{"id":879014,"date":"2026-10-11T22:40:17","date_gmt":"2026-10-11T22:40:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/879014\/"},"modified":"2026-10-11T22:40:17","modified_gmt":"2026-10-11T22:40:17","slug":"apple-planning-huge-iphone-duo-demo-experiences-at-select-retail-stores-report","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/879014\/","title":{"rendered":"Apple planning huge iPhone Duo demo experiences at select retail stores: report"},"content":{"rendered":"

\t\"Craig<\/p>\n

iPhone Duo is just about two weeks away from releasing, and according to Bloomberg\u2019s Mark Gurman<\/a>, Apple has big retail plans ahead for its first foldable iPhone, to make sure every customer gets to see it to the fullest.<\/p>\n

Apple is gearing up for a major launch with the iPhone Duo, which should be no surprise. What is a surprise though, is the amount of attention Apple is putting into making sure this launch goes as smoothly as possible.<\/p>\n

In the newsletter<\/a>, Gurman reports that the company is planning to have over a hundred demo units at some of its biggest stores:<\/p>\n

The company is preparing a major retail push, with a huge number of demo units at its flagship stores. The Fifth Avenue location in New York City is expected to have more than 150 units across hands-on demo stations and in-store fixtures. The Apple Park Visitor Center at the company\u2019s home base, meanwhile, will have nearly 100. Other locations, including Michigan Avenue in Chicago, the Grove in Los Angeles and the Upper West Side in Manhattan, will each have roughly 30 to 40 units.<\/p>\n

Some of its smaller stores will only have around 20 units, which still seems bigger than usual, given the fact that there are only two colors. Given how hard it\u2019ll be to buy a Duo at launch, allowing a lot of hands-on demos at once seems sensible.<\/p>\n

iPhone Duo demo fixtures<\/p>\n

Beyond the number of demo units, the company has also designed a new MagSafe stand that can hold an unfolded iPhone Duo, alongside two \u201cstandard\u201d iPhones (likely iPhone 18 Pro and iPhone 18 Pro Max.) There\u2019ll also be iPhone Duo demo units without a security tether \u201calong the sides of stores,\u201d so users can demo StandBy mode and other features.<\/p>\n

Lastly, the company is planning a new fixture for some Apple Stores that showcase the iPhone Duo opening and closing, so it\u2019s \u201cimpossible to miss\u201d when you walk into an Apple Store.<\/p>\n

All in all, iPhone Duo will become the forefront of Apple Stores after its launch on October 23rd. It\u2019ll be hard to get, so if you\u2019re interested in owning one \u2013 make sure you\u2019re geared up to preorder it on October 16th.<\/p>\n

My favorite Apple accessory recommendations:<\/p>\n

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