{"id":914917,"date":"2026-11-12T15:48:10","date_gmt":"2026-11-12T15:48:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/914917\/"},"modified":"2026-11-12T15:48:10","modified_gmt":"2026-11-12T15:48:10","slug":"google-pixel-highsnobiety-showcase-ai-design-products","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/914917\/","title":{"rendered":"Google Pixel, Highsnobiety Showcase AI Design Products"},"content":{"rendered":"

\n\tA cotton-canvas bag, a new mesh print and a dress inspired by a single flower are among the projects Google<\/a> Pixel and Highsnobiety<\/a> will present in Berlin<\/a> as they close the first edition of their fashion and technology program.<\/p>\n

\n\tThe Nov. 12 showcase will feature work developed through the Pixel Institute of Fashion and Technology, or PIFT, which launched during Milan Design Week<\/a> in April. The partners are planning a second edition in 2027 with a new cohort of designers.<\/p>\n

\n\tPIFT gives independent designers access to Google Pixel<\/a> phones and Google<\/a>\u2019s AI<\/a> tools alongside mentorship and opportunities to present their work through Highsnobiety<\/a>\u2019s events. The first edition\u2019s mentors included Girls in Blue Studio, photographer Campbell Addy and photographer and director Hugo Comte<\/a>.<\/p>\n

\n\t\u201cWe didn\u2019t launch PIFT just to showcase what our technology can do; we built it to discover what happens when true creatives get their hands on it,\u201d said Anne-Katrin Huebel, Google\u2019s senior director of marketing for Germany, Austria and Switzerland. \u201cSeeing this cohort turn Pixel and Gemini into daily collaborators sets an inspiring benchmark for how we continue supporting the future of fashion and design.\u201d<\/p>\n

\n\tThe designers\u2019 assignments are also the focus of a promotional campaign developed with Media Futures Group, part of WPP Media. The projects cover product development, collection research and marketing imagery, with participants using the technology at different stages of their existing practices.<\/p>\n

\t\t\t\t\t\t\"Google<\/p>\n

\t\t\t\t\tGoogle Pixel and Highsnobiety<\/a>\u2019s PIFT program paired designers with AI<\/a> tools and creative mentorship.<\/p>\n

\t\t\t\t\t\t\t\t\tHighsnobiety<\/p>\n

\n\tAt OBS, co-founder and managing director Matthias Schweizer developed a bag in heavy cotton canvas, using Gemini to move between digital sketches and physical samples, according to the organizers. Highsnobiety describes the project as the label\u2019s first cotton-canvas bag, following a focus on leather bags.<\/p>\n

\n\tOttolinger<\/a> co-founders Christa B\u00f6sch and Cosima Gadient designed a print for a mesh T-shirt using Gemini on their phones.<\/p>\n

\n\t\u201cWe thought it would be faster or more random, but it turned into a real back-and-forth, almost like working with another designer in the studio,\u201d B\u00f6sch and Gadient said.<\/p>\n

\n\tChet Lo started with shadows cast by blinds and the colors of 1980s anime. He used Gemini\u2019s Deep Research to explore both for a capsule collection, according to Highsnobiety.<\/p>\n

\n\tLou de B\u00e8toly used Pixel to create animated mannequin imagery<\/a> for e-commerce and social media.<\/p>\n

\n\t\u201cIt\u2019s so nice to work with a small tool that is professional and fits in your pocket,\u201d she said.<\/p>\n

\n\tFor Lukas Krob, founder of Krobos, the starting point was a single flower. He used its shape to develop a dress, testing different silhouettes digitally before deciding which prototype to pursue.<\/p>\n

\n\tKrob said he was initially hesitant to introduce AI into a practice built around hands-on design. The project gave him a use for the technology in communicating work still in development.<\/p>\n

\n\t\u201cI still want to design myself, but using AI<\/a> to visualize my ideas for my clients is super helpful,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"A cotton-canvas bag, a new mesh print and a dress inspired by a single flower are among the…\n","protected":false},"author":2,"featured_media":914918,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[182,181,8198,168,382236,165,74],"class_list":["post-914917","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-ai","tag-artificial-intelligence","tag-berlin","tag-google","tag-highsnobiety","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/914917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=914917"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/914917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/914918"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=914917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=914917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=914917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}