{"id":897497,"date":"2026-10-28T12:06:34","date_gmt":"2026-10-28T12:06:34","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/897497\/"},"modified":"2026-10-28T12:06:34","modified_gmt":"2026-10-28T12:06:34","slug":"brandermill-country-club-owner-buys-nearby-indoor-golf-venue-green-club","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/897497\/","title":{"rendered":"Brandermill Country Club owner buys nearby indoor golf venue Green Club"},"content":{"rendered":"

\t\t\"Green<\/a><\/p>\n

Jarad Earley (right) and Kyle Petersen, Green Club\u2019s cofounders. (Courtesy Green Club)<\/p>\n

After seeing the rise in popularity of indoor golf, industry veteran Mike Hatch decided to buy his way into the growing trend.<\/p>\n

Hatch, the owner of Brandermill Country Club and Birkdale Golf Club recently acquired the nearby indoor golf simulator venue Green Club at 6109 Harbourside Centre Loop in Midlothian from founders Kyle Petersen\u00a0and Jarad Earley.<\/p>\n

Green Club is now part of Hatch\u2019s company Acumen Golf, which in addition to owning and running Brandermill CC and Birkdale GC, also manages a third Chesterfield course, Lake Chesdin Golf Club.<\/p>\n

Adding an indoor venue to the Acumen portfolio allows Hatch to offer the members of his outdoor clubs a chance to play golf year-round and to drive extra revenue during the slower winter months.<\/p>\n

\u201cObviously having three golf clubs all located around Green Club, especially going into the winter, it was a good time to get our hands on it to promote to our members before our clocks change,\u201d Hatch said.<\/p>\n

\"Hanover<\/a><\/p>\n

Mike Hatch<\/p>\n

He said he looked at building his own simulator facility at Brandermill but couldn\u2019t make room for it without spending more than $500,000. So, he decided to look at buying an existing indoor golf business, of which there are an increasing number in the region<\/a>.<\/p>\n

Hatch said he began discussions with the guys at Green Club earlier this year. The deal closed this month for an undisclosed sum.<\/p>\n

Petersen and Earley, both Chesterfield residents and avid golfers, started Green Club two years ago<\/a> out of a 1,700-square-foot space next to a First Watch restaurant.<\/p>\n

They outfitted the space with Trackman golf simulator-powered hitting bays, a putting green and other amenities, and operated it with 24-hour self-serve membership model in which users pay per month and can access the facility anytime using a key fob or phone app.<\/p>\n

Earley and Petersen said they weren\u2019t necessarily looking for an exit strategy, as Green Club\u2019s performance had exceeded their expectations since opening two years ago.<\/p>\n

\u201cIt has flown by,\u201d Earley said. \u201cWe were fortunate with the Green Club that it really took off from the moment we opened.\u201d<\/p>\n

\u201cWhen you open a place like this, you build it out and you don\u2019t know if people are going to come. But they absolutely did,\u201d Petersen added.<\/p>\n

After Hatch made his approach, Earley and Petersen said they were willing to entertain a sale, as they had been running Green Club as a side gig while both working other full-time jobs and raising young kids.<\/p>\n

\u201cHaving full-time jobs and being able to do this on the side on the weekends, it takes time away from your family,\u201d Earley said.<\/p>\n

Still, Earley and Petersen said the sale is bittersweet.<\/p>\n

\u201cYou go through a couple of different emotions along the way,\u201d Petersen said. \u201cThe hardest part was writing the newsletter to members to share where we were headed. We felt like we were leaving them. But we know they\u2019re in good hands and getting access to the outdoor golf world.\u201d<\/p>\n

Added Earley: \u201cIt is weird, because we have such good relationships with all these folks, you kind of feel like you\u2019re leaving your friends a little bit.\u201d<\/p>\n

Petersen and Earley wouldn\u2019t say how many members Green Club had at the time of the sale, but that their regulars include folks with differing interests in golf.<\/p>\n

\u201cIt\u2019s folks who have never played golf ever, just learning the basics to get confident; those in tournaments playing to improve their skills; and those looking to build the confidence to play at a private club,\u201d Earley said.<\/p>\n

Hatch said Acumen has around 1,000 members between its three clubs and held a member event at Green Club shortly after closing the deal. He said he was surprised at what he heard from some of the Green Club members.<\/p>\n

\u201cI didn\u2019t realize a lot of people just play indoor golf. One guy was 77 (years old) and said, \u2018I don\u2019t really have any interest in going out on a course.\u2019 And I really wasn\u2019t expecting that,\u201d Hatch said.<\/p>\n

Ever the outdoor golf course owner, Hatch said he\u2019ll see if can make some converts out of those indoor folks.<\/p>\n

\u201cWe\u2019ll try to sell them on the virtues of joining an Acumen golf club,\u201d he said.<\/p>\n

Among Hatch\u2019s customers at Green Club going forward will likely be two familiar faces: Earley and Petersen.<\/p>\n

They said they hope to keep playing as members at the venue they started.<\/p>\n

\u201cI just want to take a little breather,\u201d Petersen said, \u201cand I want to actually focus on playing more golf instead of scrubbing toilets and vacuuming floors.\u201d<\/p>\n<\/p>\n

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