{"id":889456,"date":"2026-10-21T01:00:14","date_gmt":"2026-10-21T01:00:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/889456\/"},"modified":"2026-10-21T01:00:14","modified_gmt":"2026-10-21T01:00:14","slug":"john-daly-finds-new-long-term-home-for-masters-week","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/889456\/","title":{"rendered":"John Daly Finds New Long-Term Home For Masters Week"},"content":{"rendered":"

\t\t\t\t\"John<\/p>\n

Andrew Dolph \/ USA TODAY NETWORK via Imagn Images<\/p>\n

John Daly reacts to his second chip at the 16th hole during round 2 of the Kaulig Companies PGA Championship, July 10, 2026, at Firestone Country Club in Akron, Ohio.<\/p>\n

For years, legendary golfer\u00a0John Daly\u00a0spent\u00a0Masters\u00a0week posted up in an RV outside of the Hooters restaurant in Augusta selling merchandise and memorabilia.<\/p>\n

Daly started the tradition in 1997, and in 2024 he raked in<\/a> a jaw-dropping $780,000 in 2024 according to ESPN. Sadly, the tradition came to an end when Hooters filed for bankruptcy, and the restaurant was forced to close.<\/p>\n

That led to Daly finding a new location in 2026. The two-time major champion opted instead to park up at the Top Dawg Tavern, which is located right across the street from the previous Hooters location.<\/p>\n

It looks like that won\u2019t become a tradition, however, as Daly has now agreed to a new long-term contract to set up shop at a yet another new location in the years to come.<\/p>\n

First at FOS: John Daly has struck a multiyear, nationwide content and merchandise deal with Topgolf for Masters week after the Augusta Hooters he used to annually spend the tournament at closed.<\/p>\n

Story by @_DavidRumsey \u2b07\ufe0f<\/p>\n

https:\/\/t.co\/3MzLmfCCQe<\/p>\n

\u2014 Front Office Sports (@FOS) October 20, 2026<\/a><\/p>\n

John Daly Will Spend Masters Week At Topgolf In Augusta<\/p>\n

David Rumsey of\u00a0Front Office Sports\u00a0reports that Daly has inked a multi-year contract with Topgolf that will see him operate his merchandise sales from outside their Augusta location.<\/p>\n

Additionally, the deal includes a nationwide content and merchandise partnership with the company.<\/p>\n

Daly has agreed to set up at the Topgolf location in both 2027 and 2028 for The Masters. And according to Rumsey, \u201ctwo signature John Daly cocktails will be added to the menu at 55 Topgolf venues around the country \u2026 The golfer\u2019s Daly Vibe merch brand will also be sold at some Topgolf venues, too.\u201d<\/p>\n

Love him or hate him, there\u2019s arguing that Daly is one of golf\u2019s all-time great characters. And it\u2019s nice to see that a tradition that everyone loves will now continue for the forseeable future.<\/p>\n

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