{"id":912501,"date":"2026-11-10T15:20:10","date_gmt":"2026-11-10T15:20:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/912501\/"},"modified":"2026-11-10T15:20:10","modified_gmt":"2026-11-10T15:20:10","slug":"brooklyn-heights-goes-ultra-luxury-as-ritz-carlton-moves-in","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/912501\/","title":{"rendered":"Brooklyn Heights goes ultra-luxury as Ritz-Carlton moves in"},"content":{"rendered":"

Brooklyn Heights<\/a> has always had money. Now it has a velvet rope.<\/p>\n

The landmarked neighborhood perched above the East River is getting the borough\u2019s first branded condos, a members-only athletic club with a five-figure price tag and a buzzy chef-owned grocery. And it\u2019s all while buyers are clawing over the few apartments that actually come up for sale.<\/p>\n

\u201cSince COVID, it has definitely taken on a completely different aura than it had pre-COVID,\u201d Corcoran broker Deb Rieders told The Post. \u201cIt\u2019s always been considered a great neighborhood. However, what\u2019s happened since COVID \u2026 prices have exponentially gone up.\u201d<\/p>\n

Brooklyn Heights, long one of New York\u2019s most coveted neighborhoods, is climbing into ultra-luxury territory as high-end brands, pricey clubs and frenzied buyers converge on the landmarked enclave. Jonbilous<\/p>\n

Corcoran broker Deb Rieders said the neighborhood has transformed since the pandemic, when Manhattanites sought more space without sacrificing an easy commute. She noted that the scarcity of listings means nearly every co-op and condo between $1 million and $5 million sparks a bidding war, with one of her clients losing out on about six homes before landing one. Emmy Park for NY Post<\/p>\n

The splashiest sign of the shift sits at 98 Montague St.<\/p>\n

In September, Marriott International and developer SomeraRoad revealed plans to convert the 14-story Hotel Bossert, a 1909 Renaissance Revival landmark where the Brooklyn Dodgers toasted their 1955 World Series win, into the Ritz-Carlton Residences, Brooklyn Heights.<\/p>\n

Owners will get a round-the-clock attended lobby, wellness and entertaining amenities and perks across Marriott\u2019s global portfolio. Danny Meyer\u2019s Union Square Hospitality Group will open its first full-service Brooklyn restaurant on the ground floor. Shovels are expected in the ground later this year, with a 2029 finish. Ryan Serhant\u2019s firm is handling sales for units, whose prices are not yet available.<\/p>\n

\u201cWe believe this project will become Brooklyn\u2019s premier residential address and stand among the finest new residential offerings in New York City,\u201d SomeraRoad founder Ian Ross said in a statement.<\/p>\n

The biggest signal came in September, when Marriott International and SomeraRoad unveiled plans to turn the 1909 Hotel Bossert at 98 Montague St. into The Ritz-Carlton Residences, Brooklyn Heights, the borough\u2019s first branded condos, complete with a ground-floor Danny Meyer restaurant and a 2029 target for completion. DBOX<\/p>\n

A few blocks away, the 52,000-square-foot Kings Athletic Club opened this fall at 43 Clark St., and a source familiar with its options said memberships run $30,000 to $70,000 a year, with a waitlist already forming. Alfredo Paredes Studio<\/p>\n

(If the luxury pitch sounds familiar, that\u2019s because the Bossert has been here before. The Jehovah\u2019s Witnesses sold the building to Joseph Chetrit of Chetrit Group and David Bistricer of Clipper Equity for $81 million in 2012, with plans for a boutique hotel. The reopening was pushed back again and again, and a planned fall 2017 debut under the name Esplendor Bossert never happened. Chetrit defaulted in May 2022 owing as much as $126.7 million, and a 2023 rescue attempt by hoteliers Ian Schrager and Ed Scheetz fizzled. Lender Beach Point Capital took the property at an uncontested foreclosure auction in February 2025, then sold it to SomeraRoad for $100 million that May.)<\/p>\n

Rieders said the Ritz news caught the industry off guard, at first.<\/p>\n

\u201cI think it took all of us by surprise, though I\u2019m not surprised at all, actually, given the bidding wars that I have on every single property that I have in the Heights,\u201d she said.<\/p>\n

\u201cWith wealthier residents comes a desire for fancier amenities.\u201d Rieders said as for why a hotel brand would plant its flag there.\u00a0<\/p>\n

A few blocks away, Kings Athletic Club opened this fall in the base of the Hotel St. George co-op at 43 Clark St. The 52,000-square-foot playground packs two tennis courts, pickleball, a pool, squash courts, golf simulators, yoga and Pilates studios and a half basketball court. Red Hook Tavern founder Billy Durney runs the kitchen.<\/p>\n

The club wouldn\u2019t discuss pricing, but a source familiar with its options said annual memberships run between $30,000 and $70,000, and there\u2019s already a waitlist.<\/p>\n

A look inside One Montague Place at 205 Montague St., a 50-story mixed-use tower\u00a0that will deliver 46 condos, 90 rentals and 40,000 square feet of retail. Courtesy of One Montague Place<\/p>\n

Alison Roman will open her First Bloom pantry store in Brooklyn Heights. Bruce Glikas\/Getty Images<\/p>\n

First Bloom opened in the Catskills in 2023 \u2014 and after a pop-up in downtown Manhattan, will set up shop across the East River. @firstbloomcornerstore\/Instagram<\/p>\n

The Ritz isn\u2019t the only newcomer betting big on the neighborhood. <\/p>\n

Landau Properties broke ground this summer on One Montague Place at 205 Montague St., a 50-story mixed-use tower\u00a0that will deliver 46 condos, 90 rentals and 40,000 square feet of retail. Designed by Hill West Architects with interiors by Zarifi Design, the project is pitching a hotel-style lifestyle built around wellness, complete with a jazz club, a private membership club, and a lineup of leisure and entertainment spaces.<\/p>\n

