{"id":874717,"date":"2026-10-08T04:06:15","date_gmt":"2026-10-08T04:06:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/874717\/"},"modified":"2026-10-08T04:06:15","modified_gmt":"2026-10-08T04:06:15","slug":"rhone-expands-nba-licensed-collection-with-first-womens-apparel-line","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/874717\/","title":{"rendered":"Rhone Expands NBA Licensed Collection with First Women’s Apparel Line"},"content":{"rendered":"

\n\tRhone<\/a> continues to heighten its focus on women<\/a> and now the brand is creating its first licensed NBA<\/a> apparel for females.<\/p>\n

\n\tThe brand has had a deal with the league since 2024 but this is the first time it\u2019s produced a collection specifically designed for women<\/a>.<\/p>\n

\n\tOn Thursday, Rhone<\/a> will drop seven men\u2019s, women<\/a>\u2019s and unisex styles offering logos for all 30 teams.<\/p>\n

\n\tThe women\u2019s offering will include a DreamGlow polo sweater; a DreamGlow crewneck, and a DreamGlow track half-zip. For the guys, there will be a Long Game vest, a Commuter V-neck sweater and a Founders Golf quarter-zip. There will also be a Commuter shirt slim.<\/p>\n

\n\tPrices range from $128 to $158 and the collection will be sold on the Rhone site and select Rhone retail locations.<\/p>\n

\n\tThe launch comes just ahead of Rhone\u2019s Adult Recess activation at Hudson Yards in New York on Oct. 14. As part of its 12 Pursuits<\/a>, a monthly initiative focused on mental health, the brand will host Play, a one-day transformation of Hudson Yards\u2019 Public Square and Gardens into an adult playground with a basketball court, pickup basketball, special appearances, a live DJ and giveaways.<\/p>\n

\n\tThe event is free but registration is encouraged.<\/p>\n

\n\tRhone launched 12 Pursuits in January to encourage its customers to add movement and mindfulness into their lives.<\/p>\n

\n\tIn 2024, the brand partnered with NBA<\/a> All-Star Kevin Love of the Miami Heat on a campaign designed to raise awareness of both mental and physical well-being.<\/p>\n

\n\tSince its founding 12 years ago, Rhone has worked to destigmatize mental health issues. The company was founded by brothers Nate and Ben Checketts as a men\u2019s activewear brand. It has since expanded into a full lifestyle collection for men and women.<\/p>\n","protected":false},"excerpt":{"rendered":"Rhone continues to heighten its focus on women and now the brand is creating its first licensed NBA…\n","protected":false},"author":2,"featured_media":874718,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[355,368185,99,1764],"class_list":["post-874717","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-nba","tag-rhone","tag-sports","tag-women"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/874717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=874717"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/874717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/874718"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=874717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=874717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=874717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}