{"id":916451,"date":"2026-11-13T22:46:15","date_gmt":"2026-11-13T22:46:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/916451\/"},"modified":"2026-11-13T22:46:15","modified_gmt":"2026-11-13T22:46:15","slug":"spider-man-brand-new-day-oscar-campaign-launched-by-sony","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/916451\/","title":{"rendered":"&#8216;Spider-Man: Brand New Day&#8217; Oscar Campaign Launched By Sony"},"content":{"rendered":"<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/deadline.com\/wp-content\/themes\/pmc-deadline-2019\/assets\/public\/lazyload-fallback.jpg\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/11\/pete_card-e1571260602888.jpg\" alt=\"\" data-lazy- data-lazy- height=\"186\" width=\"330\" decoding=\"async\"\/><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tEXCLUSIVE: Watch out Oscar. Spider-Man is aiming to get your attention.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<a href=\"https:\/\/deadline.com\/tag\/sony-pictures\/\" id=\"auto-tag_sony-pictures\" data-tag=\"sony-pictures\" rel=\"nofollow noopener\" target=\"_blank\">Sony Pictures<\/a> and <a href=\"https:\/\/deadline.com\/tag\/marvel\/\" id=\"auto-tag_marvel\" data-tag=\"marvel\" rel=\"nofollow noopener\" target=\"_blank\">Marvel<\/a>\u2018s <a href=\"https:\/\/deadline.com\/tag\/spider-man-brand-new-day\/\" id=\"auto-tag_spider-man-brand-new-day\" data-tag=\"spider-man-brand-new-day\" rel=\"nofollow noopener\" target=\"_blank\">Spider-Man: Brand New Day<\/a> is about to launch an all-out campaign to land a spot in the Best Picture race at the 99th annual Academy Awards. Can the highest-grossing movie of not just this year but all time at the domestic box office (now just shy of $41 million to become the first billion-dollar grossing movie domestically), land a place among the coveted 10 the Academy names as Best Picture nominees? <a href=\"https:\/\/deadline.com\/tag\/tom-rothman\/\" id=\"auto-tag_tom-rothman\" data-tag=\"tom-rothman\" rel=\"nofollow noopener\" target=\"_blank\">Tom Rothman<\/a>, chairman and CEO of Sony Pictures Motion Picture Group, thinks so and has decided to put the full weight of the studio behind the effort.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cThe Academy is meant to recognize greatness. So, to be honest, I think it\u2019s greatness. I think it\u2019s received wisdom. If there aren\u2019t people thinking about it, we\u2019re gonna do what we can just to make people think about it,\u201d Rothman told me this week. \u201cI think it\u2019s also incumbent upon studios who make these kinds of quality commercial films to get people to think about it, and here\u2019s what I ask people when I walk around: \u2018Are you telling me that there are 10 films this year that are better than this film?\u2019 \u201d<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/deadline.com\/wp-content\/themes\/pmc-deadline-2019\/assets\/public\/lazyload-fallback.jpg\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/11\/MCDSPMA_SP138.jpg\" alt=\"A scene from the movie Spider-Man: Brand New Day\" data-lazy- data-lazy- height=\"429\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\t\u2018Spider-Man: Brand New Day\u2019<\/p>\n<p>\t\t\t\t\t\t\t\t\tSony<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tSpider-Man: Brand New Day, , the fourth entry into the MCU <a href=\"https:\/\/deadline.com\/tag\/tom-holland\/\" id=\"auto-tag_tom-holland\" data-tag=\"tom-holland\" rel=\"nofollow noopener\" target=\"_blank\">Tom Holland<\/a> era of Spidey movies at Sony, is at 90% fresh on Rotten Tomatoes, nearly as critically acclaimed there as perceived large-scale Oscar contenders The Odyssey and Project Hail Mary which are also in the 90s ( and even some of the more arthouse-style contenders). Both of those, along with the upcoming unseen Dune: Part Three, are in Gold Derby\u2019s projection of the current top 10 movies with best chances to land a Best Picture nomination. Spider-Man: Brand New Day is listed way down at No. 36, with a 0.46% chance of making the cut, well below The Sheep Detectives and a few notches above I Love Boosters. Pundits are basically ignoring the year\u2019s biggest film, so we have to ask why.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tOf the previous eight live-action Spider-Man films Sony has released since 2002, the only Oscar nominations they have received have been in the Visual Effects and Sound categories, the most recent nom for Visual Effects for 2001\u2019s No Way Home. 2004\u2019s Spider-Man 2 is the only one to actually win an Oscar, that one also for Visual Effects. On the animated front, 2018\u2019s Spider-Man: Into the Spider-Verse won for Best Animated Feature, and its 2023 sequel was also nominated.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tNot one of these 10 films has cracked the Best Picture race. Rothman feels Brand New Day can, and deserves to be the breakthrough.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cI think to be honest, it\u2019s because there are things like Gold Derby, you know, whatever that is, that just tend to think only about the art film world, and look, I\u2019m an art film guy. I made my bones in the art film world, I\u2019m Mr. Searchlight, right? You know, my whole career, I love art films. But I\u2019m a traditionalist, and I was never for expanding the number of Best Pictures from five to 10. Okay, I liked it the old way, but I believe that the very reason it was extended from five to 10 was so that the Academy would have room to recognize really quality commercial filmmaking,\u201d he said pointing (correctly) to Christopher Nolan\u2019s Best Picture-snubbed superhero movie The Dark Knight as the key reason.