{"id":883666,"date":"2026-10-15T22:36:12","date_gmt":"2026-10-15T22:36:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/883666\/"},"modified":"2026-10-15T22:36:12","modified_gmt":"2026-10-15T22:36:12","slug":"nba-wnba-launch-responsible-gambling-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/883666\/","title":{"rendered":"NBA, WNBA Launch Responsible Gambling Campaign"},"content":{"rendered":"<p>The National Basketball Association (NBA) and the Women\u2019s National Basketball Association (<a href=\"https:\/\/www.casino.org\/news\/vegas-betting-report-wnba-betting-handle-up-10-percent\/\" rel=\"nofollow noopener\" target=\"_blank\">WNBA<\/a>) are rolling out a new\u00a0responsible-gaming messaging campaign with the National Council on Problem Gambling (NCPG) ahead of the NBA season\u2019s start on Oct. 20.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/10\/Luka-Doncic-Lakers.jpg\" alt=\"\" class=\"wp-image-402005\"  \/>Luka Doncic of the Los Angeles Lakers dribbles the ball against the Sacramento Kings in a preseason game at Crypto.com Arena on Oct. 8 Los Angeles. (Image: Luke Hales\/Getty Images)<\/p>\n<p>The campaign will aim to educate fans about the risks of sports betting and prediction markets.<\/p>\n<p>Campaign Targets Betting Risks<\/p>\n<p>\u201cAs the ways people engage with sports continue to evolve, it is important that fans understand the risks associated with putting money on sports outcomes,\u201d said Scott Kaufman-Ross, NBA head of media distribution and partnerships.\u00a0<\/p>\n<p>\u201cThrough this campaign, we want to help fans make informed decisions, understand the risk and, if they choose to bet, trade or anything similar, that they do so responsibly.\u201d<\/p>\n<p>The campaign will feature a new spot that will run across social and linear platforms through NBA- and WNBA-owned and partner channels.<\/p>\n<p>Betting Should Remain Entertainment<\/p>\n<p>The underlying message will emphasize that regardless of how much someone knows about sports, betting should be viewed strictly as entertainment, not as a way to generate income.<\/p>\n<p>Fans will be encouraged to set limits on the time and money they spend, avoid risking money they cannot afford to lose, and seek support if their gambling becomes difficult to manage.<\/p>\n<p>NCPG Brings Gambling Expertise<\/p>\n<p>The Washington, DC-based NCPG is a nonprofit organization focused on reducing gambling-related harm through education, research, and advocacy. It receives funding from gambling operators and other industry stakeholders, while maintaining a neutral position on gambling legalization.<\/p>\n<p>\u201cHelping our fans make informed decisions is central to this effort,\u201d said Colie Edison, WNBA chief growth officer.\u00a0<\/p>\n<p>\u201cBy bringing this campaign to WNBA audiences, we can reach more fans with practical guidance on understanding financial risk, setting limits and recognizing when and where to find support.\u201d<\/p>\n<p>Helping Fans Recognize Harm<\/p>\n<p>Working with NCPG, the <a href=\"https:\/\/www.casino.org\/news\/nba-shortlists-three-ownership-groups-for-las-vegas-nba-expansion-report\/\" rel=\"nofollow noopener\" target=\"_blank\">NBA<\/a> and WNBA will direct fans to responsible gaming education and resources to help them recognize problems and seek help.<\/p>\n<p>\u201cAwareness is an important first step in preventing gambling-related harm,\u201d said Derek Longmeier, president of the NCPG Board of Directors.\u00a0<\/p>\n<p>\u201cWe\u2019re proud to support a campaign that brings greater visibility to the risks of sports betting and prediction markets and puts education at the forefront, helping fans better understand the potential for harm and the resources available to those who may need help.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The National Basketball Association (NBA) and the Women\u2019s National Basketball Association (WNBA) are rolling out a new\u00a0responsible-gaming messaging&hellip;\n","protected":false},"author":2,"featured_media":883667,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[355,151302,99,2208,434],"class_list":["post-883666","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-nba","tag-responsible-gambling","tag-sports","tag-sports-betting","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/883666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=883666"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/883666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/883667"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=883666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=883666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=883666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}