{"id":94605,"date":"2025-08-19T15:27:09","date_gmt":"2025-08-19T15:27:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/94605\/"},"modified":"2025-08-19T15:27:09","modified_gmt":"2025-08-19T15:27:09","slug":"hypegolf-clubhouse-returns-to-new-york-city","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/94605\/","title":{"rendered":"Hypegolf Clubhouse Returns to New York City"},"content":{"rendered":"

Three years since our first pop-up, we\u2019re bringing Hypegolf Clubhouse<\/a> back to New York. This time we\u2019re building up to one of golf\u2019s most storied team competitions, packing a slate of community activations, happy hours, limited-edition drops and watch parties into the space of a month. From August 29 to September 28, we\u2019re taking over at 147 Grand Street in SoHo. The space will be a home base for the city\u2019s golfers, style enthusiasts and anyone who\u2019s just looking for a piece of the action.<\/p>\n

Hypegolf Clubhouse isn\u2019t a typical pro shop. It\u2019s a crossroads of retail, culture, community and camaraderie where all are encouraged to discover new gear, hit a few balls in the simulator and enjoy a drink on behalf of Johnnie Walker<\/a> and Michelob ULTRA<\/a>. This year\u2019s retail curation leans into a refined performance and \u201cquiet sport\u201d aesthetic, with gear that\u2019s built for play but sharp enough for the city. Think technical fabrics, subtle streetwear nods and timeless designs that transition seamlessly into casual outfits and fall layering.<\/p>\n

The lineup is stacked with heavy hitters like MANORS<\/a>, Reigning Champ<\/a>, Pluto of St Andrews<\/a>, Walker Golf Things<\/a>, Fiori<\/a>, Students<\/a>, Johnnie Walker x Devereux<\/a> and Lexus<\/a> x Malbon<\/a> on the apparel side. Jones<\/a>, Sentinel<\/a>, Penfold<\/a>, Dimple & Divot<\/a>, Barnaby\u2019s<\/a> and Monzee<\/a> hold it down for accessories. We\u2019ll also drop exclusive collections throughout the month including our first-ever collaboration with Oakley<\/a> (co-branded sunglasses and apparel), Michelob ULTRA (retro jerseys, mid-layers and outerwear) and\u00a0the U.S. debut of Hypegolf x Post Archive Faction (PAF)<\/a>.\n<\/p>\n

The space will be buzzing with weekly happy hours, DJ sets courtesy of Technics<\/a>, simulator sessions and a gaming area provided by SEGA<\/a>. In the midst of it all, we\u2019re hosting a celebratory golf outing, a full day of individual and team-based competition less than 30 minutes from the iconic Bethpage Black. It all leads up to one of the most electric weeks in New York golf history, and Hypegolf Clubhouse will make sure that energy is felt downtown just as much as it is on Long Island.<\/p>\n