{"id":855771,"date":"2026-09-21T19:32:18","date_gmt":"2026-09-21T19:32:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/855771\/"},"modified":"2026-09-21T19:32:18","modified_gmt":"2026-09-21T19:32:18","slug":"john-ternus-just-gave-the-best-defense-yet-for-vision-pro","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/855771\/","title":{"rendered":"John Ternus just gave the best defense yet for Vision Pro"},"content":{"rendered":"<p>\t<img width=\"1600\" height=\"800\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/09\/Which-new-Apple-products-will-launch-this-year-\u2013-and-which-wont.jpg\" class=\"skip-lazy wp-post-image\" alt=\"Which new Apple products will launch this year \u2013 and which won't? | Photo shows John Ternus in a presentation at Apple Park\"  decoding=\"async\" fetchpriority=\"high\"\/><\/p>\n<p class=\"wp-block-paragraph\">Apple\u2019s new CEO John Ternus recently sat down for a lengthy, <a href=\"https:\/\/youtu.be\/543zTHAylEY?si=DO1-YEZog2l0LGvi\" rel=\"nofollow noopener\" target=\"_blank\">in-depth interview<\/a> with French outlet Clique TV, and in it he gave the best defense yet for Apple\u00a0Vision Pro.<\/p>\n<p>John Ternus compares Vision Pro to the earliest days of personal computers<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1000\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/09\/vision-pro-website.jpg\" alt=\"\" class=\"wp-image-1001481\"  \/><\/p>\n<p class=\"wp-block-paragraph\">Apple Vision Pro is an oddity in Apple\u2019s hardware lineup. It isn\u2019t commercially successful the way the iPhone, iPad, Mac, Apple Watch, and AirPods are. But the device is a technological marvel, and has garnered a small base of loyal fans who love it.<\/p>\n<p class=\"wp-block-paragraph\">In the past, Tim Cook <a href=\"https:\/\/9to5mac.com\/2024\/12\/04\/tim-cook-defends-vision-pros-sales-performance-with-three-words\/\" rel=\"nofollow noopener\" target=\"_blank\">defended<\/a> Vision Pro\u2019s underwhelming sales by saying it\u2019s an \u201cearly adopter product.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Now John Ternus has weighed in, and I found his answer a more satisfying reason for Vision Pro to exist.<\/p>\n<p class=\"wp-block-paragraph\">In a <a href=\"https:\/\/youtu.be\/543zTHAylEY?si=DO1-YEZog2l0LGvi\" rel=\"nofollow noopener\" target=\"_blank\">new interview<\/a>, Clique TV\u2019s Mouloud Achour asked Ternus: \u201cThe Vision Pro: for you is it a test, a flop, or the first step to the future of what\u2019s going to be\u2026a computer?\u201d<\/p>\n<p class=\"wp-block-paragraph\">Here\u2019s what Ternus said:<\/p>\n<p class=\"wp-block-paragraph\">Vision Pro to me is an amazing device. It\u2019s an absolutely amazing device. But I think of it as like the early days of computers. It is the early days of a long journey. That\u2019s how I feel about Vision Pro. What you see, if you think about the early days, people found different reasons where the computer allowed them, the Mac allowed them to do something never before possible. Like desktop publishing, and it became a big thing in that industry. <\/p>\n<p class=\"wp-block-paragraph\">What you\u2019re seeing with Vision Pro now is, certainly there\u2019s early adopters who love it and they\u2019re using it and they\u2019re enjoying it, but you also\u2014surgeons are starting to use it in surgery because it\u2019s just a fundamentally better tool for them than a monitor that\u2019s kind of sitting over here. And so it\u2019s growing in that area. In film production people are using it for set development and things like that. So we\u2019re going to continue to grow and find more and more compelling use cases. And I think there\u2019s a very bright future.<\/p>\n<p class=\"wp-block-paragraph\">Ternus invokes Cook\u2019s language of citing early adopters, but his comparison to the early days of computing is also helpful.<\/p>\n<p class=\"wp-block-paragraph\">When personal computers first came on the scene, they were very expensive and had extremely limited use cases. But over time that changed, eventually unlocking possibilities that could scarcely have been imagined in the early days.<\/p>\n<p class=\"wp-block-paragraph\">The dream of lightweight glasses offering full-fledged \u201cspatial computing\u201d features may be several years away. But it\u2019s easy to see that future coming true, and the Vision Pro being a key part of that.<\/p>\n<p class=\"wp-block-paragraph\">You can watch the full interview below or <a href=\"https:\/\/youtu.be\/543zTHAylEY?si=DO1-YEZog2l0LGvi\" rel=\"nofollow noopener\" target=\"_blank\">directly on YouTube<\/a>.<\/p>\n<\/p>\n<p class=\"wp-block-paragraph\">What do you think of Ternus\u2019s defense of Apple Vision Pro? Let us know in the comments.<\/p>\n<p>Best Vision Pro accessories<\/p>\n<p>\t\t<a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/9to5mac.com\" aria-label=\"Add 9to5Mac as a preferred source on Google\"><br \/>\n\t\t\t<img decoding=\"async\" class=\"google-preferred-source-badge-dark\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/09\/1790019135_654_google-preferred-source-badge-dark.png\" alt=\"Add 9to5Mac as a preferred source on Google\"\/><br \/>\n\t\t\t<img decoding=\"async\" class=\"google-preferred-source-badge-light\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/09\/1790019136_975_google-preferred-source-badge-light.png\" alt=\"Add 9to5Mac as a preferred source on Google\"\/><br \/>\n\t\t<\/a><\/p>\n<p class=\"disclaimer-affiliate\">FTC: We use income earning auto affiliate links. <a href=\"https:\/\/9to5mac.com\/about\/#affiliate\" rel=\"nofollow noopener\" target=\"_blank\">More.<\/a><\/p>\n<p><a href=\"https:\/\/bit.ly\/4h71BAQ\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1069498\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/09\/1790019138_215_09-10-iPhone-18-Pro-Ghost-Banner.png\" alt=\"\" width=\"1500\" height=\"300\"\/><\/a>\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Apple\u2019s new CEO John Ternus recently sat down for a lengthy, in-depth interview with French outlet Clique TV,&hellip;\n","protected":false},"author":2,"featured_media":855772,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[74],"class_list":["post-855771","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/855771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=855771"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/855771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/855772"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=855771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=855771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=855771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}