Gyms Are Winning Gen Z, but Cancellation Issues Emerge
While more Gen Z-ers are embracing fitness than ever before, a new report from ABC Fitness reveals how…
Big-Box Gyms Are Creating Their Own Boutique Fitness Classes
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market…
There’s a Dark Side of AI Fitness Apps, Personal Trainers Warn
As artificial intelligence-powered fitness tools boom, a troubling pattern has emerged: motivation for some, obsession for others. ATN…
Why Women Might be the Future of the Protein Market
For the first time, women outnumber men in seeking higher protein intake, a scientific and cultural shift that…
US Gym Visits Have Increased in 2025, New Report Finds
American fitness facilities are seeing gains in overall visits and visit frequency, according to new data from the…