{"id":864947,"date":"2026-09-29T17:32:10","date_gmt":"2026-09-29T17:32:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/864947\/"},"modified":"2026-09-29T17:32:10","modified_gmt":"2026-09-29T17:32:10","slug":"pga-tour-hires-ryan-holcomb-to-lead-original-content","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/864947\/","title":{"rendered":"PGA Tour Hires Ryan Holcomb to Lead Original Content"},"content":{"rendered":"<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe <a href=\"https:\/\/www.hollywoodreporter.com\/t\/pga-tour\/\" id=\"auto-tag_pga-tour_1\" data-tag=\"pga-tour\" rel=\"nofollow noopener\" target=\"_blank\">PGA Tour<\/a> is pushing further into entertainment, bringing on Ryan Holcomb to serve as the golf organizer\u2019s senior VP and head of original content.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tHolcomb was most recently head of development at Box to Box Films, the studio behind shows like Formula 1: Drive to Survive and Faceoff: Inside the NHL, and previously worked in content at World Surf League, Excel <a href=\"https:\/\/www.hollywoodreporter.com\/t\/sports\/\" id=\"auto-tag_sports_1\" data-tag=\"sports\" rel=\"nofollow noopener\" target=\"_blank\">Sports<\/a> Management, STX Entertainment and Lionsgate.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tAt the PGA Tour he will be tasked with helping to develop and drive the Tour\u2019s content beyond the live competitions, including through its PGA Tour Studios content team. Holcomb will report to Luis Goicouria, executive VP &amp; GM of PGA Tour Studios.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tHolcomb joins the Tour as it leans farther into media, both on and off the course. PGA Tour CEO Brian Rolapp, who previously led the NFL\u2019s media business, is <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/inside-pga-tour-media-overhaul-tv-rights-1236631918\/\" rel=\"nofollow noopener\" target=\"_blank\">overhauling the structure of the Tour\u2019s events <\/a>with future media deals in mind. Rolapp\u2019s media background has been useful as the Tour seeks new ways to engage with fans through premium programming.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tAt the same time, there is a growing awareness that other forms of content are needed to help grow fandom around the sport. That\u2019s where PGA Tour Studios and its original content come into focus, with originals and co-productions like Full Swing, Chasing Sunday, and Truth or Putt.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tPGA Tour Studios sits within the Tour\u2019s enterprise operations division, led by president Andy Weitz, alongside marketing, technology, investor relations and board administration.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cThe PGA Tour provides an unmatched opportunity to tell stories that deepen the connection between fans and players, while highlighting the incredible competition that defines this sport,\u201d said Holcomb in a statement. \u201cI\u2019m excited to help build on that foundation by developing original content that showcases the personalities, competition and culture of golf in new and compelling ways, reaching audiences wherever they engage with sports and entertainment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The PGA Tour is pushing further into entertainment, bringing on Ryan Holcomb to serve as the golf organizer\u2019s&hellip;\n","protected":false},"author":2,"featured_media":864948,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[427,3332,99],"class_list":["post-864947","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-golf","tag-pga-tour","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/864947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=864947"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/864947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/864948"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=864947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=864947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=864947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}