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<\/p>\nA.I. Bigfoot set loose in Folsom for tourism campaign <\/p>\n
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<\/p>\n A.I. Bigfoot set loose in Folsom for tourism campaign<\/p>\n 01:30<\/p>\n <\/a><\/p>\n Folsom has deployed an uncanny cryptid to help with its tourism efforts. <\/p>\n Back in July, the City of Folsom released a social media video<\/a> featuring Bigfoot taking people around the town’s big tourist spots. <\/p>\n The tour guide films in selfie-mode as he visits the Folsom Zoo, swims in Lake Natoma, and eats ice cream in the Folsom Historic District. <\/p>\n Of course, the video was created using generative artificial intelligence. <\/p>\n “I was able to produce the whole thing in about … an hour and a half worth of time,” said Chris Shepard with the City of Folsom. <\/p>\n A digital tour guide is among the latest uses cities on a tight budget have found for AI. Some, like Dublin<\/a>, Ireland, have piloted itinerary builders for visitors using generative AI. Others, like Dubai<\/a>, have created full AI-guided experiences at some attractions. <\/p>\n Shepard noted that the Bigfoot video — which was made using Google’s AI video generator Veo — appears to have struck a chord with Millennials and Generation Z, demographics of which he hopes will pay a visit to Folsom in the future.<\/p>\n “Especially if they haven’t been here and don’t know what we have to offer,” Shepard said. <\/p>\n Folsom is located about 20 miles east of California’s capital of Sacramento.\u00a0<\/p>\n \n More from CBS News\n <\/p>\n