From gym tubs to kitchen staples: Protein becomes India’s new food trend
India’s food and nutrition landscape is witnessing a rapid shift as protein-enriched products move from niche fitness shelves…
Up, up and a-whey! Soaring whey costs force India’s protein supplement makers to turn to plants
Over the past year, raw whey costs have climbed almost 70% to as much as ₹3,000 per kg,…
Fireside Ventures closes fourth fund at Rs 2,265 crore, its largest so far
Fireside Ventures, an early-stage consumer-focussed investment fund, announced the close of its fourth fund at $253 million (Rs…