{"id":98174,"date":"2025-08-21T01:31:08","date_gmt":"2025-08-21T01:31:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/98174\/"},"modified":"2025-08-21T01:31:08","modified_gmt":"2025-08-21T01:31:08","slug":"hallmark-eliminates-30-roles-amid-company-wide-restructuring","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/98174\/","title":{"rendered":"Hallmark Eliminates 30 Roles Amid Company-Wide Restructuring"},"content":{"rendered":"

Hallmark has eliminated 30 roles amid a company-wide restructuring, TheWrap has learned.<\/p>\n

The company is tightening up its workforce across multiple divisions and restructured several parts of its business, resulting in the loss of 30 jobs. The cuts have been made with \u201cthe goal of investing in capabilities that will propel our business into the future,\u201d according to a Hallmark spokesperson.<\/p>\n

\u201cAs the industry continues to traverse a significant period of transformation, Hallmark is taking steps to transition our workforce to meet the needs of the business today,\u201d the spokesperson continued. \u201cThis means an ongoing exploration of specific roles and functions.\u201d<\/p>\n

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The news comes less than a month after Hallmark brought back former programming executive Michelle Vicary as the company\u2019s new head of programming. Before departing in 2021, Vicary worked at Hallmark for 22 years, and played a vital role in greenlighting projects like \u201cWhen Calls the Heart,\u201d \u201cWedding Every Weekend,\u201d \u201cThe Christmas House,\u201d \u201cChesapeake Shores,\u201d \u201cGood Witch\u201d and \u201cCountdown to Christmas.\u201d<\/p>\n

Hallmark has gradually entered the streaming race, with Hallmark Movies Now transforming into Hallmark+<\/a>, a hub for all of Hallmark\u2019s original movies and series, in 2024. The new streamer, which also features membership benefits for retail products, launched in September 2024, with annual plans starting at $79.99 and monthly subscriptions starting at $7.99.<\/p>\n

\u201cBased on the success of the Hallmark experiences that we\u2019ve recently rolled out, people want new ways to interact with the brand,\u201d EVP of streaming and digital platforms Emily Powers told TheWrap at the time. \u201cWe\u2019re very, very confident that there\u2019s an audience for this and that it\u2019s going to continue to grow.\u201d<\/p>\n

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