NEW YORK \u2013 The National Basketball Association (NBA) and the Women\u2019s National Basketball Association (WNBA) today announced a new responsible gaming campaign in collaboration with the National Council on Problem Gambling (NCPG).\u00a0 Launching during the 2026-27 NBA season, the campaign will educate fans, particularly young adults, about the risks associated with sports betting and prediction markets.\u00a0 The campaign will feature a new spot that will run across social and linear platforms through NBA- and WNBA-owned and partner channels.<\/p>\n
Whether placing a sports bet or trading on a prediction market, both activities can put fans at meaningful risk when not done responsibly.\u00a0 When participation becomes difficult to control, the impact can extend beyond finances to mental well-being and relationships with family and friends.\u00a0 The campaign will also emphasize that no matter how much a fan thinks they know about sports, their money is at risk, and these activities should only be for entertainment, not an effort to generate income.<\/p>\n
The National Council on Problem Gambling (NCPG) is the nation\u2019s leading nonprofit organization dedicated to preventing and reducing the harms associated with problem gambling.\u00a0 Through prevention, education, advocacy, research and support resources, NCPG works to increase awareness, inform decision-making and connect those seeking help for a gambling problem with appropriate resources.<\/p>\n
The campaign will encourage fans who choose to participate to understand the risks, set limits on the time and money they spend, avoid risking money they cannot afford to lose and seek support if their participation becomes difficult to manage.\u00a0 Working with the NCPG, the NBA and WNBA will direct fans to responsible gaming education and resources for recognizing problems and seeking help.<\/p>\n
\u201cAs the ways people engage with sports continue to evolve, it is important that fans understand the risks associated with putting money on sports outcomes,\u201d said Scott Kaufman-Ross, NBA Head of Media Distribution and Partnerships.\u00a0 \u201cThrough this campaign, we want to help fans make informed decisions, understand the risk and, if they choose to bet, trade or anything similar, that they do so responsibly.\u201d<\/p>\n
\u201cHelping our fans make informed decisions is central to this effort,\u201d said Colie Edison, WNBA Chief Growth Officer.\u00a0 \u201cBy bringing this campaign to WNBA audiences, we can reach more fans with practical guidance on understanding financial risk, setting limits and recognizing when and where to find support.\u201d<\/p>\n
\u201cAwareness is an important first step in preventing gambling-related harm,\u201d said Derek Longmeier, President of the NCPG Board of Directors.\u00a0 \u201cWe\u2019re proud to support a campaign that brings greater visibility to the risks of sports betting and prediction markets and puts education at the forefront, helping fans better understand the potential for harm and the resources available to those who may need help.\u201d<\/p>\n
The initiative builds on the NBA\u2019s ongoing responsible gaming education efforts with the NCPG and extends the campaign\u2019s reach to WNBA fans. Additional details, including the campaign\u2019s creative and debut timing, will be announced at a later date.<\/p>\n
Fans can visit ResponsiblePlay.org for responsible gaming information and resources. Anyone concerned about their own gambling or that of a loved one can call or text the National Problem Gambling Helpline at 1-800-MY-RESET for free, confidential support, available 24\/7.<\/p>\n","protected":false},"excerpt":{"rendered":"NEW YORK \u2013 The National Basketball Association (NBA) and the Women\u2019s National Basketball Association (WNBA) today announced a…\n","protected":false},"author":2,"featured_media":881659,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[370248,99,434],"class_list":["post-881658","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-nba-responsible-gaming","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/881658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=881658"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/881658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/881659"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=881658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=881658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=881658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}