{"id":876942,"date":"2026-10-10T01:34:10","date_gmt":"2026-10-10T01:34:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/876942\/"},"modified":"2026-10-10T01:34:10","modified_gmt":"2026-10-10T01:34:10","slug":"byu-athletics-pv3-enterprises-announce-partnership-for-byu-football-deseret-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/876942\/","title":{"rendered":"BYU Athletics, PV3 Enterprises announce partnership for BYU Football \u2013 Deseret News"},"content":{"rendered":"

In what the school is calling \u201cthe largest philanthropic commitment in the history of BYU Athletics,\u201d Brigham Young University announced Friday<\/a> that it has entered into a partnership with Utah-based PV3 Enterprises<\/a> that will bring a \u201csubstantial investment in football facilities\u201d as well as NIL deals for \u201cmore than 40\u2033 current BYU student-athletes.<\/p>\n

As part of the deal, the playing surface at LaVell Edwards Stadium will formally be called PV3 Field. Additionally, BYU athletes will have access to mentoring and business partnerships, as well as endorsement opportunities with PV3\u2019s portfolio of businesses.<\/p>\n

PV3 markets itself as \u201cA hands-on investment firm focused on building and scaling exceptional, performance-driven businesses designed to endure.\u201d Its business principles are inspired by Proverbs 3 in the Bible \u2014 including trust, wisdom and humility, stewardship and generosity and kindness \u2014 \u201cto create a lasting positive impact on the world.\u201d<\/p>\n

The company\u2019s principals, Mark Hancock and Jason Murray, are leading out on the deal with BYU.<\/p>\n

\u201cWe are really grateful for the PV3 team and the level of commitment that they\u2019ve shown to BYU Football,\u201d Cougars football coach Kalani Sitake said in a statement. \u201cMark and Jason and their team are about providing a transformational opportunity to our players, not just transactional deals, and doing things the right way. <\/p>\n

\u201cWe want to give our players every opportunity to succeed while they\u2019re here and into their futures, and PV3 is really helping us accomplish that.\u201d<\/p>\n

Hancock, who graduated from BYU with a bachelor\u2019s degree in 1999 and an MBA in 2001, said in a statement, \u201cWe believe deeply in the mission of BYU and the impact its football program has on young men, the university and Cougar fans around the world. This partnership reflects our long-term commitment to helping BYU football succeed, not just today, but for generations to come.\u201d<\/p>\n

Added Murray in a statement: \u201cThis partnership is about far more than a financial contribution. We\u2019re bringing the full strength of the PV3 platform by connecting student-athletes with meaningful business opportunities across our portfolio and creating relationships that can continue long after their playing careers are over.\u201d<\/p>\n

\"BYUBYU players wait for the snap during opening day of fall camp Wednesday, Aug. 5, 2026, in Provo. | Jaren Wilkey\/BYU <\/p>\n","protected":false},"excerpt":{"rendered":"In what the school is calling \u201cthe largest philanthropic commitment in the history of BYU Athletics,\u201d Brigham Young…\n","protected":false},"author":2,"featured_media":876943,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[399,398,396,397,8793,99],"class_list":["post-876942","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ncaa-football","tag-football","tag-ncaa","tag-ncaa-football","tag-ncaafootball","tag-news-feed-national","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/876942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=876942"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/876942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/876943"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=876942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=876942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=876942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}