As for the choice of Jenner, Selman said it was because she\u2019s a \u201ccultural powerhouse.\u201d<\/p>\n
\u201cKylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,\u201d he continued. \u201cThat\u2019s the exact same thing that we do. Like, the show is so big, it\u2019s true entertainment, and I think that she is a great catalyst for that. She\u2019s really created her own culture, which\u2014how many people can say that? I think it\u2019s an interesting pairing that we\u2019re giving the fans: we\u2019re giving them what they want with this amazing Fantasy Bra, and we\u2019re going to put it on an unexpected talent who has a massive following and massive cultural impact. I think it\u2019s fun. I think it\u2019s really joyful, and I think it\u2019s fun to celebrate in a different way that people aren\u2019t going to expect.\u201d<\/p>\n
To help make sure the bra was loaded up with an appropriately impressive amount of glittering cabochons, Selman brought on a longtime stalwart of the jewelry trade, Jacob Arabo<\/a> of Jacob & Co.<\/a> \u201cVictoria\u2019s Secret represents confidence, beauty, and the freedom to express yourself,\u201d Arabo said in an interview. \u201cThey built a brand that became part of American culture and changed the way people looked at the lingerie category. That\u2019s what makes American fashion so special. There is this freedom to dream big, take risks, and create something that has never been done before.\u201d<\/p>\n