Apple just revealed a new brand identity for Apple Music, with the expected turn to Liquid Glass. I\u2019m not much of a fan of their new design language in general; this is where I admit that I\u2019m still running MacOS Sequoia and have grumpy things to say about rounded corner radii and text legibility.<\/p>\n
It\u2019s just a trend, it will pass, and at some point I\u2019ll probably cave and upgrade when it starts actually affecting my ability to get work done, or more importantly get security updates. Once I adjust, I\u2019ll stop noticing it, and life will go on.<\/p>\n
As such, I wouldn\u2019t normally find an obvious rebrand like this notable, much less feel like I had much to say about it. But then I happened to catch Apple\u2019s behind-the-scenes video in my YouTube recommendations, and I realized I did have thoughts.<\/p>\n
It\u2019s a short clip, respecting your time at just a little over a minute long if you want to watch for yourself.<\/p>\n<\/p>\n
Let\u2019s get the obvious part out of the way: It\u2019s pretty peak Apple. More than a little pretentious, with all the resources a $5 trillion\u00a0market cap can bring to bear on every problem.<\/p>\n
There\u2019s a design agency (TBWA\/Media Arts Lab), a pop hitmaker music producer (Fred again.. and yes, that\u2019s how you spell it), a whole crewed set with cameras and lighting, and a mineral oil tank equipped with a transducer to effectively transmit audio signals into physical ripples.<\/p>\n