People were quick to share their thoughts on the ‘reliable and stylish smartwatch’ that has been discounted by more than £130
09:53, 04 Aug 2025Updated 10:21, 04 Aug 2025
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People can save more than £130 by taking advantage of the Amazon deal(Image: Amazon)
Amazon shoppers have great things to say about an affordable smartwatch that ‘has all the features of more expensive watches’ without costing a fortune. Dozens praised the “very sleek” looking device that is now even cheaper than usual.
The HOIFA Smart Watch is normally available for the full price of £159.99, shoppers can take advantage of an Amazon deal and bag one for just £25.99, which is an almost 85% discount. Shoppers say that it has “so many features” including a weather forecast, music control, setting alarms, stopwatch and more.
The watch has a “powerful” speaker and microphone, making it easy to connect to Bluetooth and either make or receive phone calls directly from your wrist. The device also alerts in real time when you receive notifications from text messages, email or social media.
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For fitness enthusiasts, the watch really shines when it comes to all the health and performance tracking features. With over 110 sport modes to select from during a workout, the waterproof HOIFA Smart Watch can record calories burned, steps taken, and training routes (where applicable).
Tracking doesn’t end when you go to bed. Wearing the watch overnight will chart your sleep quality with detailed analysis to help identify and promote a healthy lifestyle. The smartwatch has a 1.39″ HD touchscreen, which Amazon claims has a “high resolution, clear and detailed display” that has “smooth and responsive” touch operation.
The smartwatch has ‘incredible’ battery life, lasting ‘up to seven days’ before needing to charge again(Image: Amazon)
The device comes with a sleek black silicone band, but can be customised even further with one of the 200 digital watch faces to choose from. People can go a step further and customise the face with their own photo.
There are similar devices on the market for people wanting an affordable way into the smartwatch world without spending hundreds of pounds. For example, Sports Direct is offering this Karrimor Smart Watch (£19.99, down from £49.99) and the Reflex Active Series 23 Smart Watch from Currys (£39.99), but hundreds preferred this Amazon deal.
Another selling point that influenced a lot of shoppers is the long battery life, which Amazon claims should last for a few days before needing to charge again. The site suggests that the piece of smart tech has a “seven day life” after a full charge.
Dozens shared their thoughts online in the reviews after purchasing a watch of their own. One said: “This watch is well made, easy to set up and great value. It has all the features of more expensive watches.”
Fitness tracking is one of the major reasons people enjoy this smartwatch – from day-to-day steps to more intense workouts(Image: Amazon)
Another added: “The display is bright and there are lots of features. The step tracker seems accurate and the app is easy to use.” A third shared: “I bought this for my son and he absolutely loves it, the best feature is the outstanding battery life, after 4 days it’s still on 51%.”
Some did find a few issues, such as one who claimed the sport modes “make little sense.” The shopper explained: “They only record the pulse rate and, for example, the number of steps. The distance is then apparently calculated using a standard value – without GPS. So less suitable for running but this is fine for something like weight training.”
Another suggested: “The elastic band is a bit too ‘soft’ for my taste, so it’s hard to tighten your wrist a bit.” But, the majority enjoyed what the watch offered.
Someone shared: “Watch looks great, very sleek, almost identical to my previous Garmin. Love the screen, very easy to navigate and the app seems to works really well too.” And, one more added: “Great value for anyone needing a reliable and stylish smartwatch!”