{"id":89108,"date":"2025-08-17T08:24:07","date_gmt":"2025-08-17T08:24:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/89108\/"},"modified":"2025-08-17T08:24:07","modified_gmt":"2025-08-17T08:24:07","slug":"bubba-cunningham-discusses-revenue-sharing-for-unc-athletics","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/89108\/","title":{"rendered":"Bubba Cunningham discusses revenue sharing for UNC athletics"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1nfb3k4i _16w9vov1 _16w9vov0 ls9zuh1\">UNC athletic director Bubba Cunningham made an appearance on the Carolina Insider podcast on Friday. He covered a variety of topics with hosts Jones Angell and Adam Lucas, but one particular conversation got more attention than the rest of the interview: how the athletic department will allocate the roughly $20.5 million dollars Carolina received from the revenue sharing agreement to the various UNC teams.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1nfb3k4i _16w9vov1 _16w9vov0 ls9zuh1\">Cunningham broke down which sports will get a piece of the revenue and how much they will get. UNC football will get roughly $13 million, men\u2019s basketball about $7 million, baseball $250,000 and women\u2019s basketball will also receive $250,000. Cunningham also noted how he came to these numbers; basically, the sports that brought in the most revenue for UNC got the biggest cut of the pot the school has to split among its\u2019 athletes. This equates to football getting a little under 65% of the money, while men\u2019s basketball will get almost 35%.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1nfb3k4i _16w9vov1 _16w9vov0 ls9zuh1\">This is somewhat noteworthy as it deviates from what most of the rest of the country is doing. In general, most schools have been going with a 75\/15\/5\/5 split for football, men\u2019s basketball, baseball and women\u2019s basketball, respectively. Football is the overwhelming breadwinner at most schools; and while it\u2019s still the biggest revenue stream for UNC athletics as well, the numbers are a lot closer in Chapel Hill. It\u2019s also a nod the reality of the way things are at UNC \u2014 men\u2019s basketball has traditionally been the bigger draw nationally, and therefore earns a high percentage of revenue for Carolina than at most other universities. And while this wasn\u2019t stated, I also feel like it was recognition of what many Tar Heel fans already know: the prestige of getting to play at Carolina isn\u2019t solely enough to draw the top talent in the country anymore. You have to have the funds to pay them as well.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1nfb3k4i _16w9vov1 _16w9vov0 ls9zuh1\">Hopefully Hubert Davis and Bill Belichick can use this new revenue split to up recruiting. Indeed, Belichick\u2019s 2026 class is <a href=\"https:\/\/www.espn.com\/college-football\/recruiting\/story\/_\/id\/44574905\/2026-college-football-recruiting-class-rankings-top-teams-schools\" rel=\"nofollow noopener\" target=\"_blank\">already looking strong<\/a>. And UNC women\u2019s basketball coach Courtney Banghart certainly seems to <a href=\"https:\/\/www.tarheelblog.com\/unc-womens-basketball\/46071\/no-1-2026-prospect-kate-harpring-commits-to-the-tar-heels\" rel=\"nofollow noopener\" target=\"_blank\">have figured out<\/a> how to recruit top-tier talent. Here\u2019s hoping the additional dollars and recruits translate into wins for the Heels.<\/p>\n","protected":false},"excerpt":{"rendered":"UNC athletic director Bubba Cunningham made an appearance on the Carolina Insider podcast on Friday. He covered a&hellip;\n","protected":false},"author":2,"featured_media":89109,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[402,398,400,401,99,61097,26976,19440],"class_list":{"0":"post-89108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ncaa-basketball","8":"tag-basketball","9":"tag-ncaa","10":"tag-ncaa-basketball","11":"tag-ncaabasketball","12":"tag-sports","13":"tag-unc-baseball","14":"tag-unc-basketball","15":"tag-unc-football"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/89108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=89108"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/89108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/89109"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=89108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=89108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=89108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}