Those tools can make it harder for companies to track your location, online history and other personal information.<\/p>\n
It\u2019s also a good idea to read any user agreements to get a sense of how the company plans to use your personal data, said Crawford. Some telehealth sites, for example, explicitly state in their privacy policies that they have the right to sell data about users\u2019 sex lives.<\/p>\n
The only surefire way to protect your information may simply be to decline the terms of service, usually one of the first steps required before accessing telehealth.<\/p>\n
\u201cThe system we have now overly burdens consumers to do a ton of work in terms of understanding how each piece of technology collecting their personal data is going to handle it,\u201d he said. \u201cBut even if you do all that work, you often have little agency.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The appeal of\u00a0telehealth\u00a0is easy to explain: Instead of calling a doctor, booking an appointment and hoping to eventually…\n","protected":false},"author":2,"featured_media":854192,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[19871,97,252,253,2932,149],"class_list":["post-854191","post","type-post","status-publish","format-standard","has-post-thumbnail","category-health-care","tag-federal-trade-commission","tag-health","tag-health-care","tag-healthcare","tag-lawsuit","tag-lifestyle"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/854191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=854191"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/854191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/854192"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=854191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=854191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=854191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Illustration](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/09\/doctor-using-laptop-ai-patient-141761828.jpg\")
A doctor uses a laptop with an AI patient monitoring interface showing vital signs, medical data, and risk analysis on Wednesday, May 13, 2026. Toowongsa \u2013 stock.adobe.com<\/p>\n