Sports nutrition launches target daily users, convenient formats
To reach a broader consumer base, companies continue to expand their portfolios with more convenient, accessible formats, including…
GLP-1 user data indicates white space opportunity for sports and active innovators
While most might assume the typical GLP-1 user is overweight or obese with little interest in nutrition, the…
Qura creatine sets sights on premium market disruption
Officially launching at Vitafoods Europe this May, Qura creatine is entering the European market in an aim to…
The evolution of sports nutrition to active and now performance
That’s according to Colin Watts, CEO of Thorne, speaking to NutraIngredients+ during its recent Business Leaders Forum. Watts…
image problem or lack of consumer awareness?
Mycoprotein is facing a rough patch. One of the category’s biggest names, Quorn, is struggling with sales. Another…