{"id":877072,"date":"2026-10-10T04:22:10","date_gmt":"2026-10-10T04:22:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/877072\/"},"modified":"2026-10-10T04:22:10","modified_gmt":"2026-10-10T04:22:10","slug":"utah-based-crumbl-closes-dozens-of-locations-as-inflationary-pressure-takes-a-bite-out-of-sales","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/877072\/","title":{"rendered":"Utah-based Crumbl closes dozens of locations as inflationary pressure takes a bite out of sales"},"content":{"rendered":"

SALT LAKE CITY \u2014 Utah-based Crumbl is closing dozens of stores and laying off employees at the company’s headquarters after a bad batch of sales reports.<\/p>\n

The cookie company’s sales in August were 70% lower this year than two years ago, according to Restaurant Business<\/a>. Fifty-seven locations are shutting down as a result. There are also reported layoffs at Crumbl’s headquarters in Lindon.<\/p>\n

Zions Bank senior economist Robert Spendlove believes Crumbl’s downturn may be because people are cutting back on spending and buying fewer items that they see as a luxury.<\/p>\n

“People just don’t feel great about the economy,” Spendlove said. “And a big reason for that is they’re facing constant pressure of rising prices and higher inflation.”<\/p>\n

One of the problems is that Crumbl has recently integrated dirty sodas, which ended up being a costly endeavor. Spendlove said in this type of economy, companies should focus on core competencies instead of trying out new ideas.<\/p>\n

“Once consumers start to pull back, those less-tested or untested ideas can be kind of exposed,” Spendlove said.<\/p>\n

Crumbl CEO Jason McGowan reportedly told franchise owners that he takes responsibility for the downturn.<\/p>\n

“I’m the CEO and the buck stops with me. It’s my fault where we are today,” McGowan said, according to Restaurant Business.<\/p>\n

Despite the closures, Crumbl still has about 1,000 locations across the country.<\/p>\n","protected":false},"excerpt":{"rendered":"SALT LAKE CITY \u2014 Utah-based Crumbl is closing dozens of stores and laying off employees at the company’s…\n","protected":false},"author":2,"featured_media":877073,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[28,1302,3811,3812,134,3729,3,3813,3814,99,1505,2987,3324,2986],"class_list":["post-877072","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-cars","tag-classifieds","tag-homes","tag-jobs","tag-local","tag-news","tag-radio","tag-salt-lake","tag-sports","tag-television","tag-traffic","tag-utah","tag-weather"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/877072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=877072"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/877072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/877073"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=877072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=877072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=877072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}