{"id":896747,"date":"2026-10-27T20:24:13","date_gmt":"2026-10-27T20:24:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/896747\/"},"modified":"2026-10-27T20:24:13","modified_gmt":"2026-10-27T20:24:13","slug":"college-footballs-jerry-jones-texas-tech-booster-cody-campbell-demands-return-on-investment","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/896747\/","title":{"rendered":"College football\u2019s Jerry Jones? Texas Tech booster Cody Campbell demands return on investment"},"content":{"rendered":"\n

If you\u2019re going to take millions from a booster who is helping fund your football team,<\/a> you should expect pushback when you fail to live up to expectations.<\/p>\n

For those who haven\u2019t noticed, we are no longer living in our fathers\u2019 or grandfathers\u2019 era of college athletics,<\/a> when bags of money were dropped off on the back doorstep.<\/p>\n

This page may contain affiliate links to legal sports betting partners. If you sign up or place a wager, FOX News may be compensated. This content was created by a team that works independently from the FOX newsroom.<\/p>\n

The $100 handshakes are still prevalent, but they\u2019re essentially the equivalent of walking into a bar and dropping a dollar into the tip jar.<\/p>\n

TEXAS TECH\u2019S $30 MILLION ROSTER RUNS INTO A BUZZSAW AS CINCINNATI DELIVERS SORSBY REVENGE IN TOP-10 UPSET<\/a><\/p>\n

So when Texas Tech booster, and chairman of the board of regents, Cody Campbell takes to social media to comment on the Red Raiders\u2019 loss to Cincinnati this past weekend, I can assure you he is trying to assure those who critique the program that this type of result isn\u2019t what he’s paying for.<\/p>\n

“There is no excuse or reason to lose a game like this. We have to be better. @TexasTechFB,” Campbell wrote in a post on X.<\/p>\n

That statement was from a man who has poured millions into the Texas Tech<\/a> football team in order to compete for a national championship this season. So, when this “owner” decides to vent his frustration for the world to see, I can promise you he means it.<\/p>\n

\"Cody <\/p>\n

Cody Campbell stands on the field after the Big 12 Championship game between Texas Tech and BYU at AT&T Stadium in Arlington, Texas, on Dec. 6, 2025. (John E. Moore III\/Getty Images)<\/p>\n

Remember the term “return on investment”<\/a> in relation to donors putting their money to use with the only real return is seeing their favorite team hoist a trophy at seasons end?<\/p>\n

This is essentially where Cody Campbell is at when he takes to social media to let it be known that a performance like that is not acceptable for a man who is writing the checks every month.<\/p>\n

That brings us to the current state of college athletics, where the once outside voices who contributed without getting a final say in roster moves outside of helping pay a player’s salary are now influential voices that in some cases speak for the programs they help fund.<\/p>\n

BIG MONEY, BIGGER DISASTER: MINNESOTA EXPOSES MICHIGAN AS WOLVERINES ARE LATEST EXAMPLE OF WASTED NIL FUNDS<\/a><\/p>\n

You think Texas Tech football coach Joey McGuire isn\u2019t having conversations this week with Cody Campbell on piecing together the roster for 2027, or renegotiating deals with current players for a return next season?<\/p>\n

I can assure you those talks have, and will continue, to take place over the next three months.<\/p>\n

And, I promise you they are happening all across the country between high-dollar boosters and football coaches looking for the money needed to secure the next transfer portal addition.<\/p>\n

New era in college athletics means more ‘owners’ like Cody Campbell<\/p>\n

While there is this pressure to hold onto what once was in college athletics, the ‘pureness’ of a sport that was a majority of the time still breaking the rules in some form or fashion through parking lot deals or the funneling of money to an athletes family, the world is obviously changing in short order.<\/p>\n

So, it should not come as shock when a more-involved booster who was also at the forefront of the Brendan Sorsby saga<\/a> this past summer when the former college quarterback was caught gambling on his own football team while at Indiana decides to let it be known they are not happy with the current product.<\/p>\n

Is it right?<\/p>\n

No, especially when that same person decides to get on social media and question whether the football program should cut off access to its coaches in relation to a local Lubbock radio station.<\/p>\n

MORE QUESTIONS THAN ANSWERS: ARCH MANNING LIKES THE DISRESPECT, BIG 12’S DISASTER AND A CFP RACE IN DISARRAY<\/a><\/p>\n

\"Cody <\/p>\n

Cody Campbell stands on the sideline before the game between the Texas Tech Red Raiders and the Houston Cougars at Galaxy Stadium in Lubbock, Texas, on Sept. 18, 2026. (Getty Images)<\/p>\n

But, this isn\u2019t a scene out of the movie “Blue Chips,” where the head coach takes to the postgame press conference to lambast a booster for being too involved in the program by way of providing benefits to the athletes.<\/p>\n

We got to this point when the NCAA opened the front door and invited this in by way of NIL, which should have taken place a decade ago. Yes, players deserved to be paid for the amount of money they generated for athletic departments across the country.<\/p>\n

LINCOLN RILEY’S USC TENURE COULD END WITH LOSS AGAINST OHIO STATE’S BACKUP QUARTERBACK, WITH $70 MILLION BUYOUT LOOMING<\/a><\/p>\n

No, I’m not implying the swimming star should be paid in the same manner as the starting linebacker. But it takes someone like Cody Campbell to help fund these contracts, even down to the softball team that is competing for a national championship.<\/p>\n

And, I promise you this is taking place on the campus of your favorite team, though it’s most likely not as brazen as Cody Campbell.<\/p>\n

\"Head <\/p>\n

Head Coach Joey McGuire of the Texas Tech Red Raiders gestures as he walks off the field after the game against the Oklahoma State Cowboys at Jones AT&T Stadium in Lubbock, Texas, on Oct. 25, 2025. (John E. Moore III\/Getty Images)<\/p>\n

Schools aren\u2019t turning away millions from boosters who expect results<\/p>\n

While the Texas billionaire has been spending a majority of his time trying to garner votes for the Protect College Sports Act<\/a> for his own reasons that most likely have more to do with Texas Tech having a place in this new world, he’s still just a very rich alum who has earned the right to do whatever he pleases with his own money.<\/p>\n

If Campbell wants to spend millions to ensure his favorite team has the resources needed to compete at the highest level, I can assure you the Texas Tech athletic department isn\u2019t going to put him on a leash when he expresses his thoughts.<\/p>\n

Why would it?<\/p>\n

He is essentially the unofficial “owner” of multiple Red Raiders athletic programs.<\/p>\n

CLICK HERE TO DOWNLOAD THE FOX NEWS APP<\/a><\/p>\n

If you think Campbell\u2019s influence is interesting now, I can promise you more boosters like him are coming down the pipeline.<\/p>\n

The difference is that they may not hold press conferences like Jerry Jones in the aftermath of a loss.<\/p>\n

They\u2019ll simply take to social media\u2014and expect their teams to listen.<\/p>\n

Trey Wallace is the Sr. College Sports Reporter for OutKick.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"If you\u2019re going to take millions from a booster who is helping fund your football team, you should…\n","protected":false},"author":2,"featured_media":896748,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[2205,1769,399,398,140712,396,397,259870,99,13419,14034],"class_list":["post-896747","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ncaa-football","tag-betting","tag-cincinnati-bearcats","tag-football","tag-ncaa","tag-ncaa-fb","tag-ncaa-football","tag-ncaafootball","tag-outkick-sports","tag-sports","tag-texas-tech-red-raiders","tag-usc-trojans"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/896747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=896747"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/896747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/896748"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=896747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=896747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=896747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}