{"id":912861,"date":"2026-11-10T22:22:08","date_gmt":"2026-11-10T22:22:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/912861\/"},"modified":"2026-11-10T22:22:08","modified_gmt":"2026-11-10T22:22:08","slug":"oura-to-acquire-ai-native-primary-care-startup-counsel-health-for-625m","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/912861\/","title":{"rendered":"Oura to acquire AI-native primary care startup Counsel Health for $625M"},"content":{"rendered":"

Oura announced<\/a> on Tuesday that it\u2019s acquiring AI-native primary care company Counsel Health for $625 million. The deal comes a few weeks after Oura postponed<\/a> its up to $2.2 billion IPO<\/a> indefinitely, citing \u201cuncertainty in the IPO market.\u201d<\/p>\n

Counsel Health is an AI-powered healthcare platform that combines a chat-based medical experience with access to licensed physicians. Its service was integrated into the Oura app in June.<\/p>\n

Users can connect with Counsel\u2019s medical AI to get personalized medical advice, and chat with a physician when needed, all within the Oura app. Now, the companies plan to expand on their existing partnership to build across preventative care, acute care, and specialty and chronic care. <\/p>\n

While Oura has largely dominated the smart ring market for years, rivals like RingConn and Ultrahuman are emerging to dethrone it, putting pressure on the company to keep innovating. By acquiring Counsel Health, Oura is looking to expand its business and help users access medical care. <\/p>\n

\u201cOura helps members understand their physiology and, with Counsel, they can take action on their health across a range of needs, from quick questions and prescriptions to lab results, chronic care, and referrals,\u201d said Oura CEO Tom Hale in a press release<\/a>.<\/p>\n

Counsel Health raised a $25 million Series A<\/a> a year ago, led by Andreessen Horowitz (a16z) and GV. PitchBook estimates it had raised a total of $36 million.<\/p>\n

Following the acquisition, Oura says Counsel will continue serving existing and new enterprise partners, with the goal of expanding its AI-native care model to more people beyond Oura\u2019s membership.<\/p>\n

Counsel CEO Muthu Alagappan will join Oura as chief clinical AI officer, alongside the company\u2019s 70 employees, Bloomberg<\/a> reports.<\/p>\n

\u201cAt Counsel, we\u2019ve built medical AI around trust, safety and responsibility, keeping physicians in the loop for clinical decisions,\u201d Alagappan said in the press release. \u201cOura\u2019s data gives clinicians objective context, trended biometrics, and member engagement to deliver more informed care. From the start, our teams bonded over a joint vision, shared culture, and mission, further solidifying as we negotiated our deal over the past few months.\u201d<\/p>\n

The deal is expected to close before the end of 2027.<\/p>\n

Oura also announced that its revenue grew 153% year-over-year to $533 million for the quarter ended on September 30. For its fiscal year 2026, Oura generated revenue of approximately $1.75 billion, marking 92% year-over-year growth.<\/p>\n

The company reached an $11 billion valuation<\/a> following a $900 million late-stage funding round in October 2025.<\/p>\n

When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/p>\n","protected":false},"excerpt":{"rendered":"Oura announced on Tuesday that it\u2019s acquiring AI-native primary care company Counsel Health for $625 million. The deal…\n","protected":false},"author":2,"featured_media":912862,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[97,252,253,14007,91632],"class_list":["post-912861","post","type-post","status-publish","format-standard","has-post-thumbnail","category-health-care","tag-health","tag-health-care","tag-healthcare","tag-mergers-and-acquisitions","tag-oura"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/912861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=912861"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/912861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/912862"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=912861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=912861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=912861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}