Meta CEO Mark Zuckerberg said the default Muse avatar, which is cream-colored and has beady black eyes and an upward smile, is named \u201cJolly,\u201d for its \u201cjolly and completely customizable character and personality.\u201d<\/p>\n
Muse is being launched as tech companies seek to make their AI-powered products more palatable to humans, often by giving them cute, almost petlike appearances, voices and personalities. Experts have said design choices that humanize technology may become more common<\/a> as robot-human interaction grows more prevalent in everyday spaces, as cuteness evokes \u201cdeep-seated biological responses\u201d in people.<\/p>\n \u201cIt was only about six months ago that having a personal agent running on your own computer was the sign of someone who is completely AI-pilled and thinking nonstop about agents,\u201d Alexandr Wang, Meta\u2019s chief AI officer, said Wednesday. \u201cBut for that small group of nerds … it looked like the beginning of personal superintelligence. And today with Muse, we\u2019ve brought that magic to everyone.\u201d<\/p>\n Muse agents can take on a variety of appearances, with users able to customize everything from their names to their attire. Zuckerberg\u2019s agent, which wears a toga and a wreath around its head, is named Agrippa, after the Roman general and statesman.<\/p>\n During the event, Zuckerberg also teased what he calls the \u201cMuse charm<\/a>,\u201d a small handheld device that can activate the agent on the go. He raised the keychain charm onstage at Meta Connect in Menlo Park, California, showing off what looks like a blend of a Labubu and a Tamagotchi.<\/p>\n \u201cTalking to your Muse is often the fastest way to get things done, and it is also just really fun and cute,\u201d he said, saying he used Agrippa to come up with a baking recipe and order ingredients for him and his daughter.<\/p>\n Muse is also being integrated directly into Meta\u2019s expanding lineup of AI-powered glasses, which have been criticized over fears of casual surveillance<\/a>. Zuckerberg has told NBC News<\/a> that Meta will continue to bolster privacy safeguards for its smart glasses.<\/p>\n Zuckerberg said every Muse agent has its own private and secure computer called Muse Secure VM, a dedicated secure computer that houses both the agent and the user\u2019s personal data. Down the line, he said, Meta plans to release Muse Confidential VM \u201cso that even Meta won\u2019t be able to see that information.\u201d<\/p>\n \u201cIn the coming years, I expect that Muse is going to grow into the personal superintelligence that billions of people around the world are going to use to accomplish their goals and improve their lives,\u201d he said.<\/p>\n Online, the reaction has been mixed. <\/p>\n Wang, Meta\u2019s chief AI officer, posted a flurry of memes inserting Muse into moments from movies, shows and historical events.<\/p>\n Some followed his lead by making their own avatars and sharing screenshots on social media. <\/p>\n Others, however, expressed skepticism, citing security concerns. <\/p>\n \u201cAm I the only one who doesn\u2019t want to let meta have access to my whole life?\u201d a user posted<\/a>. <\/p>\n \u201cWe are going to need some tight defenses and 3rd party testing of these platforms… like all software products,\u201d entrepreneur and angel investor Jason Calacanis wrote<\/a>.<\/p>\n Zuckerberg has continued to be bullish on AI<\/a> despite recent calls from tech executives and government officials to pump the brakes on AI development<\/a> amid surging fears about the existential risk the technology poses.<\/p>\n![\"Mark](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/09\/260923-joanna-stern-meta-agrippa-ew-534p-096527.jpg\")
Mark Zuckerberg’s Muse AI Agent, Agrippa.Meta<\/p>\n![\"\"\/](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/09\/HtS-Thumbnail-MPX-20260924-qrvt4m.jpg\")
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