Australia’s most trusted brands for 2025 have been revealed, with results guaranteed to spark debate around the country.
Each year the closely-watched Roy Morgan Trusted Brand Awards rank the companies Australians say they rely on most – from supermarkets and banks to airlines, tech giants and even social media platforms.
In a year where households have battled soaring grocery bills, mortgage stress and cost-of-living pressures, trust has become a rarer and more valuable currency than ever.
However, this year’s ‘Best of the Best’ winner will come as no surprise.
For a second year running, it was Bunnings Warehouse who claimed the top spot, cementing its reputation as the nation’s most dependable brand.
Market research giant Roy Morgan polls 25,000 Australians on which companies they trust, putting more than 1,000 brands across 27 industries under the microscope.
The survey runs year-round, and results are published quarterly, with the annual awards recognising the brands that consistently come out on top.
But while the iconic sausage sizzle and helpful staff may have carried Bunnings to the top, it wasn’t the only brand to make waves this year.
Australia’s most trusted brands for 2025 have been revealed by Market research giant Roy Morgan, with Bunnings Warehouse taking our ‘Best of the Best’ title
Each year the closely-watched Roy Morgan Trusted Brand Awards rank the companies Australians say they rely on most (pictured, influencer Christian Hull raving about his trip to Bunnings)
Commonwealth Bank, YouTube and Medicare all scored surprise first-time wins in their categories, shaking up the leaderboard.
For the seventh year in a row Bunnings also won Retail Brand of the Year, further cementing its dominance in the sector.
According to Roy Morgan, the iconic store chain has been firmly wedged in Australia’s top three most trusted brands since 2019 – outlasting other household names whose reputations have taken a hit.
Roy Morgan CEO Michele Levine said Bunnings’ appeal comes down to the basics: affordability, range and customer service.
‘Bunnings customers consistently mentioned the price matching, good quality and range of products, and helpful staff as key reasons for the high levels of trust in Australia’s favourite retailer,’ Michele explained.
The supermarket wars
While Coles and Woolies continue to dominate the grocery aisles, the title of Supermarket of the Year once again went to Aldi
While Coles and Woolies continue to dominate the grocery aisles, the title of Supermarket of the Year once again went to Aldi.
The German discount chain has built its loyal following on rock-bottom prices and no-frills efficiency, proving especially popular during the cost-of-living crunch.
And in another repeat win, Kmart continued to hold its ground as the most trusted Department & Discount Department Store, with shoppers praising its low prices, wide range and cult following on social media.
Another repeat win, Kmart continued to hold its ground as the most trusted Department & Discount Department Store, with shoppers praising its low prices, wide range and cult following on social media
First-time winners
Perhaps the biggest talking point of this year’s awards was the arrival of three first-time winners.
Commonwealth Bank snatched Bank of the Year, marking a huge shift in consumer sentiment for one of the country’s biggest financial institutions.
YouTube took out Video Sharing & Social Media Brand of the Year, showing just how deeply embedded the platform has become in everyday Aussie life.
And Medicare, the backbone of the nation’s healthcare system, was recognised as Government Service of the Year.
Returning champions
Alongside the newcomers were several familiar faces reclaiming their crowns.
BHP returned as Mining & Petroleum Company of the Year after last winning in 2020.
Red Energy clinched Utility of the Year for the third time, and HCF came back as Private Health Insurer of the Year after previously winning in 2019.
Meanwhile, a string of major brands successfully defended their titles, including Apple, Toyota, Australia Post and Samsung, all proving that their reputations remain rock-solid.
The awards don’t just highlight which brands Aussies love, they also reflect the broader mood of the nation.
Perhaps the biggest talking point of this year’s awards was the arrival of three first-time winners including Commonwealth Bank, YouTube and Medicare
With interest rates peaking in 2024 before finally easing and inflation beginning to fall, Australians have been desperately seeking stability.
Ms Levine said the brands recognised in 2025 were those that not only survived the turbulence but deepened their relationship with consumers.
‘The key challenge… has been dealing with the high cost-of-living caused by the high inflation and interest rates,’ she said in a statement.
‘This year’s Trusted Brand winners have successfully maintained, and built, their trust with their customers and clients better than any of their rivals.’
All up, 22 brands were celebrated, with 16 of them backing up their success from last year.
Australia’s most trusted brands in 2025
In a year where households have battled soaring grocery bills, mortgage stress and cost-of-living pressures, trust has become a rarer and more valuable currency than ever.
But do you agree?
Retail
Supermarket
Banking
Food and Beverage
Department Stores
Consumer Products
Services
Technology
Superannuation
Insurance
Government Services
Utilities
Travel and Tourism
Video Sharing and Social Media
Mining and Petroleum
Charities
Automotive
Bunnings
Aldi
Commonwealth Bank
Cadbury
Kmart
Samsung
Australia Post
Apple
AustralianSuper
NRMA
Medicare
Red Energy
Virgin Australia
YouTube
BHP
Australian Red Cross
Toyota
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