{"id":861703,"date":"2026-09-26T20:14:14","date_gmt":"2026-09-26T20:14:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/861703\/"},"modified":"2026-09-26T20:14:14","modified_gmt":"2026-09-26T20:14:14","slug":"gen-x-is-drinking-more-as-younger-americans-cut-back-on-alcohol-study-finds-alcohol","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/861703\/","title":{"rendered":"Gen X is drinking more as younger Americans cut back on alcohol, study finds | Alcohol"},"content":{"rendered":"<p class=\"dcr-1s160rg\">Alcohol consumption has decreased across the United States in recent years, particularly among adults under age 40, but there is one older demographic in which more people are drinking than before the Covid-19 pandemic \u2013 and more are doing so heavily, according to a new study.<\/p>\n<p class=\"dcr-1s160rg\">For the first time since before the pandemic, the percentage of US adults who drink any alcohol decreased between 2022 and 2024, according to <a href=\"https:\/\/www.acpjournals.org\/doi\/10.7326\/ANNALS-26-01824\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">the report<\/a> in the journal Annals of Internal Medicine. People from 50 to 64, which roughly corresponds with gen X, were the only age group in which drinking continued to increase.<\/p>\n<p class=\"dcr-1s160rg\">They are likely hurting their health by imbibing, according to the latest science, but they are also helping keep open bars. Such businesses have struggled as younger generations, the drivers of nightlife, move away from booze.<\/p>\n<p class=\"dcr-1s160rg\">People in their 50s and early 60s, are those who \u201cwe were already most worried about health-related risks for alcohol\u201d and where \u201cwe are seeing the highest increases in heavy drinking,\u201d said Dr Brian P Lee, a hepatologist and liver transplant specialist at Keck Medicine of USC in Los Angeles and the principal investigator of the study. \u201cThat combination is particularly concerning.\u201d<\/p>\n<p class=\"dcr-1s160rg\">During the pandemic, as people retreated to their homes, drinking increased. In 2018, 66% of US adults consumed alcohol. In 2020, the number increased to 69% and stayed at that level in 2022. The percentage of people who drink heavily, defined for males as consuming more than 15 drinks per week and for females, eight drinks, also increased from 5.1% in 2018 to 6.1% in 2020.<\/p>\n<p class=\"dcr-1s160rg\">\u201cThe leading theory had been that in periods of stress, <a href=\"https:\/\/healthcare.utah.edu\/the-scope\/health-library\/all\/2020\/04\/stress-drinking-alcohol-consumption-increases-during-covid-19\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">people increase<\/a> their alcohol consumption to cope with that. We saw that <a href=\"https:\/\/publichealth.jhu.edu\/2002\/9-11-substance-abuse-increase\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">with 9\/11<\/a>; we saw that with <a href=\"https:\/\/news.umich.edu\/alcohol-abuse-increases-after-hurricane-katrina-large-burden-of-post-traumatic-stress-in-population\/\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">Hurricane Katrina<\/a>,\u201d Lee said.<\/p>\n<p class=\"dcr-1s160rg\">In 2024, the proportion of adults who drank, 68%, remained above pre-pandemic levels but was lower than 2022, the first decrease since 2018.<\/p>\n<p class=\"dcr-1s160rg\">The rate of heavy drinking also decreased \u2013 except for the 50 to 64 group. In 2018, the number was 5.6%; in 2024, it was 7.7%. Meanwhile, adults under age 40 were the only group that saw a decrease in the rate of heavy drinking between 2018 and 2024.<\/p>\n<p class=\"dcr-1s160rg\">The older generation \u201cdrank a lot in high school, and they have continued to drink a lot\u201d, said David Jernigan, a Boston University professor who has studied alcohol policy for decades. \u201cDrinking patterns get set fairly early in life, and the sea change just hasn\u2019t reached that cohort.\u201d<\/p>\n<p class=\"dcr-1s160rg\">The fact that more people in that age group drink heavily is particularly worrisome, Lee said, because the average age when <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC4348235\/\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">alcoholic cirrhosis<\/a> starts to appear is 52, and most <a href=\"https:\/\/www.cdc.gov\/cancer\/risk-factors\/alcohol.html\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">alcohol-associated cancers<\/a> occur in people 50 or older, research shows.<\/p>\n<p class=\"dcr-1s160rg\">\u201cAlcohol is a poison for the body,\u201d Lee said.<\/p>\n<p class=\"dcr-1s160rg\">For years, there was a common conception that a daily glass of red wine could benefit your health, but many public health groups now warn that <a href=\"https:\/\/www.who.int\/europe\/news\/item\/04-01-2023-no-level-of-alcohol-consumption-is-safe-for-our-health\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">no amount<\/a> of alcohol is safe.