{"id":864957,"date":"2026-09-29T17:46:17","date_gmt":"2026-09-29T17:46:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/864957\/"},"modified":"2026-09-29T17:46:17","modified_gmt":"2026-09-29T17:46:17","slug":"what-spurs-fans-should-know-about-ticket-resale-and-dynamic-pricing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/864957\/","title":{"rendered":"What Spurs fans should know about ticket resale and dynamic pricing"},"content":{"rendered":"

SAN ANTONIO \u2013 If you are trying to score seats for a San Antonio Spurs game, you may notice changes in the ticket-resale market.<\/p>\n

The Spurs are monitoring brokers, individuals and season-ticket holders who are buying and hoarding tickets primarily to resell them for large profits, said Tim Sailer, the team\u2019s senior vice president of business development, membership and ticket operations.<\/p>\n

\u201cIn the professional sporting industry, but even college athletics, you get some people that buy season tickets for the wrong reason,\u201d Sailer said. \u201cThey buy them to resell them for a profit.\u201d<\/p>\n

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The team said its goal is to make games more accessible to Spurs fans, and to avoid fans being scammed out of tickets that have been promoted or purchased on third-party sites. <\/p>\n

Sailer said the monitoring effort began about a year and a half ago \u2014 well before the playoffs \u2014 but received more attention as postseason demand increased.<\/p>\n

\u201cWe\u2019ve just been monitoring that process,\u201d Sailer said. \u201cPlayoffs obviously put a larger spotlight on it.\u201d<\/p>\n

The Spurs also adjusted how tickets are sold, focusing more on partial plans instead of full-season packages.<\/p>\n

\u201cWe focused a little bit more on partial plans, less full season, so that we could have more people in the community that could be a part of this,\u201d Sailer said. \u201cThe demand is the highest it\u2019s ever been, which is remarkable.\u201d<\/p>\n

The team is also relying on dynamic pricing, meaning ticket prices can change based on several factors, including the opponent, the day of the week, the time of year and whether high-profile players are expected to play.<\/p>\n

The Spurs compared the system to the way airline and hotel prices fluctuate.<\/p>\n

\u201cDifferent opponents, different days of the week, different times of the year dictate the value proposition and what those prices are,\u201d Sailer said.<\/p>\n

That means a weekend game against a popular or star-studded opponent could cost more than a weekday matchup. Prices may shift throughout the season as demand changes.<\/p>\n

Group sales are another major part of the team\u2019s strategy for filling Frost Bank Center with fans from the San Antonio area.<\/p>\n

\u201cWe\u2019ve maintained one of the best group sales programs in the league,\u201d Sailer said. \u201cI think this past year we finished second in the league in group tickets, which means that puts us right in the center of the community.\u201d<\/p>\n

Sailer said group tickets account for about 20% of the arena\u2019s capacity each night. Many of those packages include a theme, food or hospitality experience.<\/p>\n

\u201cWithin our group sales program, every night roughly 20% of the building is group tickets,\u201d he said. \u201cMost all of those have some sort of a theme or a food or hospitality package.\u201d<\/p>\n

The Spurs hope the combination of monitoring ticket resales, offering more partial plans, adjusting prices and expanding group sales will help keep more seats in the hands of local fans.<\/p>\n

Spurs\"\"<\/p>\n

More Stories Like This In Our Email Newsletter<\/p>\n

Copyright 2026 by KSAT – All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"SAN ANTONIO \u2013 If you are trying to score seats for a San Antonio Spurs game, you may…\n","protected":false},"author":2,"featured_media":864958,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[145182,355,2116,99,17654],"class_list":["post-864957","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-frost-bank-center","tag-nba","tag-san-antonio-spurs","tag-sports","tag-spurs"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/864957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=864957"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/864957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/864958"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=864957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=864957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=864957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}