ASX healthcare stocks focusing on mitochondrial health
Known as the ‘powerhouse of the cell’, mitochondria are becoming a focus of research into ageing, health and…
Telehealth peptide prescriptions expose longevity industry stretching the rules
The booming industry selling Australians on the promise of living longer and turning back the clock on aging…
Boosting NAD+: Tru Niagen and US advertising board clash over supplement claims
Niagen Bioscience says it rejects the logic behind a recommendation by the US National Advertising Review Board (NARB)…
NAD decision on magnesium gummies raises questions around compound weight claims
A recent National Advertising Division ruling on Nature’s Truth’s Magnesium Glycinate Gummies advertising claims is prompting a closer…
NADclinic named Innovator Partner for The Longevity Show 2026
Global pioneers in NAD+ solutions set for future clinic panel, roundtable and immersive Performance Hub activation. NADclinic has…
Nine wellness trends forecast for 2026
Ready for a reset? Recalibration could become word of the year in 2026 for a wellness sector that…
NXT USA’s polyphenol blend outperforms NAD+ precursor for healthy aging
New clinical science supports NXT USA’s claims that its patent-pending herbal blend, BluNADBooster, outperforms a popular NAD+ precursor,…
NAD+ pioneer debuts new beauty supplement
Niagen Bioscience launches Tru Niagen Beauty, the first US supplement to pair NAD+ support with clinically-studied skin and…
From hype to reality check
Amazon search data tells an even more dramatic story: an 80% decline in shopping searches between late 2024…