{"id":903835,"date":"2026-11-03T01:08:14","date_gmt":"2026-11-03T01:08:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/903835\/"},"modified":"2026-11-03T01:08:14","modified_gmt":"2026-11-03T01:08:14","slug":"employment-hero-taps-80s-power-ballad-to-solve-smb-hiring-headaches-in-new-brand-campaign-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/903835\/","title":{"rendered":"Employment Hero taps 80s power ballad to solve SMB hiring headaches in new brand campaign \u2013 Campaign Brief"},"content":{"rendered":"<p>\t\t\t    November 3 2026, 9:58 am | BY Ricki Green | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t<\/p>\n<p>\t\t\t\t\t    \tEmployment Hero, the global AI-powered employment platform, has launched a multi-market brand campaign, \u2018Your Next Hire is Right Here Waiting\u2019, turning Richard Marx\u2019s iconic 1989 power ballad into an unexpected comedic solution for small business hiring headaches.<\/p>\n<p>\u00a0<\/p>\n<p>Created by Employment Hero\u2019s in-house creative team, the Hero Collective, in partnership with production house Crater Global and Sure Studios, the campaign rolls out across film, digital audio, radio and contextual high-impact OOH.<\/p>\n<p>Running across Australia, New Zealand and Canada, the campaign directly targets the traditional \u201cpost-and-pray\u201d recruitment process. By spotlighting Employment Hero\u2019s built-in talent ecosystem, the creative shows time-poor employers that they no longer need to spend weeks wading through generic CVs or juggling disconnected software. Instead, verified job seekers are already inside the same platform where more than 350,000 businesses manage their HR, payroll, benefits and hiring.<\/p>\n<\/p>\n<p>\t\t\t\t\t    \t\t<\/p>\n<p>Says Tasman Page, Global Marketing Director, Employment Hero: \u201cFinding the right people is consistently the hardest part of running a business, and owners already wear every hat without having to lose weeks navigating cumbersome job boards. We wanted to cut through category fatigue with an honest, playful reality check. Employment Hero is the only platform where talent is truly built-in, meaning your next hire is literally right here waiting inside the system you already use to run your team.\u201d<\/p>\n<p>The campaign\u2019s hero film contrasts the daily chaos of running a business with deadpan 80s music video melodrama. As overwhelmed business owners struggle with unfilled roles, prospective hires suddenly appear, backlit, windswept, and passionately lip-syncing the power ballad down the lens before the platform verifies them and hires them on the spot.<\/p>\n<p>The film closes with the return of Big Ears, Employment Hero\u2019s purple rabbit mascot, revealing that the dramatic, music-video hair blow was simply him operating a practical leaf blower just off-screen.<\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/11\/short-dwell_v2_1920.jpeg\" alt=\"Employment Hero taps 80s power ballad to solve SMB hiring headaches in new brand campaign\"\/><\/p>\n<p>Says Page: \u201cUsing Richard Marx\u2019s power ballad provided the perfect emotional and comedic hook to land a major product differentiator. By playing the 80s sincerity completely straight in ultra-grounded settings, the creative reinforces an empowering message: employers don\u2019t have to tackle the daily juggle alone. From shortlisting talent without even having to post an ad, to moving someone from first interview to their first pay run in a few clicks, the process can finally be seamless.\u201d<\/p>\n<p>The integrated campaign is running across Australia, New Zealand and Canada through mid-December, spanning an extensive channel mix of connected TV and BVOD, large-format out-of-home, commercial and sports radio, digital audio and paid social.<\/p>\n<p>Play the radio spot:<\/p>\n<p><a href=\"https:\/\/campaignbrief.com\/wp-content\/uploads\/2026\/11\/EH-OCT-RADIO-30-_AUS-FINAL-SPOTIFY-MIX-16-LUFS.mp3\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/campaignbrief.com\/wp-content\/uploads\/2026\/11\/EH-OCT-RADIO-30-_AUS-FINAL-SPOTIFY-MIX-16-LUFS.mp3<\/a><\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/11\/Long-dwell_v1_1920.jpeg\" alt=\"Employment Hero taps 80s power ballad to solve SMB hiring headaches in new brand campaign\"\/><br \/>\n\t\t\t\t\t\t\t    \t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/11\/short-dwell_v1_1920.jpeg\" alt=\"Employment Hero taps 80s power ballad to solve SMB hiring headaches in new brand campaign\"\/><\/p>\n<p>Employment Hero<br \/>Global Marketing Director: Tasman Page<br \/>Global Head of Brand: Tenielle Stoltenkamp<br \/>Global Brand Lead: Sharon Ormes<br \/>Global Head of Creative &amp; Design: Domenico De Rosa<br \/>Senior Creative: Andrew Cameron<br \/>Senior Creative: Angela Castles<br \/>Brand Design Lead: Hannah O\u2019Mahony<br \/>Senior Creative Services Manager: Stephanie Balchin<br \/>Senior Designer: Lars Wannop<br \/>Senior Designer: Juliana Bridi<br \/>Senior Designer: Jessica Sneddon<br \/>Senior Art Director: Bernard Benny<br \/>Motion &amp; Video Lead: Gerad Gray<br \/>Motion Designer: Angie Lozarus<br \/>Motion Designer: Dominique Nava<br \/>Senior Social Media Manager: Lara Munn<br \/>Global Social Media Manager: Samuel Sinnott<br \/>Social Video Creator: Sophie Chandler<br \/>Brand Lead, ANZ: Mariah Klay<br \/>Growth Marketing Lead (APAC): Sisi Chen<br \/>Brand Media Activation Manager: Ben Malfatti<br \/>GM, Talent: David Holland<br \/>Global Head of Marketing (Talent Marketplace): Sandra Salama<br \/>Global Head of Public Affairs and Communications: Lisa Dewar<br \/>Communications Manager, ANZ: Jessica Grattan<\/p>\n<p>Production: Crater Global + Sure Studios<br \/>Director: Harrison Woodhead<br \/>Executive Producer: Steven Farrer<br \/>Partner &amp; Head of Creative: Justin Solomons<br \/>Producer: Aborah Buick<br \/>DOP: Don Buppapirak ACS<br \/>1st AD: Stuart Beedie<br \/>1st AC: Sandy McLennan<br \/>Art \/ Wardrobe: Suzanne King<br \/>Sound Design: Smith &amp; Western Sound<br \/>Colour Grade: Marcus Friedlander<br \/>Stills \/ Photography: Benito Martin<\/p>\n<p>\u00a0<\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/11\/CB-MAGAZINE-HEADER-PAST-ISSUES-2.jpg\" alt=\"Employment Hero taps 80s power ballad to solve SMB hiring headaches in new brand campaign\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"November 3 2026, 9:58 am | BY Ricki Green | No Comments Employment Hero, the global AI-powered employment&hellip;\n","protected":false},"author":2,"featured_media":903836,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[28,134],"class_list":["post-903835","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jobs","tag-business","tag-jobs"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/903835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=903835"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/903835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/903836"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=903835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=903835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=903835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}