‘We’re marketing to machines now’: Kantar on brands’ AI blind spot
Some of the world’s leading brands are effectively invisible in large-language model search results because they have not…
Snap & Kantar study flags AR’s role in tackling Gen Z ad fatigue
A study by Snap Inc. and Kantar highlights the growing role of augmented reality (AR) in addressing ad…
Premium To Go Mainstream In Australia For 2026 – Kantar Report
Premium experiences at accessible prices that celebrate what makes Australia unique are among consumer trends to look out…