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cI think wise heads know that quality commercial filmmaking is extremely difficult, and to make a movie like this, never mind the fact that it\u2019s the highest-grossing movie in history of America, forget that. It\u2019s in the 90s on Rotten Tomatoes for critics, it\u2019s in the 90s on audiences on Rotten Tomatoes. Here\u2019s the thing: the movie\u2019s great. I\u2019m a biased witness, but that\u2019s not me, that\u2019s objective. You don\u2019t have the results that you have, where we had people seeing the movie two and three times. You don\u2019t do close to a billion dollars in America. But are there 10 films that are better than this film, just in pure quality? I think when you see movies like F1 and Barbie and Wicked and Bohemian Rhapsody, whatever, getting nominated, well that is the very reason that that the Academy changed to 10.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tSo Sony has hired awards consultants and is making big plans. The studio plans a \u201crobust\u201d screening strategy starting just before Thanksgiving, including multiple FYC Q&amp;As with filmmakers and department heads. Stars Tom Holland and <a href=\"https:\/\/deadline.com\/tag\/zendaya\/\" id=\"auto-tag_zendaya\" data-tag=\"zendaya\" rel=\"nofollow noopener\" target=\"_blank\">Zendaya<\/a> are also involved in campaigns for other 2026 contenders like The Odyssey and Dune 3 and Holland is in pre-production on a new film, so their availability going forward is not known. Rothman himself plans to host screenings and tastemaker events on both coasts.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/deadline.com\/wp-content\/themes\/pmc-deadline-2019\/assets\/public\/lazyload-fallback.jpg\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/11\/Tom-Holland-Spider-Man.webp\" alt=\"\" data-lazy- data-lazy- height=\"576\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\t\t\t\t\tSony Pictures<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tIn addition to Los Angeles and New York, there will be special screenings in London, Paris, Madrid, Copenhagen, Sydney, Rome, Mexico City, Berlin and Tokyo. And, as Deadline teased in September, the studio plans to do a big rerelease of the movie before year\u2019s end \u2014 possibly as Deadline intimated with some unseen footage \u2014 that will also bring new attention to the film and hopefully inspire those Academy voters who have not seen the movie (and based on my conversations there are many) to see it in a theater.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cI think Academy members would be interested in this because it\u2019s very significant from a storytelling movie. This is really the first of these kind of movies that I can think of that does not climax in a giant battle. In this movie there is no giant action sequence at the end. The climax of this movie are two young people sitting on the edge of a bed, talking to each other, and sharing their their deepest pain. This movie is melancholy in that way and beautiful,\u201d he said. \u201cI think people might take Spider-Man for granted, and not only that, I think they make assumptions about it. When you see the movie those assumptions are undone. It\u2019s a very moving, quite personal film. Destin (Daniel Cretton) is a really personal filmmaker. This is the guy who made Short Term 12. That\u2019s what I say when I encourage people to see it, you know, people of my generation. I say you may take it for granted, you may think it\u2019s just another, but it isn\u2019t. It\u2019s really the first, when I think about it. I think it\u2019s the first superhero movie that\u2019s really a super person movie.\u201d<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/deadline.com\/wp-content\/themes\/pmc-deadline-2019\/assets\/public\/lazyload-fallback.jpg\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/11\/spider-man-brand-new-day-1-031826-bc7bba6290bb4978a822cfaac832dd59.jpg\" alt=\"\" data-lazy- data-lazy- height=\"683\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tTo date, the only movies even remotely in the \u201csuperhero\u201d universe to crack the Best Picture race have been 2018\u2019s Black Panther, and 2019\u2019s Joker, though the latter is really a drama far removed from what is expected in the genre.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tSo the biggest question is can Sony change the trajectory of the franchise in terms of Oscar and get the point across that the record-shattering success of this movie is for a reason? Rothman compares it to the Lord of the Rings franchise in hoping there can be recognition for a movie that has taken a known brand to, yes, a brand new day.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cThe Academy members are really, really smart, and they know filmmaking,\u201d he said. \u201cAnd if they see the movie, which maybe they wouldn\u2019t necessarily do, if they see the movie, I think they\u2019ll recognize how extremely skillful it is, because they\u2019ll know how hard it is to tell an intimate emotional story in that arena. But more than that, I think it\u2019s this specific movie. It\u2019s the work that Destin did, as I said, a true humanist director who put character and emotion first.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tAndreas Wiseman contributed to this story.<\/p>\n","protected":false},"excerpt":{"rendered":"EXCLUSIVE: Watch out Oscar. Spider-Man is aiming to get your attention. Sony Pictures and Marvel\u2018s Spider-Man: Brand New&hellip;\n","protected":false},"author":2,"featured_media":916452,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[88,12761,206,29506,13731,13168,13167,35044,49615],"class_list":["post-916451","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-entertainment","tag-marvel","tag-movies","tag-oscars","tag-sony-pictures","tag-spider-man-brand-new-day","tag-tom-holland","tag-tom-rothman","tag-zendaya"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/916451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=916451"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/916451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/916452"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=916451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=916451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=916451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}