{"id":888870,"date":"2026-10-20T13:34:09","date_gmt":"2026-10-20T13:34:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/888870\/"},"modified":"2026-10-20T13:34:09","modified_gmt":"2026-10-20T13:34:09","slug":"source-prediction-market-ads-not-expected-on-nbcs-nba-openers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/888870\/","title":{"rendered":"Source: Prediction market ads not expected on NBC\u2019s NBA openers"},"content":{"rendered":"<p class=\"c-paragraph sections-betting \">The Kalshi, Polymarket and Novig TV ads that have aired across high-profile MLB postseason games in recent weeks will not find their way onto NBC\u2019s season-opening NBA telecasts on Tuesday, a source told SBJ, indicating that the league will enter the season with the door still closed to deals with prediction market operators.<\/p>\n<p class=\"c-paragraph sections-betting \">Both MLB and the NHL have opened the category, treating operators similar to online sports betting companies. The <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/27\/how-the-nhl-got-comfortable-with-prediction-markets\/\" target=\"_blank\" rel=\"nofollow noopener\">NHL signed sponsor deals with both Kalshi and Polymarket<\/a> at the start of last season. <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/03\/19\/mlb-enters-prediction-market-with-cftc-pact-on-oversight-and-polymarket-sponsorship\/\" target=\"_blank\" rel=\"nofollow noopener\">MLB signed Polymarket<\/a> earlier this year and created an authorized operator designation for other operators that agreed to use official data and allow league input on markets that might be susceptible to manipulation.<\/p>\n<p class=\"c-paragraph sections-betting \">The NFL has not opened to prediction advertising and recently <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/10\/08\/nfl-tells-supreme-court-prediction-markets-are-betting-should-be-state-regulated\/\" target=\"_blank\" rel=\"nofollow noopener\">asked the U.S. Supreme Court to ban sports event contracts<\/a> not regulated by states. <\/p>\n<p class=\"c-paragraph sections-betting \">Last week, the NBA said <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/10\/16\/new-nba-season-brings-a-change-to-rules-and-processes-as-a-crucial-predictions-decision-looms\/?issueId=GQXQMCEHGFDKBJLSI2HLHUG5HE\" target=\"_blank\" rel=\"nofollow noopener\">dialogue with prediction operators continued<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The Kalshi, Polymarket and Novig TV ads that have aired across high-profile MLB postseason games in recent weeks&hellip;\n","protected":false},"author":2,"featured_media":888871,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[402,28,15363,112,355],"class_list":["post-888870","post","type-post","status-publish","format-standard","has-post-thumbnail","category-markets","tag-basketball","tag-business","tag-gambling","tag-markets","tag-nba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/888870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=888870"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/888870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/888871"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=888870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=888870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=888870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}