{"id":882194,"date":"2026-10-14T16:46:08","date_gmt":"2026-10-14T16:46:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/882194\/"},"modified":"2026-10-14T16:46:08","modified_gmt":"2026-10-14T16:46:08","slug":"steve-odonnell-media-mix-key-to-nascars-audience-growth","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/882194\/","title":{"rendered":"Steve O\u2019Donnell: Media mix key to NASCAR\u2019s audience growth"},"content":{"rendered":"<p class=\"c-paragraph sections-media \">NASCAR CEO Steve O\u2019Donnell said bringing <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/10\/07\/david-berson-formally-named-skydance-chairglobal-sports-group\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/10\/07\/david-berson-formally-named-skydance-chairglobal-sports-group\/\">TNT Sports and CBS Sports<\/a> together under Skydance has the potential to provide \u201cnew exposure\u201d for the series. O\u2019Donnell, appearing on CNBC\u2019s \u201cSquawk Box\u201d on Tuesday, noted it has been important to \u201cexpose the sport to new audiences,\u201d adding Fox has been a \u201cterrific partner\u201d and Amazon has brought in a \u201cyounger fan base.\u201d With those media partners, along with Versant, there are a \u201clot of different areas where people can learn the sport.\u201d He also noted the second-tier series, the O\u2019Reilly Auto Parts Series, is on The CW. O\u2019Donnell said he spoke with Skydance Chair &amp; CEO David Ellison about the future of media rights, with Ellison noting the \u201cbarbell approach where you\u2019ve got streaming, cable, network.\u201d O\u2019Donnell said that is a \u201creally good place for us to be to expose the sport\u201d in the short term. He added, \u201cLonger term, we\u2019ll see where it goes.\u201d O\u2019Donnell said he does not believe the racing governing body wants to \u201cgo all streaming right away, but we want to make sure that we\u2019re in front of as many eyeballs as possible.\u201d O\u2019Donnell: \u201cThat\u2019s not just our current partners, but [we\u2019ve] got to be on YouTube, got to be in places that younger fans may be tuning in or people are being exposed to the sport\u201d (\u201cSquawk Box,\u201d CNBC, 10\/13).<\/p>\n","protected":false},"excerpt":{"rendered":"NASCAR CEO Steve O\u2019Donnell said bringing TNT Sports and CBS Sports together under Skydance has the potential to&hellip;\n","protected":false},"author":2,"featured_media":882195,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[88,6814,425,99],"class_list":["post-882194","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-entertainment","tag-motorsports","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/882194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=882194"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/882194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/882195"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=882194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=882194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=882194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}