{"id":9993,"date":"2025-07-14T21:07:03","date_gmt":"2025-07-14T21:07:03","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/9993\/"},"modified":"2025-07-14T21:07:03","modified_gmt":"2025-07-14T21:07:03","slug":"were-about-to-find-out-whos-really-paying-for-tariffs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/9993\/","title":{"rendered":"We&#8217;re about to find out who&#8217;s really paying for tariffs"},"content":{"rendered":"<p>Earnings for the second quarter will heat up this week, with more at stake than usual as they represent a fuller picture on how tariffs are actually affecting businesses and consumers.<\/p>\n<p>The top U.S. banks will report, starting with\u00a0<a href=\"https:\/\/fortune.com\/company\/jpmorgan-chase\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Go to https:\/\/fortune.com\/company\/jpmorgan-chase\/\" class=\"sc-19cc8fd2-0 iHosVH\">JPMorgan Chase<\/a>,\u00a0<a href=\"https:\/\/fortune.com\/company\/citigroup\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Go to https:\/\/fortune.com\/company\/citigroup\/\" class=\"sc-19cc8fd2-0 iHosVH\">Citigroup<\/a>\u00a0and\u00a0<a href=\"https:\/\/fortune.com\/company\/wells-fargo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Go to https:\/\/fortune.com\/company\/wells-fargo\/\" class=\"sc-19cc8fd2-0 iHosVH\">Wells Fargo<\/a>\u00a0on Tuesday. In the tech sector, streaming leader\u00a0<a href=\"https:\/\/fortune.com\/company\/netflix\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Go to https:\/\/fortune.com\/company\/netflix\/\" class=\"sc-19cc8fd2-0 iHosVH\">Netflix<\/a>\u00a0and chip giant TSMC report on Thursday. Among industrials, results from\u00a0<a href=\"https:\/\/fortune.com\/company\/alcoa\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Go to https:\/\/fortune.com\/company\/alcoa\/\" class=\"sc-19cc8fd2-0 iHosVH\">Alcoa<\/a>, GE Aerospace, and\u00a0<a href=\"https:\/\/fortune.com\/company\/3m\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Go to https:\/\/fortune.com\/company\/3m\/\" class=\"sc-19cc8fd2-0 iHosVH\">3M<\/a>\u00a0are also due this week.<\/p>\n<p>The consensus estimate on Wall Street is that earnings from S&amp;P 500 companies grew just 4% in the second quarter from a year ago, the slowest pace since 2023 and down from first-quarter growth of 13%. <\/p>\n<p>That comes as President Donald Trump\u2019s trade war has <a href=\"https:\/\/fortune.com\/2025\/07\/13\/who-pays-tariffs-inflation-trump\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Go to https:\/\/fortune.com\/2025\/07\/13\/who-pays-tariffs-inflation-trump\/\" data-type=\"link\" data-id=\"https:\/\/fortune.com\/2025\/07\/13\/who-pays-tariffs-inflation-trump\/\" class=\"sc-19cc8fd2-0 iHosVH\">yet to fuel a big inflation inflation<\/a> spike, though tariffs are expected to show up more in economic data later this year.<\/p>\n<p>The consumer price index will come out on Tuesday, and analysts expect a 0.3% monthly increase for June, up from May\u2019s 0.1% pace. The producer price index is due on Wednesday, and is also expected to show acceleration to 0.2% from 0.1%.<\/p>\n<p>The uptick could be a due to companies running out of inventories that were stockpiled ahead of the tariffs, forcing them to incorporate more of those costs in the price of their goods.<\/p>\n<p>Capital Economics said last week that Wall Street doesn\u2019t see Corporate America shouldering much of the future tariff burden, and exporters don\u2019t appear to be cutting their prices aggressively to offset the tariffs.<\/p>\n<p>A <a href=\"https:\/\/kpmg.com\/kpmg-us\/content\/dam\/kpmg\/corporate-communications\/pdf\/2025\/Tariff%20Business%20Impact_What%20executives%20think%20now.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Go to https:\/\/kpmg.com\/kpmg-us\/content\/dam\/kpmg\/corporate-communications\/pdf\/2025\/Tariff%20Business%20Impact_What%20executives%20think%20now.pdf\" data-type=\"link\" data-id=\"https:\/\/kpmg.com\/kpmg-us\/content\/dam\/kpmg\/corporate-communications\/pdf\/2025\/Tariff%20Business%20Impact_What%20executives%20think%20now.pdf\" class=\"sc-19cc8fd2-0 iHosVH\">survey published last week by KPMG<\/a> found more than 80% of companies plan to hike prices in the next six months, and 73% said they have already passed on up to half of tariff-related costs to consumers. But that was still not enough to preserve earnings, as 57% of firms said their gross margins are falling.<\/p>\n<p>Meanwhile, economists at Goldman Sachs expect companies\u00a0will pass on 70% of tariff costs to consumers via higher prices, <a href=\"https:\/\/www.goldmansachs.com\/insights\/articles\/us-earnings-will-start-to-show-the-impact-of-trumps-tariffs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Go to https:\/\/www.goldmansachs.com\/insights\/articles\/us-earnings-will-start-to-show-the-impact-of-trumps-tariffs\" data-type=\"link\" data-id=\"https:\/\/www.goldmansachs.com\/insights\/articles\/us-earnings-will-start-to-show-the-impact-of-trumps-tariffs\" class=\"sc-19cc8fd2-0 iHosVH\">according to a note<\/a> earlier this month.