{"id":92001,"date":"2025-08-18T14:13:09","date_gmt":"2025-08-18T14:13:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/92001\/"},"modified":"2025-08-18T14:13:09","modified_gmt":"2025-08-18T14:13:09","slug":"report-five-star-north-carolina-freshman-caleb-wilson-inks-shoe-deal-with-new-balance","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/92001\/","title":{"rendered":"Report: Five-star+ North Carolina freshman Caleb Wilson inks shoe deal with New Balance"},"content":{"rendered":"<p>North Carolina Tar Heels star <a href=\"https:\/\/www.on3.com\/rivals\/caleb-wilson-152845\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Caleb Wilson;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Caleb Wilson<\/a> has a new, massive NIL deal. The forward has <a href=\"https:\/\/x.com\/ShamsCharania\/status\/1957425379045527742\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:reportedly;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">reportedly<\/a> signed a multi-year and multimillion-dollar shoe deal with New Balance.<\/p>\n<p>Caleb Wilson came to North Carolina as a five-star recruit in the Class of 2025. He was the fifth-ranked player nationally and the second-ranked power forward in that recruiting cycle. Now, Wilson is widely projected to be a lottery pick in the 2026 NBA Draft.<\/p>\n<p>Advertisement<\/p>\n<p>A native of Atlanta, Wilson played his high school basketball at Holy Innocents\u2019 Episcopal School in Sandy Springs. There, he was a McDonald\u2019s All-American and Mr. Georgia Basketball in 2025. He would average 21.6 points, 11.1 rebounds, 5.0 assists, 3.6 blocks, and 2.1 steals per game on his way to helping win a state championship.<\/p>\n<p>Caleb Wilson is currently ranked 80th in the <a href=\"https:\/\/www.on3.com\/nil\/rankings\/player\/nil-valuations\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:On3 NIL 100;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">On3 NIL 100<\/a>. That\u2019s a rating of the NIL value of athletes across sports, including both college and high school athletes. He is also ranked 30th among college basketball players in NIL valuation.<\/p>\n<p>The On3 NIL Valuation is the industry\u2019s leading index that sets the standard market\u00a0<a href=\"https:\/\/www.on3.com\/nil\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:NIL;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">NIL<\/a>\u00a0value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation establishes the overall NIL market and projected 12-month growth rate for an Athlete by measuring two categories:\u00a0Roster Value\u00a0and\u00a0NIL.<\/p>\n<p>The majority of dollars athletes earn is based on their Roster Value. Roster Value collects data from all school collectives, players, and representatives using a proprietary Roster Management algorithm. NIL value measures the licensing and sponsorship market through exposure and social media influence. Roster Value and NIL combine to create the overall On3 NIL Valuation.<\/p>\n<p>This story will be updated.<\/p>\n","protected":false},"excerpt":{"rendered":"North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed&hellip;\n","protected":false},"author":2,"featured_media":92002,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[402,62693,398,400,401,62694,1606,7027,99],"class_list":["post-92001","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ncaa-basketball","tag-basketball","tag-caleb-wilson","tag-ncaa","tag-ncaa-basketball","tag-ncaabasketball","tag-new-balance","tag-nil","tag-north-carolina-tar-heels","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/92001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=92001"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/92001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/92002"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=92001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=92001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=92001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}