{"id":864537,"date":"2026-09-29T09:18:10","date_gmt":"2026-09-29T09:18:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/864537\/"},"modified":"2026-09-29T09:18:10","modified_gmt":"2026-09-29T09:18:10","slug":"how-an-obscure-government-code-unlocks-opportunity-for-businesses-the-indicator-from-planet-money-npr","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/864537\/","title":{"rendered":"How an obscure government code unlocks opportunity for businesses : The Indicator from Planet Money : NPR"},"content":{"rendered":"<p>            <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/09\/1790673490_884_.jpeg\" data-template=\"https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/3377x1900+0+0\/resize\/{width}\/quality\/{quality}\/format\/{format}\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2F3f%2F2f%2F3e2c85c24fe6973eb3596f5a6c85%2F1739c7e1-ea6f-4f57-a4a2-34872a9e095a.jpg\" class=\"img\" alt=\"WIDE CROP\" fetchpriority=\"high\"\/><\/p>\n<p>        Spencer Platt\/Getty Images<\/p>\n<p>What rhymes with &#8220;snakes&#8221; and helps the government classify economic activity? NAICS \u2014 or the North American Industry Classification System. These codes categorize every industry from artificial turf installation to zucchini farming. But they\u2019re not exactly easy to get. Today we look at one business\u2019 quest for a NAICS code and what makes them so valuable.\u00a0<\/p>\n<p>Fact checking by Leyla Doss.\u00a0<\/p>\n<p>Your Next Listen\u00a0<br \/>\u2014 <a href=\"https:\/\/www.npr.org\/2023\/10\/12\/1197955810\/the-indicator-from-planet-money-consumer-sentiment-survey\" target=\"_blank\" rel=\"nofollow noopener\">How to take the temperature of the US consumer<\/a>\u00a0<\/p>\n<p>Connect with The Indicator\u00a0<br \/>\u2014 Sign up for <a href=\"https:\/\/npr.org\/indicatornewsletter\" target=\"_blank\" rel=\"nofollow noopener\">The Indicator\u2019s weekly newsletter<\/a>!\u00a0<br \/>\u2014 Buy the <a href=\"https:\/\/lnk.to\/i3AukBdDWE\" target=\"_blank\" rel=\"nofollow noopener\">Planet Money book<\/a>\u00a0<br \/>\u2014 Find our <a href=\"https:\/\/linktr.ee\/indicator_npr\" target=\"_blank\" rel=\"nofollow noopener\">socials, YouTube and more<\/a>!\u00a0<br \/>\u2014 For sponsor-free episodes, <a href=\"https:\/\/plus.npr.org\/\" target=\"_blank\" rel=\"nofollow noopener\">subscribe to NPR+<\/a>\u00a0<\/p>\n<p>Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show\u2019s perks include sponsor-free listening. Learn more at <a href=\"http:\/\/plus.npr.org\" target=\"_blank\" rel=\"nofollow noopener\">plus.npr.org<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Spencer Platt\/Getty Images What rhymes with &#8220;snakes&#8221; and helps the government classify economic activity? NAICS \u2014 or the&hellip;\n","protected":false},"author":2,"featured_media":864538,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[28,101],"class_list":["post-864537","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-business","tag-economy"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/864537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=864537"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/864537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/864538"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=864537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=864537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=864537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}