{"id":885228,"date":"2026-10-17T06:30:17","date_gmt":"2026-10-17T06:30:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/885228\/"},"modified":"2026-10-17T06:30:17","modified_gmt":"2026-10-17T06:30:17","slug":"tribeca-loft-with-rare-keith-haring-mural-lists-for-25-million","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/885228\/","title":{"rendered":"Tribeca loft with rare Keith Haring mural lists for $25 million"},"content":{"rendered":"

For years, downtown diners ate dinner a few feet from a Keith Haring and had no clue.<\/p>\n

Now that long-buried mural, painted by the pop art icon<\/a> back when he was a broke art student, is the main attraction in a $25 million Tribeca triplex that just landed on the market.<\/p>\n

The 8,000-square-foot maisonette sits inside the American Thread Building at 260 West Broadway, a Renaissance Revival landmark built in 1896. Ian Slater, Michael Koeneke and Eduardo Martinez of Trove Partners at Compass are shopping the seven-bedroom, nine-bathroom spread.<\/p>\n

A long-hidden Keith Haring mural is the star attraction of a $25 million Tribeca triplex that just hit the market at 260 West Broadway. Tim Waltman\/Evan Joseph Photography<\/p>\n

Haring painted the black-and-white work in 1979 as a School of Visual Arts student, when the school used the building\u2019s lower floor as a student gallery. Here is a picture of the mural discovered in the restaurant before it was developed into an apartment. Tim Waltman\/Evan Joseph Photography<\/p>\n

Artist Keith Haring works on the mural \u201cTuttomondo\u201d on the rear wall of the Church of Sant\u2019Antonio in Pisa, in 1989. Getty Images<\/p>\n

There\u2019s just one wrinkle for buyers. The Haring stays put.<\/p>\n

\u201cIt\u2019s a piece of New York City\u2019s art history that can never be recreated or moved,\u201d owner Adam Zoia told The Post.<\/p>\n

Haring made the black-and-white work in 1979, when he was enrolled at the School of Visual Arts and the school ran a student gallery out of the building\u2019s lower floor. He didn\u2019t splurge on supplies. The future art star brushed on a homemade concoction of black shoe polish and alcohol, sending his trademark tangle of lines across two walls, the ceiling and a cast iron column that helps hold up the building.<\/p>\n

\u201cThe Keith Haring mural<\/a> is one of a kind,\u201d Zoia said, adding that \u201cit\u2019s in a corner painted on both walls and even the ceiling, its scale is large, it\u2019s painted in part over a cast iron column and it was painted by Keith before he was famous when he was only 20.\u201d<\/p>\n

Haring used a homemade mix of black shoe polish and alcohol, covering two walls, the ceiling and a structural cast iron column. Tim Waltman\/Evan Joseph Photography<\/p>\n

After SVA left in the early 1980s, the space became a restaurant and the mural disappeared behind sheetrock for decades, which ended up protecting it. Tim Waltman\/Evan Joseph Photography<\/p>\n

The piece very nearly vanished. After SVA cleared out in the early 1980s, the space was turned into a restaurant and the mural was sealed behind sheetrock, where it sat in the dark for decades. That cover turned out to be a lucky break, shielding the fragile work until the unit\u2019s previous owners tore into the walls during a 2007 renovation and found it largely intact. The Keith Haring Foundation later confirmed the unsigned piece as an early Haring.<\/p>\n

Zoia, the CEO of Glocap Tech, snapped up the loft in 2021 and spent two years gutting it. Crews overhauled the HVAC and other guts of the home, laid marble floors, added Venetian plaster and reworked both the main level and the primary closet.<\/p>\n

Protecting the Haring drove the redesign. Zoia built a custom bar in front of part of the mural to keep guests from brushing against it or splashing drinks on it, while the artwork keeps climbing up the wall and over the ceiling behind the bottles.<\/p>\n

It was rediscovered largely intact during a 2007 renovation, and the Keith Haring Foundation later confirmed it as an early Haring work. Tim Waltman\/Evan Joseph Photography<\/p>\n

Listing broker Ian Slater said more of the mural may still be hidden behind the walls, which means a future owner could someday uncover more of it. Tim Waltman\/Evan Joseph Photography<\/p>\n

The living room. Tim Waltman\/Evan Joseph Photography<\/p>\n

The kitchen. Tim Waltman\/Evan Joseph Photography<\/p>\n

So what\u2019s a shoe polish masterpiece worth? Nobody will say. Because it\u2019s painted right onto the building\u2019s columns, beam, ceiling and walls, the mural can\u2019t be pried loose or sold on its own, according to reps for the sellers.<\/p>\n

\u201cYou can put a price on real estate, but it\u2019s nearly impossible to put a value on something this rare,\u201d Slater said. \u201cWhat makes this property so exceptional is that the artwork is inseparable from the home itself, creating a rare opportunity for a buyer to own an irreplaceable work by an artist of such significance.\u201d<\/p>\n

The developer who first spotted the mural told Slater the artwork runs \u201cwell beyond that little area\u201d that was exposed, stretching across much of the wall in the home\u2019s main room. That means whoever buys the place could, in theory, go looking for the rest.<\/p>\n

The rest of the pad isn\u2019t too shabby either.<\/p>\n

The main floor centers on a 45-by-45-foot great room with 28-foot ceilings, three massive arched windows, white oak floors and designer lighting. There\u2019s a chef\u2019s kitchen with doubled-up appliances and room to seat 22 for dinner. A curved, marble-inlaid staircase leads up to two guest suites, the primary suite and a home office walled in curved glass that peers down over the great room.<\/p>\n

The primary suite plays like its own apartment, with a five-piece bath, a powder room and a huge custom closet.<\/p>\n

Keith Haring paints the wall nearby Checkpoint Charlie in West Berlin in 1986. ullstein bild via Getty Images<\/p>\n

The dining room. Tim Waltman\/Evan Joseph Photography<\/p>\n

One of 7 bedrooms. Tim Waltman\/Evan Joseph Photography<\/p>\n

A movie theater Tim Waltman\/Evan Joseph Photography<\/p>\n

Downstairs, a nearly 2,000-square-foot lower level holds three more en-suite bedrooms and a kitchenette, plus a home spa and party zone. Think an eight-seat soundproof screening room, a brick-walled gym, an infrared sauna, a cold plunge and a game room.<\/p>\n

Residents also get a 24-hour doorman, a building gym and a private roof deck. The property, once known as the Wool Exchange Building, was among Tribeca\u2019s earliest luxury condo conversions and joined the National Register of Historic Places in 2005.<\/p>\n

Zoia is selling as he looks to downsize, and he\u2019s clear-eyed about who the next owner really answers to.<\/p>\n

\u201cWhoever owns this home next isn\u2019t just buying a property that includes the trading floor of the American Wool Association,\u201d he said. \u201cThey\u2019re becoming the caretaker of a rare work of art<\/a>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"For years, downtown diners ate dinner a few feet from a Keith Haring and had no clue. Now…\n","protected":false},"author":2,"featured_media":885229,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[1029,228,226,227,229,88,85703,78213,132030,10021,4227,27713,1999,136362,167128,2346,1170,6160,1349,28401],"class_list":["post-885228","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-art","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-design","tag-entertainment","tag-keith-haring","tag-luxe-listings","tag-luxury-development","tag-luxury-real-estate","tag-manhattan","tag-murals","tag-new-york-city","tag-penthouse","tag-penthouses","tag-preservation","tag-real-estate","tag-renovations","tag-residential-real-estate","tag-tribeca"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/885228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=885228"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/885228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/885229"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=885228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=885228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=885228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}