<\/p>\n<p>If that pans out, it would be a heavier blow than <a href=\"https:\/\/fortune.com\/2025\/06\/01\/trump-tariffs-10-percent-fed-rate-cuts-wall-streets-biggest-bull-thinks-so\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Go to https:\/\/fortune.com\/2025\/06\/01\/trump-tariffs-10-percent-fed-rate-cuts-wall-streets-biggest-bull-thinks-so\/\" data-type=\"link\" data-id=\"https:\/\/fortune.com\/2025\/06\/01\/trump-tariffs-10-percent-fed-rate-cuts-wall-streets-biggest-bull-thinks-so\/\" class=\"sc-19cc8fd2-0 iHosVH\">some earlier forecasts<\/a>. Chris Harvey, <a href=\"https:\/\/fortune.com\/company\/wells-fargo\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/wells-fargo\/\" class=\"sc-19cc8fd2-0 iHosVH\" rel=\"nofollow noopener\">Wells Fargo<\/a> Securities\u2019 head of equity strategy, said if tariffs settle around 10%, then a third of the cost could be eaten by the importer, a third by companies, and a third by consumers.<\/p>\n<p>\u201cThat\u2019s not a big impact,\u201d <a href=\"https:\/\/www.cnbc.com\/video\/2025\/05\/30\/equities-can-return-double-digits-in-the-second-half-this-year-says-wells-fargos-chris-harvey.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Go to https:\/\/www.cnbc.com\/video\/2025\/05\/30\/equities-can-return-double-digits-in-the-second-half-this-year-says-wells-fargos-chris-harvey.html\" class=\"sc-19cc8fd2-0 iHosVH\">he told CNBC<\/a> on May 30.<\/p>\n<p>That 10% target looks increasingly optimistic, as Trump has continued to push for aggressive rates. Goldman Sachs expects the effective rate to eventually settle around 17%.<\/p>\n<p>But companies that pass on tariff costs also risk a backlash. The <a href=\"https:\/\/fortune.com\/company\/kpmg\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/kpmg\/\" class=\"sc-19cc8fd2-0 iHosVH\" rel=\"nofollow noopener\">KPMG<\/a> survey said 34% of companies said customer pushback is a challenge, and 45% said sales are already beginning to dip.<\/p>\n<p>And there\u2019s one consumer in particular that companies need to avoid annoying: Trump. In May, he warned <a href=\"https:\/\/fortune.com\/company\/walmart\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/walmart\/\" class=\"sc-19cc8fd2-0 iHosVH\" rel=\"nofollow noopener\">Walmart<\/a> not to hike prices after the retail giant said on an earnings call that prices could go up on a wide array of products.<\/p>\n<p>\u201cWalmart should STOP trying to blame Tariffs as the reason for raising prices throughout the chain,\u201d Trump posted on <a href=\"https:\/\/truthsocial.com\/@realDonaldTrump\/posts\/114523638623110397\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Go to https:\/\/truthsocial.com\/@realDonaldTrump\/posts\/114523638623110397\" class=\"sc-19cc8fd2-0 iHosVH\">Truth Social<\/a>. \u201cWalmart made BILLIONS OF DOLLARS last year, far more than expected. Between Walmart and China they should, as is said, \u2018EAT THE TARIFFS,\u2019 and not charge valued customers ANYTHING. I\u2019ll be watching, and so will your customers!!!\u201d<\/p>\n<p>Capital Economics said last week it suspects U.S. firms will eat more costs, \u201cif only in the short run for political reasons.\u201d<\/p>\n<p>Either way, the upcoming earnings reports will reveal more definitively who is eating how much. More pain on the consumer side could fuel inflation and prevent the Federal Reserve from lowering rates, weighing on the stock market. More pain on the corporate side will erode earnings\u2014and also weigh on the stock market.<\/p>\n","protected":false},"excerpt":{"rendered":"Earnings for the second quarter will heat up this week, with more at stake than usual as they&hellip;\n","protected":false},"author":2,"featured_media":9994,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[28,12,8084,101,5948],"class_list":{"0":"post-9993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-business","9":"tag-donald-trump","10":"tag-earnings","11":"tag-economy","12":"tag-tariffs-and-trade"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/9993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=9993"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/9993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/9994"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=9993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=9993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=9993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}