{"id":888228,"date":"2026-10-19T23:42:27","date_gmt":"2026-10-19T23:42:27","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/888228\/"},"modified":"2026-10-19T23:42:27","modified_gmt":"2026-10-19T23:42:27","slug":"something-shifted-in-the-housing-market-and-sellers-felt-it-first","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/888228\/","title":{"rendered":"Something shifted in the housing market, and sellers felt it first"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">For most of the past decade, sellers named the terms, and buyers scrambled to meet them.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">That arrangement is coming apart, and one of the clearest signs is who now pays to make a buyer&#8217;s loan cheaper. Home sellers gave concessions in 44.7% of U.S. sales in August, the highest share for that month since at least 2020, <a href=\"https:\/\/fortune.com\/2026\/09\/26\/nearly-half-home-sellers-offering-incentives-concessions-buyers-market-redfin\/\" data-ylk=\"slk:according%20to%20Fortune;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;according to Fortune&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">according to Fortune<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Money got more expensive, and buyers felt it fast. With rates climbing well above 7%, a seller who chips in on the loan can actually do more for a buyer&#8217;s budget than a small trim to the asking price.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Also read: <a href=\"https:\/\/www.thestreet.com\/real-estate\/jeff-bezos-has-a-blunt-answer-for-why-housing-is-so-expensive\" data-ylk=\"slk:Jeff%20Bezos%20has%20a%20blunt%20answer%20for%20why%20housing%20is%20so%20expensive;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Jeff Bezos has a blunt answer for why housing is so expensive&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Jeff Bezos has a blunt answer for why housing is so expensive<\/a>  <\/p>\n<p>        Rising rates are handing buyers leverage          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Freddie Mac&#8217;s weekly survey tells the same story. The average 30-year fixed rate held at 7.40% as of Oct. 15, compared with 6.27% a year earlier, <a href=\"https:\/\/www.freddiemac.com\/pmms\" data-ylk=\"slk:Freddie%20Mac%20reported;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Freddie Mac reported&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Freddie Mac reported<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">That gap of more than a full percentage point has reshaped what a typical household can afford, leaving many would-be buyers on the sidelines.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Fewer people are even applying. Mortgage applications dropped in the week ending Oct. 9 as rates pushed higher, and purchase loans fell right along with refinancing. More borrowers have also opted for adjustable-rate loans, pushing that share to its highest since October 2025.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The monthly cost of that climb is easy to see. Senate Banking Committee staff for Sen. Elizabeth Warren (D-Mass.) estimated that a typical buyer now pays about $361 more a month than in late February, <a href=\"https:\/\/www.thestreet.com\/latest-news\/bessent-doubles-down-on-bond-fix-as-mortgage-rates-near-7-5\" data-ylk=\"slk:TheStreet%20reported;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;TheStreet reported&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">TheStreet reported<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Sellers are adjusting their asking prices, too. A record September share of active listings had a price cut in the four weeks ending Sept. 20, <a href=\"https:\/\/www.thestreet.com\/real-estate\/redfin-home-price-cuts-buyers-market\" data-ylk=\"slk:according%20to%20TheStreet;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;according to TheStreet&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">according to TheStreet<\/a>, which reviewed Redfin&#8217;s data.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Denver led the major metros for cuts, while San Francisco, buoyed by wealth from the AI boom, posted the smallest share.  <\/p>\n<p>    <a href=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/1822860cbe10c4eee0b4519e867b1909269d1f1582248c48bc1a326737d0bf2d\/lightyear_networkapi\/resizefit_w960%3Bquality_80%3Bformat_webp\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Fthestreet_881%2F19c10d7b90af9b863daaf60ef1aef883.jpg\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"\" height=\"640\" width=\"960\" class=\"yf-1f8hkhu loader\"\/><\/a> Homebuilders have leaned on these tools for well over a year.10&#8217;000 Hours \/ Getty Images           How a seller-paid buydown actually works          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Here is how it plays out at the closing table. A lump sum goes to the lender up front, and the borrower gets a lower rate in return, sometimes only for the first year or two and sometimes for the life of the loan.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">If the seller writes that check, the buyer&#8217;s payment shrinks, and the buyer never pays for the discount.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">There is a tradeoff buyers should understand before signing. A seller-funded buydown does not lower the agreed purchase price. Compared with a deal struck at a lower price, the buyer walks away with a smaller payment but starts out owing more on the loan.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Redfin counts rate buydowns alongside money for repairs and closing costs when it tracks seller concessions. Roughly 15.8% of homes sold in August came with a price drop in addition to a concession, a record for that month. In other words, a meaningful slice of buyers is now getting help on both fronts.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Experienced sellers are building that help into their math before a sign goes up. New Orleans investor Dominique Gunderson plans each flip around a sale price that already assumes two price cuts and a $10,000 closing-cost concession.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/www.thestreet.com\/real-estate\/homeowners-selling-decision-housing-market-shift\" data-ylk=\"slk:She%20said%20on%20the%20BiggerPockets%20podcast;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;She said on the BiggerPockets podcast&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">She said on the BiggerPockets podcast<\/a> that today&#8217;s buyers have become extremely picky about price and finishes.  <\/p>\n<p>       Builders are setting the bar for everyone else         <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Homebuilders have leaned on these tools for well over a year. In July, more than a third of builders cut prices and nearly two-thirds offered sales incentives to keep transactions moving forward, a measure that has stayed above 60% for 16 straight months, <a href=\"https:\/\/www.thestreet.com\/real-estate\/housing-affordability-2026-builder-incentives\" data-ylk=\"slk:TheStreet%20reported;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;TheStreet reported&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">TheStreet reported<\/a>, citing National Association of Home Builders survey data.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Those deals put real pressure on resale owners nearby. Builder buydowns and closing-cost credits can push the monthly cost of a new home below that of a comparable existing house, and most individual sellers lack the financial margin to match a full builder package.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">More Economy:  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Even generous incentives have not fixed weak demand. Builders sold fewer new homes in the first half of 2026 than in any comparable stretch since 2017, Zillow found, <a href=\"https:\/\/www.thestreet.com\/real-estate\/americans-reject-homebuilders-despite-price-cuts\" data-ylk=\"slk:according%20to%20TheStreet;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;according to TheStreet&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">according to TheStreet<\/a>. Zillow senior economist Orphe Divounguy pointed to higher mortgage rates, softer hiring and sticky inflation as the main drags on household formation.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Agents say buyers have noticed the shift and are pressing their advantage. A Dallas-based Redfin agent said house hunters are asking for every concession they can think of, especially on newly built homes, <a href=\"https:\/\/www.redfin.com\/news\/press-releases\/nearly-half-of-homebuyers-get-concessions-from-sellers-as-most-markets-tip-in-buyers-favor\/\" data-ylk=\"slk:as%20reported%20by%20Redfin;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;as reported by Redfin&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">as reported by Redfin<\/a>. Eight of the 10 metros where concessions are most common sit in the Sun Belt.  <\/p>\n<p>          Relief on rates may be slow to arrive         <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Buyers hoping to simply wait out high rates may be disappointed. Fannie Mae&#8217;s October forecast calls for the 30-year rate to average 7.4% in the fourth quarter of 2026 and 7.5% through 2027, while the Mortgage Bankers Association expects slightly lower readings that still stay above 7%.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">That outlook makes negotiating skill more valuable than timing. Redfin senior economist Asad Khan said the sellers moving homes quickly are getting savvier about <a href=\"https:\/\/www.thestreet.com\/real-estate\/redfin-home-price-cuts-buyers-market\" data-ylk=\"slk:pricing%20right%20from%20day%20one;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;pricing right from day one&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">pricing right from day one<\/a>. Redfin also noted that homes sitting on the market for more than a month may justify offers below asking.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The next big test comes at the Federal Reserve&#8217;s policy meeting on Oct. 27 and 28, which could move Treasury yields and the mortgage quotes tied to them. Until borrowing costs ease, a seller-paid buydown may remain the quickest path to a payment buyers can live with.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/www.thestreet.com\/real-estate\/us-housing-affordability\" data-ylk=\"slk:Related%3A%20Americans%20are%20souring%20on%20the%20economy%20as%20housing%20gets%20harder%20again;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Related: Americans are souring on the economy as housing gets harder again&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Related: Americans are souring on the economy as housing gets harder again<\/a>  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">This story was originally published by <a href=\"https:\/\/www.thestreet.com\/real-estate\/seller-paid-buydown-housing-market-shift\" data-ylk=\"slk:TheStreet;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;TheStreet&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">TheStreet<\/a> on Oct 19, 2026, where it first appeared in the <a href=\"https:\/\/www.thestreet.com\/real-estate\" data-ylk=\"slk:Real%20Estate;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Real Estate&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Real Estate<\/a> section. Add TheStreet as a <a href=\"https:\/\/google.com\/preferences\/source?q=thestreet.com\" data-ylk=\"slk:Preferred%20Source%20by%20clicking%20here.;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Preferred Source by clicking here.&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Preferred Source by clicking here.<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"For most of the past decade, sellers named the terms, and buyers scrambled to meet them. That arrangement&hellip;\n","protected":false},"author":2,"featured_media":888229,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[5097,28,122,101,939,2993,2994,32455,2995,932,32456,20112,147,9323,1170,1666,6480,2996,2997,923,19533,3733,32457],"class_list":["post-888228","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-401k","tag-business","tag-business-news","tag-economy","tag-finance","tag-financial-information","tag-investing","tag-investment-tools","tag-investor","tag-market-news","tag-mortgage","tag-mutual-funds","tag-personal-finance","tag-quote","tag-real-estate","tag-retirement","tag-stock","tag-stock-research","tag-stock-valuation","tag-stocks","tag-suze-orman","tag-tax","tag-track-portfolio"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/888228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=888228"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/888228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/888229"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=888228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=888228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=888228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}