{"id":901591,"date":"2026-11-01T00:10:14","date_gmt":"2026-11-01T00:10:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/901591\/"},"modified":"2026-11-01T00:10:14","modified_gmt":"2026-11-01T00:10:14","slug":"apple-ceo-says-the-company-doesnt-want-to-ship-ai-for-ais-sake","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/901591\/","title":{"rendered":"Apple CEO says the company doesn\u2019t \u2018want to ship AI for AI\u2019s sake\u2019"},"content":{"rendered":"<p id=\"speakable-summary\" class=\"wp-block-paragraph\">During <a rel=\"nofollow noopener\" href=\"https:\/\/www.wired.com\/story\/i-spent-30-minutes-with-apples-ceo-now-i-know-why-john-ternus-got-the-job\/\" target=\"_blank\">a recent interview with Wired\u2019s Steven Levy<\/a>, Apple CEO John Ternus defended the company\u2019s current position in the AI landscape.<\/p>\n<p class=\"wp-block-paragraph\">Over the past couple years, Apple has often been described as behind on AI, especially as it delayed the release of a more powerful version of Siri, which <a href=\"https:\/\/techcrunch.com\/2026\/08\/03\/apple-finally-fixed-siri-so-why-does-it-feel-anticlimactic\/\" rel=\"nofollow noopener\" target=\"_blank\">finally launched this summer<\/a>. But while Ternus \u2014 a longtime Apple executive who <a href=\"https:\/\/techcrunch.com\/2026\/09\/01\/john-ternus-hypes-huge-launch-next-week-in-first-memo-as-apple-ceo\/\" rel=\"nofollow noopener\" target=\"_blank\">officially became CEO<\/a> at the beginning of September \u2014 acknowledged that \u201ceveryone has an opinion,\u201d he insisted, \u201cI really like where we\u2019re at.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Ternus added that Apple is \u201cabsolutely going to leverage AI\u201d in its new products, but he said, \u201cWe don\u2019t want to ship AI for AI\u2019s sake. When we\u2019re doing it right, people won\u2019t have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?\u201d<\/p>\n<p class=\"wp-block-paragraph\">And when Levy pressed him on whether AI might affect Apple and its ecosystem more dramatically, with agents potentially making things like apps unnecessary, Ternus replied,\u201dThat could make life really easy, I suppose, but the creation of products is a deeply human and personal thing, something that we love to do.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"During a recent interview with Wired\u2019s Steven Levy, Apple CEO John Ternus defended the company\u2019s current position in&hellip;\n","protected":false},"author":2,"featured_media":901592,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,517,181,507,154868,74],"class_list":["post-901591","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-apple","tag-artificial-intelligence","tag-artificialintelligence","tag-john-ternus","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/901591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=901591"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/901591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/901592"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=901591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=901591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=901591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}