{"id":876548,"date":"2026-10-09T17:32:11","date_gmt":"2026-10-09T17:32:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/876548\/"},"modified":"2026-10-09T17:32:11","modified_gmt":"2026-10-09T17:32:11","slug":"jess-smith-golden-state-valkyries-lead-wnba-in-sponsorship-revenue","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/876548\/","title":{"rendered":"Jess Smith: Golden State Valkyries lead WNBA in sponsorship revenue"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">Valkyries President Jess Smith said that the team leads both the WNBA and \u201cwomen\u2019s sports at large\u201d in sponsorship revenue in just the franchise\u2019s second season, according to Sam Bradley of DIGIDAY. Smith did not share any figures, but noted that year-on-year, the Valkyries \u201cgrew partnership revenue 30% between regular seasons.\u201d The team recently announced a partnership with Athleta to be the Valkyries\u2019 official off-court apparel sponsor. On exclusivity, Smith said \u201ccategories are endless.\u201d Smith: \u201cFinance can be six categories. Non-traditional categories are flooding into women\u2019s sports. \u2026 We\u2019re seeing interest from \u2018non-traditional\u2019 categories starting to rise. There\u2019s always a balance; if you\u2019re going to own a category, that does come with a cost\u201d (<a href=\"https:\/\/digiday.com\/marketing\/mission-and-capital-can-coexist-golden-state-valkyries-jess-smith-on-pitch-to-sponsors\/\" target=\"_blank\" rel=\"nofollow noopener\">DIGIDAY, 10\/9<\/a>).<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">TURN IT UP: In S.F., Shayna Rubin wrote the volume at Chase Center on Wednesday was \u201chigh all night\u201d during the team\u2019s playoff win against the Aces. Golden State now leads the series 2-0, needing one more to clinch a spot in the WNBA Finals. With the top-seeded Lynx eliminated in Round 1, the No. 2 seed Valkyries \u201chave home-court advantage for as long as this run will take them.\u201d Rubin: \u201cThe crowd makes that advantage real.\u201d The Valkyries \u201cfeed off the violet-clad, flashy and raucous crowd,\u201d which sold out for a 49th straight game, dating back to last season\u202f&#8211; \u201cevery home game in the franchise\u2019s existence.\u201d The team has won every postseason game at Chase Center so far (4-0). If the Valkyries win every home game, the \u201ctitle is theirs.\u201d And their home-court advantage is \u201cstrong enough that it\u2019s increasingly hard to imagine them losing at Ballhalla\u201d (<a href=\"https:\/\/www.sfchronicle.com\/sports\/article\/valkyries-lean-balhalla-effect-janelle-salaun-22468733.php\" target=\"_blank\" rel=\"nofollow noopener\">S.F. CHRONICLE, 10\/8<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"Valkyries President Jess Smith said that the team leads both the WNBA and \u201cwomen\u2019s sports at large\u201d in&hellip;\n","protected":false},"author":2,"featured_media":876549,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[402,99,434,1765],"class_list":["post-876548","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-basketball","tag-sports","tag-wnba","tag-womens-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/876548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=876548"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/876548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/876549"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=876548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=876548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=876548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}