Pricing specifics are not yet available, but reports have indicated units will begin<\/a> at roughly $6 million. Douglas Elliman\u2019s Greg Williamson is the lead broker handling sales there.<\/p>\n

\u201cAs someone born and raised in Brooklyn Heights who has represented numerous buildings in the area, I have never seen the neighborhood more desirable than it is today,\u201d he told The Post. \u201cWe\u2019re already seeing tremendous early interest and excitement surrounding the project.\u201d<\/p>\n

Rieders said the fiercest fights aren\u2019t over the trophy townhouses. They\u2019re over the relatively attainable apartments.<\/p>\n

\u201cAnything that\u2019s in an \u2018affordable\u2019 price range goes into a bidding war,\u201d she said. \u201cAny co-ops or condos from one to four bedrooms, they all seem to go into bidding wars.\u201d<\/p>\n

Two recent sales prove the point, with a two-bedroom at 89 State St. (pictured) closing for $1.9 million, $230,000 over its $1.67 million ask, and another at 75 Poplar St. selling within a week for $125,000 above its $1.65 million price. Google Maps<\/p>\n

Recent sales back her up. Take a two-bedroom at 89 State St. It hit the market at $1.67 million on Sept. 7, went into contract by Sept. 22 and closed Oct. 26 for $1.9 million, a cool $230,000 over ask.<\/p>\n

Over at 75 Poplar St., another two-bedroom asking $1.65 million found a buyer within a week. It sold in September for $125,000 above the asking price.<\/p>\n

The reason is basic supply and demand.\u00a0<\/p>\n

\u201cThere\u2019s a serious lack of inventory,\u201d Rieders said. \u201cAlmost every co-op and condo goes into a bidding war because people don\u2019t really move. There\u2019s not a tremendous amount of movement out, there\u2019s just people who want to move in.\u201d<\/p>\n

\u201cI would say in the $1 million to $5 million range, everything goes into a bidding war,\u201d she added. One of her buyers \u201cgot outbid on about six things before they finally got an accepted offer.\u201d<\/p>\n

Across the neighborhood, homes are going into contract in a median of 45 days, with a median sale price around $1.77 million,\u00a0while a townhouse at 192 Columbia Heights (pictured) traded for roughly $25 million, Brooklyn\u2019s priciest sale of the year so far. Evan Joseph Images<\/p>\n

Inside the property at 192 Columbia Heights. Evan Joseph Images<\/p>\n

Neighborhood-wide, homes are going into contract in a median of 45 days, three days quicker than a year earlier, with a median sale price of about $1.77 million.\u00a0At the very top, an off-market deal for a Civil War-era townhouse at 192 Columbia Heights closed for roughly $25 million, the priciest Brooklyn sale so far this year.<\/p>\n

Rieders traces the frenzy to the pandemic, when Manhattanites wanted space and trees without straying far. They stayed for the schools, walkability and transit.<\/p>\n

\u201cIt\u2019s easier to commute from Brooklyn Heights than to almost any neighborhood in Manhattan because every single subway is there,\u201d she said. And as a landmark district, \u201cit\u2019s very protected from development.\u201d<\/p>\n

Boldfacers caught on long ago. Matt Damon set a borough record <\/a>with a $16.7 million penthouse at the Standish at 171 Columbia Heights, and Emily Blunt and John Krasinski followed with an $11 million full floor <\/a>in the same building. Over the summer, Adam Driver shelled out $11.5 million<\/a> for three units on the sixth floor of the building.<\/p>\n

Celebrities helped put the area on the map, with Matt Damon paying a then-record $16.7 million for a penthouse at The Standish and Emily Blunt and John Krasinski buying an $11 million full floor in the same building.<\/p>\n

Matt Damon is a Brooklyn Heights resident. FilmMagic<\/p>\n

John Krasinski and Emily Blunt. Getty Images for BAFTA LA<\/p>\n

\u201cI think regular people and celebrities are the same,\u201d Rieders said. \u201cSo you feel like you live on Mayberry Lane, but you\u2019re at the foot of the largest, most vibrant city in the world.\u201d<\/p>\n

The dining scene, long a weak spot, is catching up.\u00a0<\/p>\n

\u201cIt\u2019s been a restaurant wasteland for years, quite frankly,\u201d Rieders said. Now culinary-world darling Alison Roman is bringing a permanent Brooklyn Heights outpost of her boutique grocery and cafe, First Bloom, with speculation pointing to 144 Montague St.<\/p>\n

And the money isn\u2019t staying put. Rieders sees it spilling into neighboring enclaves like Cobble Hill, Boerum Hill and Carroll Gardens.<\/p>\n

\u201cIt\u2019s all the brownstone neighborhoods that are close to Manhattan,\u201d she said.<\/p>\n

\u201cIt feels like you live in a small town, but you have all of the benefit of living in the greatest city in the United States.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Brooklyn Heights has always had money. Now it has a velvet rope. The landmarked neighborhood perched above the…\n","protected":false},"author":2,"featured_media":912502,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[7567,120264,5654,88,186,78213,78214,10021,1999,1170,1349],"class_list":["post-912501","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-brooklyn","tag-brooklyn-heights","tag-celebrity-families","tag-entertainment","tag-exclusive","tag-luxe-listings","tag-luxe-living","tag-luxury-real-estate","tag-new-york-city","tag-real-estate","tag-residential-real-estate"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/912501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=912501"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/912501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/912502"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=912501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=912501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=912501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}