<\/p>\n<p class=\"dcr-1s160rg\">\u201cThe health halo around alcohol has been largely discredited, and the younger generation, particularly the gen Zers, they seem to be getting that health message that alcohol is actually not good for you,\u201d Jernigan said.<\/p>\n<p class=\"dcr-1s160rg\">Still, the substance can act as a social lubricant. The younger crowds\u2019 restraint has hurt bars, which typically relied on 20- and thirtysomethings to stay out past midnight. In 2025, alcohol consumption in the United States decreased 5% from the previous year, <a href=\"https:\/\/www.theiwsr.com\/insight\/press-release\/us-beverage-alcohol-consumption-drops-5-in-volume-during-2025\/\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">according to<\/a> the drinks industry data company IWSR.<\/p>\n<p class=\"dcr-1s160rg\">So some venues are shifting their attention to those who drink more and retire earlier.<\/p>\n<p class=\"dcr-1s160rg\">In 2024, Laura Baginski started Earlybirds Club, \u201ca dance party for ladies who have [expletive] to do in the morning\u201d, according to their website.<\/p>\n<p class=\"dcr-1s160rg\">Gatherings go from 6 to 10pm and feature music from the 80s, 90s and 2000s. The company has sold out upcoming events in Boston, Berkeley, California, and Chicago. The company recently sold out two nights in Washington DC at the legendary 9:30 Club, which has 1,200-person capacity.<\/p>\n<p class=\"dcr-1s160rg\">\u201cGoing out and having a good time is really important for your mental health,\u201d said Baginski, 51. \u201cAlcohol is a part of the experience for a lot of people, especially when they arrive at 6pm and are feeling a little like, \u2018I haven\u2019t gone out dancing in so long. I think I need a little liquid courage here.\u2019\u201d<\/p>\n<p class=\"dcr-1s160rg\">Andrew Bochenek, owner of The Magic Bag, a concert venue in suburban Detroit, said gen X has been a significant factor in its programming for 30 years.<\/p>\n<p class=\"dcr-1s160rg\">\u201cYou would expect that to become less and less and we would try to cycle through the new generations that are coming up,\u201d Bochenek said. \u201cBut in light of what is happening with gen Z and later millennials not drinking alcohol as much, it\u2019s made us really lean into the gen X crowds.\u201d<\/p>\n<p class=\"dcr-1s160rg\">That includes hosting a Talking Heads tribute band and \u201cMega 80s: The Ultimate Retro Party!\u201d<\/p>\n<p class=\"dcr-1s160rg\">His alcohol sales have decreased about 25% since 2019, Bochenek said.<\/p>\n<p class=\"dcr-1s160rg\">\u201cI don\u2019t think it\u2019s a bad thing that [younger adults] are not drinking. I just think that for our business model and for others like us, it\u2019s really difficult to maintain that same level of operation when you don\u2019t have the income to support it,\u201d said Bochenek.<\/p>\n<p class=\"dcr-1s160rg\">Still, he is cognizant of the fact that as gen X ages, they will be less likely to attend concerts. To reach the younger crowd, he is increasing his non-alcoholic beverage options.<\/p>\n<p class=\"dcr-1s160rg\">Jernigan does not accept that the viability of such bars depends on gen X drinking. He pointed out that mocktails can create significant profit because they cost less than cocktails, but bar owners often price them similarly.<\/p>\n<p class=\"dcr-1s160rg\">He likens the concerns about bars closing due to gen Z\u2019s lower consumption to the fears that arose around smoking bans. And yet, there is little evidence that the restrictions forced bars and restaurants to close.<\/p>\n<p class=\"dcr-1s160rg\">\u201cThere are lots of ways around this,\u201d Jernigan said. \u201cAnd frankly, the industries are going to have to get used to it because the trend is downward.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Alcohol consumption has decreased across the United States in recent years, particularly among adults under age 40, but&hellip;\n","protected":false},"author":2,"featured_media":861704,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[97],"class_list":["post-861703","post","type-post","status-publish","format-standard","has-post-thumbnail","category-health","tag-health"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/861703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=861703"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/861703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/861704"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=861703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=861703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=861703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}